Small Business Marketing

Let’s be real, not every company has a million dollar budget for SEO, nor the time to spend “figuring it out”. If you’re a small business, you need to know how to get the most value for your money NOW so you can concentrate on the areas that will produce the biggest results. Between search engine optimization, social media, mobile marketing, branding and the rest of it, you need actionable advice and you need it now.

Below you’ll find all the posts from Outspoken that relate to the issues, opportunities and options specifically available to small businesses on the Web. If you’re serious about growing your business and acting fast to earn the rankings of someone twice your size, we highly recommend you read each post in this section. Twice.

We also invite you to check out some of our other favorite Small Business Resources

If you’re a small business ready to act NOW, give us a call today to discuss which search marketing services plan is best for you.

Small Business SEO: Bridging the SMB/Vendor Gap

February 3, 2012

I’ve been on both sides of the small business SEO coin. I’ve been an SEO. Having done the intensive SEO work I know the value of good SEO and why it comes at such a premium. SEO is labor-intensive and ever-evolving, but extremely effective when executed well. I’ve been the lone marketing manager in a [...]

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Mastering the Small Business Link Building Basics

September 20, 2011

We were at SMX East last week to catch up with old friends, have dinner with Lady Gaga and liveblog the hell out of another search conference. And we did all of that and had a great time. One thing I noticed while I was chatting with new friends in NYC was that while some [...]

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Fortune 500 Marketing Techniques For SMBs

February 14, 2011

If there’s one thing I’ve learned from managing online marketing programs for Fortune 500 caliber brands it’s that most of them are extremely inefficient, mainly due to internal bureaucracy that slows down decision-making and implementation to a snail’s pace. If a small business were to operate that way, it would go out of a business [...]

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4 Things SMB Owners Must Do in 2011 Or Die

November 30, 2010

Oh my, how the world of local search has changed over the past 16 months. Heck, how it’s changed over the past month! It used to be that by localizing your content, claiming your site, and scooping up local citations, small business owners put themselves in a good spot to achieve high visibility in the [...]

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The SMB Owners ‘Hurry Up & To Do’ List

August 30, 2010

Raise your hand if you’ve ever felt behind the curve. If you weren’t on Twitter in 2007 or blogging in 2000 and came in feeling like you were already playing catch up. Or maybe you entered SEO in 2006 while the “first gen” was already rolling around in their blog spam earnings, working in their [...]

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11 Reasons Your SMB Still Needs A Web Site

July 6, 2010

Over at Search Engine Land, Hanan Lifshitz, CEO of local search provider Palore, asks: Do Small Businesses Need A Website? In his post, Hanan offers a case study showing how a New York cardiologist was able to make her way into Google’s 7-pack WITHOUT the benefit of a Web site. Instead, the cardiologist claimed her [...]

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Hope For The Best; Expect The Worst

June 28, 2010

The problem with being a consultant is that people are always asking you questions. Not just clients either; once you add the word “consultant” to your shingle, everyone from your mom to your UPS driver will start hurling questions at you like you were the Cootie Kid in a grade school dodgeball game. Doesn’t matter [...]

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Why Your Small Business Needs a Website in 2010

December 21, 2009

eMarketer quoted an Ad-ology survey today that found that 46 percent of small business owners do not have a Web site in 2009. A separate Vistaprint study cited by eMarketer found that only half of those with a site are currently tracking their marketing efforts. Maybe that puts my fire about last week’s small business [...]

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Ignore Robert Scoble, SEO Still Matters For SMBs

December 16, 2009

It’s the end of the year which means, prepare yourself, we’re about to see lots of bold claims and posts written as pure linkbait attention attempts. It’s the Internet. It’s adorable. However, bad information left uncorrected is simply dangerous. Robert Scoble must be bored because he’s back causing trouble heralding that 2010 may be the [...]

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How To Use The Holidays To Generate Customer Reviews

December 2, 2009

It’s the most wonderful time of the year (not that one. The one with snow.)! Or it’s at least the most hyped time of the year. It’s when your customers are most primed to open up their wallets and use “the holidays” as their excuse to spend obscene amounts of money. To lend credence to [...]

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