Press Coverage
People on the Move: Sean Stahlman
The Business Journals – September 21, 2012
Google, You Autocomplete Me
PC Mag – April 4, 2012
Rhea Drysdale, CEO of SEO firm Outspoken Media, outlined what goes into an Autocomplete result in a blog post. Drysdale guesses the ingredients in the secret formula are: search volume, personalization, short-term popularity, misspellings and variations, automated results, and a filter for things like hate speech.
Email Newsletters: Best Practices for Small Businesses
Mashable – August 31, 2011
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.
SEO Hero Rhea Drysdale Shares Insights About SEO Industry
SEO Radio – August 2, 2011
[Rhea Drysdale] joins SEO Radio host Brandon Na in a great hour long interview talking about topics including her interesting battle with a trademark over the word “SEO” to some incredible SEO tips for small businesses including a great idea of using Mechanical Turk.
Top 10 Small Business SEO Tips for Link Building
Small Business Computing – June 7, 2011
One way to get a backlink to your small business website is to create original, worthwhile content that contains an anchor text or other link to your site, and to offer that content to another site. For example, [Outspoken Media CEO Rhea Drysdale] suggested, offer to write a guest post on a blog relevant to your industry and add a backlink to your site in the post.
Top 100 Social Media, Internet Marketing & SEO Blogs – 2011
Cision – April 13, 2011
Reputation Management and Your Online Persona
WebmasterRadio – March 30, 2011
[Outspoken Media CEO Rhea Drysdale] answers a few questions about how to keep your personal branding managed. Proper responses and analysis are key in keeping your online persona where you want it.
Discussion: Bettering the Reputation of the SEO Industry
ZDNet – November 5, 2010
…industry heavyweights like Lisa Barone from Outspoken Media have chimed in with some well thought-out feedback as to things we SEOs can do to improve the perception of our industry. Others, though, think it’s a waste of time and effort to worry about educating the masses when plenty of SEOs are doing quite well for themselves.
How to Use Social Media To Build Your Brand
AMEX Open Forum – November 5, 2010
“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”
The Case for Being Honest
Inc. Magazine – June 2, 2010
“‘A visitor’s inbox is their trusted zone. And when you appear there on a regular basis, providing good content, you enable them to trust your brand and what you’re offering,’ author Lisa Barone of Outspoken Media writes.”
20 Best Marketing And Social Media Blogs By Women
Forbes – January 14, 2010
“Rae [Hoffman] is the CEO and cofounder of Outspoken Media along with Rhea Drysdale, and Lisa Barone, and these ladies don’t mess around. If you’re looking for advice in marketing, reputation management, SEO, link mapping and beyond, you’ll find a no-holds-barred approach with these exceptionally talented group. Outspoken indeed.”
Google vs. China: Free speech, finances or both?
CNN – January 13, 2010
“‘It’s a move that, in the past, has been highly criticized,’ said Rhea Drysdale, who handles search-engine issues for Internet marketing company Outspoken Media. ‘As a search marketer myself, it’s not something that we’ve really agreed with.’”
Racist Obama image shines light on Web searching
CNN – December 2, 2009
“When negative search results arise on the Web, they recede quicker for some people than for others. Rhea Drysdale, who handles online image issues for Internet marketing company Outspoken Media, said that the offensive picture of Michelle Obama will fade quickly for a simple reason — there are so many other images of her on the Internet.”
In Defense of Godin, Google, and Open Systems
BusinessWeek – October 7, 2009
“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”
A Makeover for Your Google Results
The Wall Street Journal – February 5th, 2009
“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”
