AMEX Open Forum

How to Use Social Media To Build Your Brand

“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

Internet Marketing Conferences
Internet Marketing Conferences

Duplication, Aggregation, Syndication, Affiliates, Scraping, and Information Architecture

on Sep 14 by Lisa Barone

Hello, friends. Ready for some more hot-and-heavy liveblogging? I hope so because we’ve got a LOT more coming your way.…

Small Business Marketing
Small Business Marketing

Why Your Small Business Needs a Website in 2010

on Dec 21 by Lisa Barone

eMarketer quoted an Ad-ology survey today that found that 46 percent of small business owners do not have a Web…

SEO
SEO

5 Ways To Fix SEO’s Reputation Problem

on Nov 4 by Lisa Barone

Over at Sphinn, Matt McGee has started a great discussion about what we can all do to fix the SEO…

^Back to Top