Online Marketing

Oh good, you found us!

If you’re looking for a post that’s not quite social media, not really branding, doesn’t have anything to do with online reputation management and is anything but a usability issue, then it’s probably located here in our general Online Marketing category.

The Online Marketing category aims to cover the “everything else” of your search marketing campaign, including press releases, link development, word of mouth advertising, traditional marketing methods and more. This category makes sure you’re not forgetting about the tried and true methods for improving your rankings in the search engines. It’s somewhere to turn when you need more than just the fancy and flashy stuff.  You wouldn’t drop your very best gal pals just because you met a new beau, would you? Okay, you probably would, but that’s no way to run an Internet marketing campaign.

If you have suggestions for posts we should do or techniques you’d like to see covered, we challenge you to contact us and let us know. Or, if you want to know how Outspoken Media can help you through our Internet marketing services, contact us about that, too.

Corporate Social Responsibility and Success

May 8, 2012

When you created your business plan, you took into account things like a marketing plan, financial data, licenses, employee salaries, insurance, and a social media policy. But did you think about corporate social responsibility (CSR)? If not, it may be time to rethink your business strategy. And if you think you don’t have time to [...]

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Productivity and the Trouble with Assumptions

May 4, 2012

[This is part five in a five-part series charting Outspoken Media's operational development process.] I love “ah-ha!” moments. I’m fortunate enough to work in an industry where they happen all of the time. Kind of like when I find your navigation is coded in non-crawlable JavaScript and not HTML. I love those moments like they’re [...]

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Corporate Culture for Introverts

May 3, 2012

[This is part four in a five-part series charting Outspoken Media's operational development process.] Let’s just get this out in the open right now—a lot of you think the Myers-Briggs Type Indicator (MBTI) test is a bunch of hooey. Come on, admit it. You think it’s like a horoscope, right? You can read into it [...]

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Aligning Keyword Strategy with Corporate Goals

May 2, 2012

[This is part three in a five-part series charting Outspoken Media's operational development process.] It was only around 10:00 a.m. when Shem set the jar full of Twizzler nibs, M&Ms, and pistachios on a chair in the center of the room. For me, it’s never too early for sweets. So as he explained the next [...]

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Three Lessons for Business and Life

May 1, 2012

[This is part two in a five-part series charting Outspoken Media's operational development process.] Rarely do I get the opportunity to track my own evolution. Okay, I take that back. Facebook timeline kind of does that in a creepy “can’t believe I wore/said/acted/looked like that” sort of way. But when it comes to true personal [...]

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Embracing Your Extrovert in Business

April 30, 2012

[This is part one in a five-part series charting Outspoken Media's operational development process.] This week, you’re going to hear a lot from Outspoken Media. Each day, we will feature a new post that is both personal and professional from each of us. We’re opening up about recent changes in the company and the broader [...]

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The Word Nerd Content Marketing Checklist

April 20, 2012

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has [...]

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Your Place in the Marketing Mix

April 18, 2012

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and [...]

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10 Ways to Make More Time in Your Day

March 28, 2012

Have you hit the wall yet? That wall where you realize if something doesn’t change with your current schedule and responsibilities, you’re not going to be able to keep going at your current speed? It often happens when communication piles up, you forget to pick your kid up from school, or you miss an important [...]

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5 Reasons Your Infographics Are Falling Flat

March 23, 2012

I’m not going to lie – I don’t really love infographics. Seeing them constantly flood through my Twitter stream fills me with an unwavering urge to stab myself in the face just so I don’t have to see another one. But as Sonia Simone reminded us in a recent interview, it’s okay that I don’t [...]

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