WordStream

7 Thought-Provoking Takeaways from #MozTalk Content Edition

What could be better than a charming pregnant woman? A charming, pregnant, wildly successful CEO who runs her own company. Rhea’s quirkiness shined through as she had everyone laughing, but also ferociously jotting down notes.

Rhea explained to the audience how Google understands human behavior better than ever before (and likely better than we do!). But why do people search for what they search for? This can be difficult to understand. Yet, when we create content around the “why” it becomes content that serves a real purpose. The problem is finding out the “why” isn’t always easy.

Branding
Branding

How To Be Remembered

on Aug 14 by Lisa Barone

You probably use social media for a lot of things. Or at least, you’ve heard that you can. For me,…

Online Marketing
Online Marketing

Fear, Loathing & Internet Hamster Wheels

on Jun 14 by Lisa Barone

If you’re looking for some light reading, might I suggest you check out the Federal Communications Commission’s report on The…

Announcements
Announcements

Why I’m Stepping Down

on Apr 12 by Lisa Barone

A few weeks ago I let the team know of my decision to resign from Outspoken Media, the company I…

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