Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to…

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

Internet Marketing Conferences
Internet Marketing Conferences

Fall 2012 Conference Schedule

on Sep 28 by Rhea Drysdale

In just a few days many of you will be heading to our neck of the woods for SMX East.…

Internet Marketing Conferences
Internet Marketing Conferences

Social Media, Search & Reputation Management

on Mar 4 by Lisa Barone

It’s the last session! Can you believe it? Let’s just do this, shall we? Up on stage we have big-mouthed…

Internet Marketing Conferences
Internet Marketing Conferences

Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing

on Mar 24 by Lisa Barone

Welcome back, friends. We’re going to talk about storytelling.  With us are Stewart Quealy moderating speakers Joshua Palau, Dana Todd,…

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