AMEX Open Forum

How to Use Social Media To Build Your Brand

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

Reputation Management
Reputation Management

DIY ORM Without The Nasty Emotional Breakdown

on Sep 8 by Lisa Barone

I recently chatted with a student working on his thesis. He was interested in the effects of the social Web…

Internet Marketing Conferences
Internet Marketing Conferences

Hardcore Local SEO Tactics

on Feb 28 by Lisa Barone

GOOD MORNING, SMX! And, of course, good morning to our friends playing along at home. I am super amped to…

Online Marketing
Online Marketing

Fear, Loathing & Internet Hamster Wheels

on Jun 14 by Lisa Barone

If you’re looking for some light reading, might I suggest you check out the Federal Communications Commission’s report on The…

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