Category: Online Marketing
Oh good, you found us!
If you’re looking for a post that’s not quite social media, not really branding, doesn’t have anything to do with online reputation management and is anything but a usability issue, then it’s probably located here in our general Online Marketing category.
The Online Marketing category aims to cover the “everything else” of your search marketing campaign, including press releases, link development, word of mouth advertising, traditional marketing methods and more. This category makes sure you’re not forgetting about the tried and true methods for improving your rankings in the search engines. It’s somewhere to turn when you need more than just the fancy and flashy stuff. You wouldn’t drop your very best gal pals just because you met a new beau, would you? Okay, you probably would, but that’s no way to run an Internet marketing campaign.
If you have suggestions for posts we should do or techniques you’d like to see covered, we challenge you to contact us and let us know. Or, if you want to know how Outspoken Media can help you through our Internet marketing services, contact us about that, too.
You’re working on your New Year’s Resolutions, right? Run every day, talk more to distant friends, and stop eating cake for breakfast, right? Let me suggest a small addition to your ever growing list: use good judgment. It may seem obvious, but in our industry good judgment can mean the difference between success and failure …Read More
I know I might sound very naive due to my short time in the search marketing industry, but I believe creativity is more important than ever before. The recent shift in the SEO industry (due to two fuzzy animals) has placed a greater weight on relationship and content-based strategies. This forces search marketers to take …Read More
As search marketers, building trust and relationships should be second nature, it’s vital to what we do for our clients. Maintaining expectations, effectively promoting brands, and finding new avenues to drive qualified traffic are all dependent on trust. However, building trust is a two-way street and in the past clients often had to take a …Read More
I don’t know about you, but I want a project management tool that makes my work easier, and I want it to be natural! I’m sure you’ve heard about Trello before–Will Critchlow at Distilled has been singing its praises for the better part of 2012. Internally, Amanda championed the tool and it didn’t take long …Read More
Stop making assumptions! As an SEO, I have to remind myself of this–question data, question the client, question past and current link development. One assumption I see many companies and website owners make is that Google Analytics gives them everything they need to properly analyze their site. This simply isn’t true. For many, Google Analytics …Read More
Hi! I’m Sean, Director of Client Services for Outspoken Media. I like skateboarding, snowboarding, sneakers, and search marketing. In the three months since joining Outspoken Media we have been entirely focused on our clients, conference travel, the re-brand, writing proposals, training a new team, moving offices and evaluating new hires who can help us grow …Read More
What’s the next big thing in search? It kind of depends on who you ask and how much booze is swirling around in her coffee cup. It’s local… no, it’s social… no, it’s mobile… no, it’s A + B + C = EMC² x 3. ReadWriteWeb’s Richard MacManus argues that the next big Internet thing …Read More
There’s been a lot of kerfuffle in the industry in the last year or two over whether or not we should still call what we do “SEO” A lot of people (myself included) have settled on the term inbound marketing as a useful catch-all way to talk about the increasingly diverse set of tactics web …Read More
Do you value and retain your customers? Purna Virji, Online Marketing Manager at Stroll, shares five quick steps to customer retention marketing success. Purna wears many marketing hats, speaks a half a dozen languages, and when she isn’t driving sales, she’s a mom. Basically, she’s our hero and we’re happy to have her on the …Read More
How do you allocate your time? Lately, we’ve had to focus our energy inward. This makes me happy given the amount of growth Outspoken Media is experiencing, but at the same time, I apologize for the blog’s silence. It isn’t intentional, we still love all of you and we’ve got some great posts lined up …Read More