May 26

Why BP Should Embrace the Fake BP Twitter Account

by Lisa Barone

With 5,000 barrels of oil being leaked into the Gulf of Mexico every day, we have a disaster on our
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May 5

Are You Creating A Unified Brand?

by Lisa Barone

In January, Conan O’Brien suffered many people’s worst fear – he lost his job. And though he lost it in
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Apr 22

Why Social Media is Not Customer Service

by Rhea Drysdale

Reputation management problems often exist because of a significant communication breakdown. A confused consumer could not get in touch with
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Feb 1

Online Reputation Management Case Study

by Rhea Drysdale

In December I witnessed the beginning of an ugly reputation management situation while sitting on the couch in my PJs.
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Jan 13

Conan Makes Quintessential ORM Power Move

by Lisa Barone

There are five main steps to defusing a potential online reputation management or branding nightmare. They more or less go
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Jan 7

How To Torment People: 10 Steps To An ORM Crisis

by Lisa Barone

Most companies are really great. They want to be helpful, to offer a great product and to create experiences that
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Dec 1

Protecting Your Brand From Online Attacks

by Lisa Barone

The Wall Street Journal scared the bejesus out of me this morning. If you missed it, there was an article
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Sep 23

Seth Godin Tries Out Brandjacking

by Lisa Barone

Seth Godin has ginormous balls. There, I said it. This morning, Seth used his much respected blog to reveal the
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Jul 9

The More You Hide It, the Juicier It Is When I Find It

by Lisa Barone

The Vice President of your company was just caught falling down a flight of stairs. Your CEO got confused in
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Jun 19

Keep Your Boss Out Of Your Underwear Drawer

by Lisa Barone

The kids who grew up in Facebook, MySpace and in the Social Web are getting older. And as they do
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May 29

Get the Online Reputation Management Guide

by Rhea Drysdale

We knew Outspoken Media’s Online Reputation Management (ORM) Guide was coming.  So did you, because we put a link to
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Apr 13

How Companies Should Respond To Negative Reviews

by Lisa Barone

Something kind of scary happened last week. Yelp announced that they’ll soon let businesses respond to the critiques and the
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