AMEX Open Forum

How to Use Social Media To Build Your Brand

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

Internet Marketing Conferences
Internet Marketing Conferences

Diagnosing Technical SEO Issues

on Mar 3 by Lisa Barone

So, this is probably going to hurt. Me, not you. I always pick the technical panels because I think you…

Internet Marketing Conferences
Internet Marketing Conferences

Online Communities: A Bonanza of Content for Searchers and Search Engines

on Mar 26 by Lisa Barone

More social media on the way, kids, so hang in there. Up on stage we have Rebecca Lieb moderating solo presenter…

Branding
Branding

Should For-Pay Blogging Require a Morality Clause?

on Jul 13 by Lisa Barone

The New York Times is talking about sponsored blog posts. Business Week wants to debate the pros and cons of…

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