AMEX Open Forum

How to Use Social Media To Build Your Brand

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success…

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

Online Marketing
Online Marketing

10 Books To Read (or Re-Read) This Summer

on Jun 8 by Lisa Barone

The crappy thing about being laid up is that you miss awesome search conferences. The silver lining is that you…

Social Media
Social Media

Playing in the Sandbox

on Aug 24 by stuartfoster

The social industry is one that is full of contradiction, opposing advice and best practices that can be obsolete in…

Branding
Branding

Defining Your Community: Outspoken Media Case Study Part 1

on Jun 14 by Emily Cote

As you all know, Outspoken Media is going through a rebranding process. As we evolve and our messaging changes to…

^Back to Top