WordStream

7 Thought-Provoking Takeaways from #MozTalk Content Edition

What could be better than a charming pregnant woman? A charming, pregnant, wildly successful CEO who runs her own company.…

What could be better than a charming pregnant woman? A charming, pregnant, wildly successful CEO who runs her own company. Rhea’s quirkiness shined through as she had everyone laughing, but also ferociously jotting down notes.

Rhea explained to the audience how Google understands human behavior better than ever before (and likely better than we do!). But why do people search for what they search for? This can be difficult to understand. Yet, when we create content around the “why” it becomes content that serves a real purpose. The problem is finding out the “why” isn’t always easy.

Branding
Branding

Crafting a Memorable Brand Story

on Oct 10 by Lisa Barone

To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not…

Reputation Management
Reputation Management

Conan Makes Quintessential ORM Power Move

on Jan 13 by Lisa Barone

There are five main steps to defusing a potential online reputation management or branding nightmare. They more or less go…

Branding
Branding

How To Save A Web Community’s Life

on Aug 27 by Lisa Barone

I’ve stopped responding to new comments on our Philly blogger tax post (don’t worry, still reading them). It’s not that…

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