The Authority Rules

August 5, 2009
By Lisa Barone in Online Marketing

authorityreportSee that over on the right? That’s Brian Clark’s new report on authority. It’s called Authority Rules. You should read it.

Authority is a funny thing because it’s something all of us want, but only a few us truly know how to obtain. Brian’s report helps the rest of us finally get a damn clue so we stop making asses out of yourself on the Web. In Authority Rules, you’ll learn the power of authority, why Google values it, how to cash in and the 10 rules for building an authoritative Web site.

Do yourself a favor and go check it out. You have the choice of reading it on the site or downloading it as a PDF to sleep with under your pillow. Whichever method you choose, I think you’ll find it’s pretty essential reading on the topic.  And that’s all I have to say about that.

Thanks for giving the rest of us a light, Brian.

Content Strategy
Content Strategy

You Haz No Blog Comments? Here’s the Fix!

on Oct 23 by Lisa Barone

Blog comments are one of life’s greatest simple pleasures. Nothing beats the rush I get watching my inbox fill up…

Online Marketing
Online Marketing

Creating a Corporate Culture of Innovation

on Jun 11 by Lisa Barone

Yesterday was entirely frustrating. At least for me. As you probably saw, Google decided to get away from its core…

Internet Marketing Conferences
Internet Marketing Conferences

Real World Low-Risk, High-Reward Link Building

on Nov 10 by Michelle Lowery

Link building is an essential part of SEO. Matt Cutts addressed the value of links yesterday in the Hot Google…

^Back to Top