Press Coverage
Twitter’s Retweet Feature: Love or Hate?
Wall Street Journal – November 19, 2009
“One of the problems, writes Outspoken Media’s Lisa Barone, is that retweeted messages now appear under the original Twitterer’s name, so your followers may not recognize that it’s coming from you.”
In Defense of Godin, Google, and Open Systems
BusinessWeek – October 7, 2009
“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”
Three Best Ways to Improve Your Online Reputation
Wall Street Journal – October 2, 2009
“When a bad review surfaces, an apology goes a long way, says Lisa Barone, co-founder of Outspoken Media Inc., a Spring Hill, Fla., Internet marketing company. ‘Most people just want to be heard,’ she says. ‘They just want to know you’re listening and you care, and that you’re going to try and fix it.’”
Squidoo Backs Down On ‘Brand Campaign’ As Many Are ‘Not so Happy’ About It
TechCrunch – September 25, 2009
“This is a big step back from yesterday where he left a comment on an excellent blog post by Lisa Barone, who criticized the product as being ‘brandjacking’, by saying: I’m not sure it’s brandjacking any more than a Google search or a Twitter search is brandjacking. I guess the difference is that we’re making it really easy for the brand to show up next to the stream of comments.”
Is Seth Godin Protecting Your Brand or Just ‘Brandjacking’ It?
AdAge – September 24, 2009
“And if brands are monitoring or participating in social media, why would they want to pay Seth Godin to take part? In a blog post, online-marketing consultant Lisa Barone called it a form of “brandjacking” ‘because they’re trying to extort 5k a year from you for a free-listening station you could very easily create all by yourself.’”
A Guide to Protecting Your Online Identity
Mashable – April 21, 2009
“Lisa Barone, co-founder and chief branding officer of the SEO company Outspoken Media Inc., uses the Twitter handle LisaBarone. She said in an e-mail interview that someone registered _LisaBarone, Lisa_Barone and LisaBarone_ and then used them to try to shill an ebook. She said that when it was first happening, her company did an interview with Jeremy Schoemaker, who offered helpful advice on handling such situations.”
Google SearchWiki Puts Strain On Reputation Management
Online Media Daily – February 17, 2009
“Search engine optimization experts such as Internet marketing and SEO consultant Rae Hoffman [of OutspokenMedia.com] are concerned that sites such as Google’s SearchWiki, which let people leave business-related comments attached to search queries, have begun to fuel the fire.”
A Makeover for Your Google Results
The Wall Street Journal – February 5th, 2009
“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”
