Online Marketing

Oh good, you found us!

If you’re looking for a post that’s not quite social media, not really branding, doesn’t have anything to do with online reputation management and is anything but a usability issue, then it’s probably located here in our general Online Marketing category.

The Online Marketing category aims to cover the “everything else” of your search marketing campaign, including press releases, link development, word of mouth advertising, traditional marketing methods and more. This category makes sure you’re not forgetting about the tried and true methods for improving your rankings in the search engines. It’s somewhere to turn when you need more than just the fancy and flashy stuff.  You wouldn’t drop your very best gal pals just because you met a new beau, would you? Okay, you probably would, but that’s no way to run an Internet marketing campaign.

If you have suggestions for posts we should do or techniques you’d like to see covered, we challenge you to contact us and let us know. Or, if you want to know how Outspoken Media can help you through our Internet marketing services, contact us about that, too.

Day of Darkness: How Can You Help Fight SOPA/PIPA?

January 18, 2012

Much of the Internet is going dark today in protest of the Stop Online Privacy Act (SOPA) and its counterpart Protect-IP Act (PIPA). SOPA was originally introduced as a way to stop copyright infringement, but it won’t do that. What SOPA will do is threaten the freedom and the stability of the Internet, as well [...]

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Even Bill Cosby Can’t Make Bad QR Codes Funny

January 17, 2012

QR codes are exploding. They’re on posters, window storefronts, coasters at the bar, and some businesses are even putting them on billboards (hi, your customer is DRIVING!). But what I’m noticing even more than the sheer explosion of QR codes is that often the QR code campaign is doing little more than embarrassing the brand [...]

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31 Places to Change Your Business Address

January 4, 2012

As we already told you, Outspoken Media has moved into a brand new office space. If you missed the glorious picture post, you can relive the memory over there. And, yes, I know, those orange Eames chairs in the entryway are awesome, especially considering we found them in a dusty basement and didn’t pay for [...]

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SEO Drummers & The Same Old Tune

December 23, 2011

Well, it’s just you and me here to wrap up our 12 Days of SEO fest. After more than two weeks of posts, it’s come to this – 12 Drummers Drumming. Twelve people who can do nothing but beat the same drum year after year…after year… after year. Remind you of anyone? It reminds me [...]

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Six Geese a’ Layin: Reviews & Community Development

December 15, 2011

Back in October, I talked about using the power of online reviews to build trust in your product or service. The truth is I’ve been a fan of reviews long before my life as an internet marketer. A few years ago, I dove head-first into Yelp because it fulfilled most of my heirarchy of internet [...]

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10 OSM Searches I’m Thankful For

November 24, 2011

Happy Thanksgiving, friends! It’s time to take stock of what we’re thankful, things that perhaps we don’t always appreciate the rest of the year. I know that here at Outspoken Media, one thing we’re most thankful for is you. We’re thankful for your support, that you hangout with us every week, and that some of [...]

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Small Biz Black Friday: Sticking it to Big Box Stores

November 23, 2011

I once braved the madness known as Black Friday Outlet Shopping. My friends and I pushed through a post-tryptophan haze to drive to the Woodberry Common Outlets in Central Valley, NY at 2 a.m. I don’t know whether it was circling the parking lot for 30 minutes to find a spot, or standing in line [...]

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Non-Profits: How to Get More Online Donations

October 21, 2011

Before I moved to New York, I volunteered for an animal shelter in the South Carolina city where I lived. Actually, I still do, managing their Web site. Before I got there, the site was a mess. Someone set it up for the shelter, and then abandoned them. Things were broken, out of date, and [...]

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The Secret Behind Whispers, Retweets & Yells

October 17, 2011

I read two interesting marketing perspectives this morning. In the first, Chris Brogan asked his audience not to ask for ReTweets unless they’re doing it for charity. In the second, Seth Godin talked about the difference between yelling and whispering in marketing. I think you need to read the second to really understand the first. [...]

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If Your Website Was a Person…

October 14, 2011

Your Web site is the public face you give your customers. In many cases, it’s the initial touch point and a deciding factor in whether someone chooses to do business with you or if they skip right along to one of your competitors. Given it’s importance, have you taken the time to meet your site [...]

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