Our Blog

Small Business Marketing


If you’re a small business, we know your time and resources are precious. You need to know how to get the most value for your money so you can concentrate on the areas that will produce the biggest results. Between search engine optimization, social media, mobile marketing, branding, etc., you need actionable advice and you need it now.

Below you’ll find all the posts from Outspoken that relate to the issues, opportunities and options specifically available to small businesses on the Web. If you’re serious about growing your business, we highly recommend you check out this section.

Feb 3

Small Business SEO: Bridging the SMB/Vendor Gap

by Emily Cote

I’ve been on both sides of the small business SEO coin. I’ve been an SEO. Having done the intensive SEO
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Sep 20

Mastering the Small Business Link Building Basics

by Lisa Barone

We were at SMX East last week to catch up with old friends, have dinner with Lady Gaga and liveblog
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Feb 14

Fortune 500 Marketing Techniques For SMBs

by hugoguzman

If there’s one thing I’ve learned from managing online marketing programs for Fortune 500 caliber brands it’s that most of
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Nov 30

4 Things SMB Owners Must Do in 2011 Or Die

by Lisa Barone

Oh my, how the world of local search has changed over the past 16 months. Heck, how it’s changed over
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Aug 30

The SMB Owners ‘Hurry Up & To Do’ List

by Lisa Barone

Raise your hand if you’ve ever felt behind the curve. If you weren’t on Twitter in 2007 or blogging in
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Jul 6

11 Reasons Your SMB Still Needs A Web Site

by Lisa Barone

Over at Search Engine Land, Hanan Lifshitz, CEO of local search provider Palore, asks: Do Small Businesses Need A Website?
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Jun 28

Hope For The Best; Expect The Worst

by netmeg

The problem with being a consultant is that people are always asking you questions. Not just clients either; once you
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Dec 21

Why Your Small Business Needs a Website in 2010

by Lisa Barone

eMarketer quoted an Ad-ology survey today that found that 46 percent of small business owners do not have a Web
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Dec 16

Ignore Robert Scoble, SEO Still Matters For SMBs

by Lisa Barone

It’s the end of the year which means, prepare yourself, we’re about to see lots of bold claims and posts
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Dec 2

How To Use The Holidays To Generate Customer Reviews

by Lisa Barone

It’s the most wonderful time of the year (not that one. The one with snow.)! Or it’s at least the
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Nov 23

A Quick & Easy Way To Help Your Site Today

by Lisa Barone

It doesn’t matter whether or not people put ads in their Twitter stream (newsflash: they already are). It doesn’t affect
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Oct 2

How To Build Buzz For Your Small Business Site

by Lisa Barone

There’s this really adorable (and totally untrue) idea that if you create a Web site, people will come. That some
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