“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

How to Use Social Media To Build Your Brand
“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success…

Internet Marketing Conferences
Keynote Conversation: Microsoft CEO Steve Ballmer at SMX
on Mar 2 by Lisa Barone
Good morning, SANTA CLARA! Sorry, I’m super hyped. So hyped that I was waiting outside the keynote room at 7:45am…

Social Media
Tim Ferriss & A New Era Of Astro-turfing?
on Jan 10 by Lisa Barone
I try to avoid social media on the weekends, both for my own sanity and the sanity of those around…

Internet Marketing Conferences
The State of Search – A Maturing Marketplace or Poised for More Growth?
on Mar 25 by Lisa Barone
Hope your lunch was good because we’re jumping right into a big one. It’s time for an Orion Panel, my…