WordStream

7 Thought-Provoking Takeaways from #MozTalk Content Edition

What could be better than a charming pregnant woman? A charming, pregnant, wildly successful CEO who runs her own company.…

What could be better than a charming pregnant woman? A charming, pregnant, wildly successful CEO who runs her own company. Rhea’s quirkiness shined through as she had everyone laughing, but also ferociously jotting down notes.

Rhea explained to the audience how Google understands human behavior better than ever before (and likely better than we do!). But why do people search for what they search for? This can be difficult to understand. Yet, when we create content around the “why” it becomes content that serves a real purpose. The problem is finding out the “why” isn’t always easy.

Reputation Management
Reputation Management

Seth Godin Tries Out Brandjacking

on Sep 23 by Lisa Barone

Seth Godin has ginormous balls. There, I said it. This morning, Seth used his much respected blog to reveal the…

Content Strategy
Content Strategy

Blog Titles & An Epic Battle of Disdain

on Dec 17 by Lisa Barone

Content marketers can’t turn around without tripping over another article on the importance of blog titles. Everyone wants to tell…

Social Media
Social Media

Tim Ferriss & A New Era Of Astro-turfing?

on Jan 10 by Lisa Barone

I try to avoid social media on the weekends, both for my own sanity and the sanity of those around…

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