AMEX Open Forum

How to Use Social Media To Build Your Brand

HomePressHow to Use Social Media To Build Your Brand

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

Branding
Branding

Can You Save A Damaged Brand?

on May 27 by Lisa Barone

Business owners share a common goal. We want our babies to grow up and be brands. We want to be…

Branding
Branding

Why You Need a Chief Branding Officer in 2010

on Dec 29 by Lisa Barone

When we formed Outspoken Media last January there was a point when Rae looked at me and asked, “So, what…

Internet Marketing Conferences
Internet Marketing Conferences

PubCon South Summary – Day One

on Mar 8 by Michelle Lowery

Hello from beautiful, windy Austin, Texas! They don’t call this tornado alley for nothing. But if you ask me, this…

HomePressHow to Use Social Media To Build Your Brand
^Back to Top