Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman — Rhea Drysdale — who fought to the end using her own money and time to beat it.

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked
Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked.…

Social Media
You’re a Brand. WTF Do You “Pin” On Pinterest?
on Mar 16 by Lisa Barone
There’s no denying it, Pinterest continues to be the talk of the town. And if you’re a designer or you…

Online Marketing
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on Jul 23 by Lisa Barone
As we’ve previously covered, remarkable content is dying. It’s dying and in its place we’re seeing content farms sprout up…

Branding
The 7 Habits Killing Your Personal Brand
on Dec 7 by Lisa Barone
As a society, we’re obsessed with brands. Nike, Apple, Coca Cola, Google – we’re drawn to them like football players…