“‘A visitor’s inbox is their trusted zone. And when you appear there on a regular basis, providing good content, you enable them to trust your brand and what you’re offering,’ author Lisa Barone of Outspoken Media writes.”
The Case for Being Honest
“‘A visitor’s inbox is their trusted zone. And when you appear there on a regular basis, providing good content, you…
About the Author
Zane DeFazio
Zane DeFazio
SEO
The 6 Hidden Identities of an SEO Consultant
on Mar 8 by Lisa Barone
Rhea and I were having a conversation about our business recently when the topic of vendor vs. consultant was brought…
Branding
Why Are You Scared To Be Outspoken?
on Jul 30 by Lisa Barone
[This post gets a little personal in my attempt to make a larger point. If that offends you, we humbly…
Social Media
Creating Facebook Pages Customers Will Want To Join
on Apr 6 by Lisa Barone
Patrick Sexton’s mad. He’s so sick of Facebook fan requests that the mere thought of them makes him want to…