AMEX Open Forum

How to Use Social Media To Build Your Brand

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

Social Media
Social Media

6 Ways to Lose Customers, Credibility & Friends On Social Media

on Sep 10 by Lisa Barone

My morning alarm goes off at 7am. To be honest, it’s less an alarm to wake me and more to…

Online Marketing
Online Marketing

The Word Nerd Content Marketing Checklist

on Apr 20 by Michelle Lowery

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like…

Online Marketing
Online Marketing

There Are No More Original Ideas. Now What?

on Feb 24 by Lisa Barone

Yesterday at Copyblogger I posted The Jersey Shore Guide to Irresistible Personal Branding. It was a somewhat quirky piece about…

^Back to Top