Our Blog

Usability


With factors like personalization and behavioral targeting taking a stronger hold on search results, the engines are adopting new ways to determine a site’s usefulness for a particular search query. That means each time a search is performed, search engines are tuning in to see which sites users are clicking on, how many pages they visit, how long they’re on the site, and if they’re engaging. If users are interacting with your site, you’ll be rewarded with rankings. If they’re not… well, that’s where we come in.

The first step in getting visitors to engage with your Web site is to increase its usability and get rid of any roadblocks that may prevent users or the engines from interacting with it. And Outspoken Media’s Usability category is filled with information on how to do just that, so read on!

Dec 16

Usability: Seven Swans a’Swimmin’

by Michelle Lowery

Oh, the possibilities for swimming puns related to site navigation are endless! I’m going to assume you can see the
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Aug 1

9 Tips to Increasing eCommerce Conversions At Checkout

by Lisa Barone

On Friday I woke up with the distinct feeling that I was going to fall over. There was dizziness and
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May 19

Your Online Form Not Converting? Here’s Why

by Lisa Barone

For service-based Web sites, you often live and die by your ability to convert people through your online form. Whether
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May 4

7 Ways Your Homepage is Like A First Date

by Lisa Barone

Dating, in general, kind of sucks. Or at least that’s always been my impression. Unfortunately, unless you want to die
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Mar 31

5 Ways Twitter’s New Homepage Schools Yours

by Lisa Barone

See that up there? That’s the new Twitter redesign that was launched yesterday. Not exactly earth shattering news, but it’s
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Jul 24

There Are Two Types of Ugly, Which Ugly Are You?

by Lisa Barone

Your Web site tells me a lot about you. It tells me who you are, what kind of customer you’re
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May 20

Taking the Yahoo Approach To Happier Users

by Lisa Barone

I’m slammed today so I’ll make this quick. If you want happier users, take the new Yahoo approach* and focus
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Apr 9

Attract More Visitors By Going Invisible

by Lisa Barone

So, here’s the thing, no one cares about your little Web site. I’m sure your mom does. Your mother is
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