Use the Inverted Pyramid for Outreach

by on 09/07/2012 • 6 Comments | SEO

Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid. When I was a Communications major with a concentration in Advertising, I had to share a lot of classes with the Journalism students. I’ve since forgotten the majority of the AP Stylebook and can barely speak much …Read More


6 Deadly Sins of Data Visualization

by on 09/04/2012 • 5 Comments | SEO

We hope you had a beautiful end to the summer this Labor Day weekend! In upstate New York we’re already celebrating Autumn with hot apple cider and pumpkin donuts. It’s one of our favorite things, just like today’s guest poster, Ian Lurie, is one of our favorite SEOs. The founder of the Internet marketing company, …Read More


Make Your International Visitors Feel Welcome

by on 08/27/2012 • 22 Comments | SEO

Hi guys! We’re “under construction” with a new design and brand. Rather than letting the blog go quiet for a few more weeks with all hands on deck, we invited some of the industry’s best and brightest experts to guest post. Without further ado, please welcome Zeph Snapp from Not Just SEO. He’s super talented, …Read More



Google’s New Tabbed Sitelinks

by on 07/13/2012 • 6 Comments | SEO

Have you seen the new tabbed sitelinks in search yet? The quips are already flowing inside the Outspoken Media office (“Now the Google six-pack comes with easy open tabs!”). Welcome to the newest face of search: Click to enlarge


Guide to Real Estate SEO

by on 07/03/2012 • 18 Comments | SEO

Real estate can be a complicated industry to market online. Having worked as the Marketing Coordinator for a real estate team (where I was also a Licensed Real Estate Salesperson and Realtor), I understand the idiosyncrasies of the field as well as the payoffs. What follows is an SEO guide for real estate agents and …Read More


Back to Basics: Defining Your SEO Strategy

by on 06/22/2012 • 8 Comments | SEO

Hey-oh! Rhea here and guess what? I’m supposed to leave for vacation in about six hours. I know I’m a business owner, what am I doing taking vacation?! Maintaining sanity, that’s what. We all need a break from our technology loop: Before I go I want to follow-up on several questions left in the comments …Read More


5 Essential SEO Consulting Intake Questions

by on 06/19/2012 • 8 Comments | SEO

If you haven’t checked out Rhea’s Whiteboard Friday discussion of vendors vs. consultants, now is a great time to take a peek. In our effort to transform from SEO vendors to true SEO consultants we’re evaluating our client intake process, focusing on establishing a long-lasting relationship from the moment a potential client clicks “submit” on …Read More


SEO Tramp Stamp: Not Quality Link Building

by on 04/25/2012 • 39 Comments | SEO

There comes a time in every link builder’s career when a technique comes to mind that just seems too good to be true. It may seem so damn simple you can hardly keep it contained. If it seems a little suspect though, it probably is, and it won’t end well. Just yesterday, Search Engine Land …Read More


Getting to Know Your Bots: Robots.txt 101

by on 04/23/2012 • 11 Comments | SEO

It’s Monday and that means it’s time to get fired up about the week. What better way to kick things off than with a quick conversation about robots?! Yes, ROBOTS! Not our friendly bot in the picture though, I’m talking about your robots.txt file. Wait, don’t panic! It’s ok if you don’t know what the …Read More