AMEX Open Forum

How to Use Social Media To Build Your Brand

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

Branding
Branding

A Question of Authenticity and Designer Sunglasses

on Dec 4 by Lisa Barone

A friend passed on a post by Mind Hacks the other day all about the consequences of faking it. The…

Internet Marketing Conferences
Internet Marketing Conferences

Social & the Marketing Mix

on Mar 25 by Lisa Barone

Hang in there, folks. We’ve got TWO more sessions to go before SES NY 2010 goes into the record books. …

Branding
Branding

How To Avoid Community Manager Burn Out

on Jan 25 by Lisa Barone

Monday was Community Manager Appreciation Day, an online event started by Jeremiah Owyang three years ago to honor and recognize…

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