President at Hreflang Builder
Bill is the President of Hreflang Builder, the only enterprise-scale solution for complex hreflang deployments. Bill has extensive experience helping multinational companies uncover missed opportunities and accelerate growth by implementing strategic centers of excellence and process improvement to maximize e-commerce revenue worldwide. Bill has worked with most of the Fortune 100, including Disney, IBM, HP, and Pernod Ricard brands like Absolut and Jameson. Bill has earned his clients over 100 digital and Search Awards and a Lifetime Achievement Award for himself at the 2015 US Search Awards. Bill started, grew, and sold two large search agencies to WPP. Bill also co-authored the best-selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site. Bill recently earned a joint master’s degree in Global Business, Economics, and International Relations from Tufts and Harvard University and is currently applying for a Ph.D. to research the impact of Digital Transformation on GDP growth in developing nations.
Principal Product Manager at Microsoft Bing
As a 26-year search veteran at Microsoft, Fabrice leads the Bing team responsible for the crawling, processing, and indexing at Bing to ensure up-to-date and comprehensive search results. Additionally, he also oversees Bing Webmaster Tools and search protocols and standards. His responsibilities at Bing encompass a broad spectrum, spanning from search engines technology to search user experience and SEO, showcasing his deep engagement in Microsoft’s search initiatives.
Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs
Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He was the lead author for the SEO chapter of the 2021 Web Almanac and a reviewer for the 2022 SEO chapter. He also co-wrote the SEO Book For Beginners by Ahrefs and was the Technical Review Editor for The Art of SEO 4th Edition.
He’s an organizer for several groups including the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, the Raleigh SEO Conference, runs a Technical SEO Slack group, and is a moderator for /r/TechSEO on Reddit.
Rhea Drysdale, Moderator
CEO & Lead Strategist at Outspoken Media
Rhea Drysdale is the CEO & Lead Strategist at Outspoken Media. Her role entails providing tangible, effective solutions to complex business challenges and collaborating with diverse teams to achieve goals in line with their long-term vision. She offers invaluable insights and perspectives that shape the SEO strategies of her clients and is responsible for guiding Outspoken Media’s leadership, clients, and team with 18 years of industry experience spanning over 300 clients from small businesses to multinational organizations and Fortune 1000 across industries with award winning work.