“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”

How to Use Social Media To Build Your Brand

Reputation Management
DIY ORM Without The Nasty Emotional Breakdown
on Sep 8 by Lisa Barone
I recently chatted with a student working on his thesis. He was interested in the effects of the social Web…

Internet Marketing Conferences
Hardcore Local SEO Tactics
on Feb 28 by Lisa Barone
GOOD MORNING, SMX! And, of course, good morning to our friends playing along at home. I am super amped to…

Online Marketing
Fear, Loathing & Internet Hamster Wheels
on Jun 14 by Lisa Barone
If you’re looking for some light reading, might I suggest you check out the Federal Communications Commission’s report on The…