“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

How to Use Social Media To Build Your Brand

Social Media
Twitter Breaks Twitter Search, Cries “Feature”
on Aug 5 by Lisa Barone
Dear Twitter, I don’t want to yell. I don’t want to fight. We’ve already been down that road before and,…

Internet Marketing Conferences
Getting Noticed FAST
on Aug 9 by Lisa Barone
So, um, THAT sucked. You’d think since I’ve liveblogged about 27 SES New Yorks in this venue that I’d know…

Internet Marketing Conferences
Winning at Local SEO With Boatloads of Data
on Oct 31 by Michelle Lowery
I have to say, one thing I’m already loving about SearchLove is being able to set up camp in one…