AMEX Open Forum

How to Use Social Media To Build Your Brand

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

Internet Marketing Conferences
Internet Marketing Conferences

Google’s SearchWiki, Customized & Personalized Results

on Feb 11 by Lisa Barone

It’s time to talk Google and personalization. Because Google is the only search engine currently doing personalization. Or so they’d…

Internet Marketing Conferences
Internet Marketing Conferences

Career Gut Check – SEM/SEO Employment Landscape

on Mar 12 by Lisa Barone

Okay, I’m starving. I didn’t have a chance to eat. And I was already dizzy. That means these last few…

Internet Marketing Conferences
Internet Marketing Conferences

Search Engines & Webmasters: Bing and Blekko

on Nov 10 by Lisa Barone

Oh my God, hold on! It’s the very last session of PubCon and they are ROCKIN’ the music. I just…

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