Category: Reputation Management
Welcome to the Online Reputation Management blog category. We have something very important to tell you.
You suck.Your company ripped me off.You don’t care about your customers.You messed up my order.Your president is a liar.Your brand eats babies.
Don’t look at us like that. We didn’t say it; droves of your angry customers did.
The sad truth is this: If you haven’t been watching and monitoring your online reputation, these may be the comments filling the blogs and social networks right now. They’re piling up faster than you realize and are scaring potential customers away.
Not all social media visibility is good. Online vigilantes have invaded the space and they’re taking their problems with your company to the main stage. They’re leaving disparaging remarks on blogs, forums, social networking sites, Wikipedia pages and everywhere in between. And the only way for you to stop them is to know that these problems exist in the first place.
And that’s where we come in. This section is designed to get you up to speed on all the different tips, tricks, and tools available to help you monitor your online reputation and put out small reputation management fires before they grow into unmanageable blazes. We’ll show you how to find the problem, create a strategy to defend against it and how to discretely get rid of negative brand mentions.
I was introduced to Tanner via Scott Stratten on Twitter. Tanner is a 10-year-old boy fighting muscular dystrophy. He’s 10 and he’s dying. I don’t even know how you’re supposed to handle that. However, while the world still has him, Tanner’s aunt Catherine Connors and social media’s own Scott Stratten organized a tweet-a-thon on his …Read More
At Outspoken Media I get a lot of online reputation management leads. Unfortunately, most of those leads deserve their bad online reputation. SEO agencies know it is difficult to try and explain to a client why they do not deserve to rank for a particular keyword. My approach is Commandment 3 of Setting Expectations in …Read More
With 5,000 barrels of oil being leaked into the Gulf of Mexico every day, we have a disaster on our hands. We’re watching our waters being contaminated, our coastline destroyed and BP has the daunting responsibility of finding a way to cap it and clean it up. They, quite certainly, have their hands full. And …Read More
In January, Conan O’Brien suffered many people’s worst fear – he lost his job. And though he lost it in front of the entire world, he handled it like a professional. With the help of the Internet and his quintessential ORM power move, he was able to brand himself as the people’s Hero. Team Conan …Read More
Reputation management problems often exist because of a significant communication breakdown. A confused consumer could not get in touch with an informed (or caring) representative, a product’s limitations were hidden in the fine print, expectations were not clearly defined prior to the start of a project, etc. All of those situations stem from poor communication …Read More
In December I witnessed the beginning of an ugly reputation management situation while sitting on the couch in my PJs. I was watching Tabatha’s Salon Takeover and for sixty minutes I got to capture the making of a small business brand disaster as Nikki Mallon of Brownes & Co. was portrayed on national TV as …Read More
There are five main steps to defusing a potential online reputation management or branding nightmare. They more or less go something like this: Control the message by explaining, in simple and honest terms, exactly what happened/ is happening. Don’t get emotional or look for sympathy. Just state the facts. Admit any wrongdoing, if applicable. Show …Read More
Most companies are really great. They want to be helpful, to offer a great product and to create experiences that their customers will continually seek out. But I’ve come to the conclusion that not all companies operate that way. Some seem to genuinely enjoy tormenting people. Or at least that’s all I can deem by …Read More
The Wall Street Journal scared the bejesus out of me this morning. If you missed it, there was an article about The Dark Side of ‘Webtribution’ that detailed exactly how easy it is for someone to destroy your hard-earned reputation in a matter of minutes. The article told the story of a jilted ex girlfriend …Read More
Seth Godin has ginormous balls. There, I said it. This morning, Seth used his much respected blog to reveal the news about Brands In Public. If you missed it (and if you did, you should really adjust the volume on your Internet), Brand in Public was designed to show the world just how much Seth …Read More