Search Engine Land

Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked

Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked.…

Back in April 2008, Jason Gambert began his attempt to trademark SEO. But last week, Gambert’s claim was formally blocked. That wasn’t due to a big company or industry group fighting it. It came down to a few individuals in the SEO industry, with ultimately one woman —  Rhea Drysdale — who fought to the end using her own money and time to beat it.

Social Media
Social Media

You’re a Brand. WTF Do You “Pin” On Pinterest?

on Mar 16 by Lisa Barone

There’s no denying it, Pinterest continues to be the talk of the town. And if you’re a designer or you…

Online Marketing
Online Marketing

10 Ways To Use Recycled Content

on Jul 23 by Lisa Barone

As we’ve previously covered, remarkable content is dying. It’s dying and in its place we’re seeing content farms sprout up…

Branding
Branding

The 7 Habits Killing Your Personal Brand

on Dec 7 by Lisa Barone

As a society, we’re obsessed with brands. Nike, Apple, Coca Cola, Google – we’re drawn to them like football players…

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