Search Engine Land

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to…

Rhea Drysdale, CEO of Outspoken Media, opened with, “It is up to you to manage the site from beginning to end. The strategies that you choose and tactics… all of that ultimately falls onto you.”

Drysdale said that website owners should focus on the big picture rather than short-term “vanity goals” (I like that phrase) or choosing shortcuts without weighing the risks. “Do no harm to the brand and let people know the risks,” she said.

She also pointed out that “human behavior forces algorithm updates.” The example she gave to support her statement was The Decay and Fall of Guest Blogging for SEO in Matt Cutts’ blog.

SEO
SEO

Ladies (and Gents), Get Your Google Dance On

on Dec 20 by Rhea Drysdale

juice bomb dance jagger sandbox panda What do these words have in common? If you answered “Google” you’ve gotten into…

Internet Marketing Conferences
Internet Marketing Conferences

A Keynote Conversation with Steven Levy

on Mar 10 by Lisa Barone

Good morning, friends! It’s the final day of SMX West. Can you believe it? It feels like we just got…

Internet Marketing Conferences
Internet Marketing Conferences

Top Ten Techniques For Writing Headlines That Rock!

on Mar 12 by Lisa Barone

Okay, let’s get serious now. I’ve been waiting for this session since I got on my nine planes to head…

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