Category: Small Business Marketing
Let’s be real, not every company has a million dollar budget for SEO, nor the time to spend “figuring it out”. If you’re a small business, you need to know how to get the most value for your money NOW so you can concentrate on the areas that will produce the biggest results. Between search engine optimization, social media, mobile marketing, branding and the rest of it, you need actionable advice and you need it now.
Below you’ll find all the posts from Outspoken that relate to the issues, opportunities and options specifically available to small businesses on the Web. If you’re serious about growing your business and acting fast to earn the rankings of someone twice your size, we highly recommend you read each post in this section. Twice.
We also invite you to check out some of our other favorite Small Business Resources
Small Business Search Marketing
The Beginner’s Checklist for Small Business SEO
Search Engine Land’s Small is Beautiful
Before You Launch That Local Small Business Website
Best of the Web Local
IttyBiz Small Business Marketing Ideas
If you’re a small business ready to act NOW, give us a call today to discuss which search marketing services plan is best for you.
I’ve been on both sides of the small business SEO coin. I’ve been an SEO. Having done the intensive SEO work I know the value of good SEO and why it comes at such a premium. SEO is labor-intensive and ever-evolving, but extremely effective when executed well. I’ve been the lone marketing manager in a …Read More
We were at SMX East last week to catch up with old friends, have dinner with Lady Gaga and liveblog the hell out of another search conference. And we did all of that and had a great time. One thing I noticed while I was chatting with new friends in NYC was that while some …Read More
If there’s one thing I’ve learned from managing online marketing programs for Fortune 500 caliber brands it’s that most of them are extremely inefficient, mainly due to internal bureaucracy that slows down decision-making and implementation to a snail’s pace. If a small business were to operate that way, it would go out of a business …Read More
Oh my, how the world of local search has changed over the past 16 months. Heck, how it’s changed over the past month! It used to be that by localizing your content, claiming your site, and scooping up local citations, small business owners put themselves in a good spot to achieve high visibility in the …Read More
Raise your hand if you’ve ever felt behind the curve. If you weren’t on Twitter in 2007 or blogging in 2000 and came in feeling like you were already playing catch up. Or maybe you entered SEO in 2006 while the “first gen” was already rolling around in their blog spam earnings, working in their …Read More
Over at Search Engine Land, Hanan Lifshitz, CEO of local search provider Palore, asks: Do Small Businesses Need A Website? In his post, Hanan offers a case study showing how a New York cardiologist was able to make her way into Google’s 7-pack WITHOUT the benefit of a Web site. Instead, the cardiologist claimed her …Read More
The problem with being a consultant is that people are always asking you questions. Not just clients either; once you add the word “consultant” to your shingle, everyone from your mom to your UPS driver will start hurling questions at you like you were the Cootie Kid in a grade school dodgeball game. Doesn’t matter …Read More
eMarketer quoted an Ad-ology survey today that found that 46 percent of small business owners do not have a Web site in 2009. A separate Vistaprint study cited by eMarketer found that only half of those with a site are currently tracking their marketing efforts. Maybe that puts my fire about last week’s small business …Read More
It’s the end of the year which means, prepare yourself, we’re about to see lots of bold claims and posts written as pure linkbait attention attempts. It’s the Internet. It’s adorable. However, bad information left uncorrected is simply dangerous. Robert Scoble must be bored because he’s back causing trouble heralding that 2010 may be the …Read More
It’s the most wonderful time of the year (not that one. The one with snow.)! Or it’s at least the most hyped time of the year. It’s when your customers are most primed to open up their wallets and use “the holidays” as their excuse to spend obscene amounts of money. To lend credence to …Read More