Internet Marketing Blog
I read two interesting marketing perspectives this morning. In the first, Chris Brogan asked his audience not to ask for…
The Secret Behind Whispers, Retweets & Yells
on Oct 17 by Lisa Barone
I read two interesting marketing perspectives this morning. In the first, Chris Brogan asked his audience not to ask for…
If Your Website Was a Person…
on Oct 14 by Lisa Barone
Your Web site is the public face you give your customers. In many cases, it’s the initial touch point and…
Dear Brands, Be Edgy Without Being an Idiot
on Oct 12 by Lisa Barone
Well, hello there. You look a little parched, like you could use some refreshment perhaps? How about a Dr. Pepper…
Crafting a Memorable Brand Story
on Oct 10 by Lisa Barone
To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not…
Tell-Tale Signs It’s Time To Fire That Client
on Oct 7 by Lisa Barone
No one wants to have to fire a client. As a consultant or service provider, firing a client makes us…
Online Reviews: The Superhero Of Content Marketing
on Oct 5 by Danika Atkins
Last week, we saw Lisa Barone and Joe Hall have a professional skirmish over the value of content marketing. I…
Turning Your Web site Into A Lead Gen Magnet
on Oct 4 by Lisa Barone
In some respects, online selling has become easier than ever before. We have social media to attract customers and build…
6 Ways To Grow Unhappy, Resentful Employees
on Sep 30 by Lisa Barone
Once you hire smart local talent it becomes your job to train that local talent and give them the tools…
The 6 Arms of Building A Marketable Persona
on Sep 28 by Lisa Barone
You know that you need to create a personal brand. You’ve heard me say I think you need to develop…
SearchLove Comes to NYC
on Sep 27 by Rhea Drysdale
In one month, SearchLove is coming to NYC for two days (Oct 31st and Nov 1st). Run by the Distilled…
Content Marketing Sucks & Other Marketing Myths
on Sep 26 by Lisa Barone
Over at Marketing Pilgrim, our good friend Joe Hall is trying to sell readers on a dangerous marketing myth, arguing…
How to Sustain & Stay Motivated: SEO Edition
on Sep 23 by Lisa Barone
Whether you work as a one-man SEO army or part of a team at a bustling SEO consulting company, it…