Press Coverage
Email Newsletters: Best Practices for Small Businesses
Mashable – August 31, 2011
According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it’s even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.
Navigating the New Online Universe
Inc. Magazine – August 30, 2011
Social media can have the impact of a major advertising campaign. Do you put an intern in charge of that? Lisa Barone of Outspoken Media says, “You are not too old to learn social media; you’re just lazy.” That’s the truth.
Finding the Right Fit for Your Small to Medium Business
Microsoft Advertising – August 26, 2011
[The] lure of “free” social media channels can be hard for some businesses to resist. So, I was glad to see some good advice for small businesses thinking about getting involved in social media channels… While the actual title – “4 Reasons Your Brand Should Avoid Facebook” – may seem a bit harsh, I think the points made by branding expert Lisa Barone merit careful consideration.
How To Know Your Competitors
MediaPost – August 25, 2011
Lisa Barone gives us a list of competitors that marketers should consider when planning campaigns to compete. Keeping an eye on marketers at other companies that bid on and rank for your brand’s keywords is one of the more important things to watch. So, Barone outlines the five types of competitors, details why each are important to identify and understand, and suggests strategies to combat the competition.
Announcing the 2011 Small Business Influencer Champions
Small Business Influencer Awards – August 23, 2011
Lisa Barone named a Top 100 Champion
Could Google+ Outgrow Facebook? (And What This Means For Website Owners)
Intuit – August 18, 2011
It’s worth keeping in mind that, in order to use the Google+ social network, participants must have an active, public Google profile. Certainly, those who are used to sharing the intimate details of their lives on other sites like Facebook will have no qualms about forking over their personal information, but this development is giving plenty of web strategists – like Lisa Barone of Outspoken Media – pause.
SEO Hero Rhea Drysdale Shares Insights About SEO Industry
SEO Radio – August 2, 2011
[Rhea Drysdale] joins SEO Radio host Brandon Na in a great hour long interview talking about topics including her interesting battle with a trademark over the word “SEO” to some incredible SEO tips for small businesses including a great idea of using Mechanical Turk.
Why NOT to use Facebook [video]
eWeek – July 7, 2011
Eric Lundquist analyzes the four reasons not to use Facebook as presented by Lisa Barone. Resource issues, audience, alignment with business goals and resource capabilities are all reason why social media and Facebook may not be right for your company.
How Entrepreneurs Can Connect With Twitter Influentials
Entrepreneur.com – July 1, 2011
The top 10: Chris Brogan, Gary Vaynerchuk, Scott Stratten, Brian Clark, John Jantsch, Darren Rowse, Liz Strauss, Mari Smith, Lisa Barone, and Jonathan Fields.
The Most Influential Small Business People on Twitter
D&B Credibility Insights – June 21, 2011
Lisa Barone ranked #9.
Top 10 Small Business SEO Tips for Link Building
Small Business Computing – June 7, 2011
One way to get a backlink to your small business website is to create original, worthwhile content that contains an anchor text or other link to your site, and to offer that content to another site. For example, [Outspoken Media CEO Rhea Drysdale] suggested, offer to write a guest post on a blog relevant to your industry and add a backlink to your site in the post.
What Women Want: To Make Money!
Huffington Post – May 10, 2011
Why do women continue to perpetuate the worldview that women are not as mercenary and tough as men? Lisa Barone of Outspoken Media wrote a hilarious “Letter to Women in Tech, I Let You Down” where she writes that she never got the memo to be meek and weak. The perpetuation of the concept that we are in any way less able or less ambitious is women hurting women for no good reason at all.
Top 100 Social Media, Internet Marketing & SEO Blogs – 2011
Cision – April 13, 2011
NYS women-owned businesses worth about $87B
Troy Record – April 2, 2011
Lisa Barone, co-owner of internet marketing and branding company Outspoken Media, also felt that women have a natural inclination for marketing. “I think women are often innately more skilled with that than men,” she said. “We’re a lot better at talking to people, getting to know them, and then crafting a message that is perfectly suited for that person. That’s a marketing goldmine.”
Reputation Management and Your Online Persona
WebmasterRadio – March 30, 2011
[Outspoken Media CEO Rhea Drysdale] answers a few questions about how to keep your personal branding managed. Proper responses and analysis are key in keeping your online persona where you want it.
5 Ways Journalists Can Use Quora
MediaBistro – March 7, 2011
Lisa Barone, chief branding officer at Outspoken Media says she wouldn’t call Quora a viable source, the same way she would never use information on Wikipedia as the foundation of an article. “But it can be a great way to find sources,” she says. To nab the names of applicable interviewees, just search for questions on your topic, and then send the person you’re interested in a private message to connect.
Facebook, Twitter help city government keep in touch with residents
Troy Record – January 2, 2011
Lisa Barone, a Troy resident and Chief Branding Officer of Outspoken Media, has seen a variety of social media uses by municipalities. “I’ve seen cities use social media as just another broadcasting medium, a way to solicit feedback on political and economic issues, to air local government meetings, for polling, to try and change the city’s image or even opening up their Facebook pages as public discussion forums”…
America’s Marketing Gurus
BusinessReview USA – December 28, 2010
Lisa Barone is the Co-Founder and Chief Branding Officer of Outspoken Media, Inc., which provides clients with Internet marketing services, including SEO consulting, online reputation monitoring, social media, blog consulting, community building, and affiliate marketing.
Discussion: Bettering the Reputation of the SEO Industry
ZDNet – November 5, 2010
…industry heavyweights like Lisa Barone from Outspoken Media have chimed in with some well thought-out feedback as to things we SEOs can do to improve the perception of our industry. Others, though, think it’s a waste of time and effort to worry about educating the masses when plenty of SEOs are doing quite well for themselves.
How to Use Social Media To Build Your Brand
AMEX Open Forum – November 5, 2010
“Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] “Brands that have the best success use social media to form relationships with people. It’s about helping people by answering their questions or jumping into a conversation. Once they know you, they’ll subscribe to your blog or newsletter. Once they make that step, it’s a lot easier to market to them — and they’re a lot more open to being marketed to.”
Experts Weigh Pros and Cons of Social Media
PBS – August 16, 2010
“‘Social media isn’t a fad; it’s changed the way people share and consume content. The web has allowed people to create their own online neighborhoods and elect leaders to speak for them. That’s something journalists are going to have to really take into consideration. It’s a new audience.’ [says] Lisa Barone, Chief Branding Officer of Outspoken Media”
5 Reasons Interns Beat Bosses at Social Media
CBS Interactive Business Network – August 11, 2010
“Recently, writing on The Business Insider War Room, Lisa Barone of Outspoken Media, charts a middle way. She argues that while social media shouldn’t be left in the unsupervised hands of your lowest paid employees, the college students at your office are probably far better at interacting online than the higher ups.”
Playing the Online Ratings Game
MSN – July 28, 2010
Jantsch and Barone [of Outspoken Media] agree that a common mistake business owners make is failing to engage with reviewers. ‘Be vigilant about responding to negative reviews,’ Barone says. ‘You can tell a lot about a company by the way they handle customers who have had a bad experience.’”
Good Day, Bad Day
Fox News – July 16, 2010
“‘Lisa works for a company called Outspoken Media, and recently posted something on twitter regarding the Old Spice campaign with the hunky spokesman. The results – a response just for Lisa on YouTube.”
The Sweet Smell of Social Media Success – and the Funk of Failure
TechNewsWorld – July 16, 2010
“‘Lisa Barone of Outspoken Media provided one of the best deconstructions of it: Her blog post — with the killer headline “Old Spice: The Man Your Content Could Smell Like” — details just how much product awareness love and magic was bestowed on the company’s brand thanks to the campaign.”
The Case for Being Honest
Inc. Magazine – June 2, 2010
“‘A visitor’s inbox is their trusted zone. And when you appear there on a regular basis, providing good content, you enable them to trust your brand and what you’re offering,’ author Lisa Barone of Outspoken Media writes.”
BP Twitter account hacked
Financial Post – May 27, 2010
“Considering BP America’s actual twitter account has less than 7 000 followers, BP might do well to take Lisa Barone’s [CBO of Outspoken Media] advice and embrace the fake account as part of the BP public relations family.”
Social networking not enough for good customer service
Miami Herald – March 2, 2010
“Lisa Barone, co-founder and chief branding officer of Outspoken Media, has been getting buzz this week from her blog post with a similar point: People need to plant branding seeds in more places than Facebook, Twitter and LinkedIn.”
Denny’s social-network plan may not be fully cooked
CNET – February 19, 2010
“In her post, “Denny’s Grand Slam Fumble,” Lisa Barone, the chief branding officer of Outspoken Media, argued that the restaurant chain’s attempts to use the ad to become more “relevant” weren’t backed up by the response.”
20 Best Marketing And Social Media Blogs By Women
Forbes – January 14, 2010
“Rae [Hoffman] is the CEO and cofounder of Outspoken Media along with Rhea Drysdale, and Lisa Barone, and these ladies don’t mess around. If you’re looking for advice in marketing, reputation management, SEO, link mapping and beyond, you’ll find a no-holds-barred approach with these exceptionally talented group. Outspoken indeed.”
Google vs. China: Free speech, finances or both?
CNN – January 13, 2010
“‘It’s a move that, in the past, has been highly criticized,’ said Rhea Drysdale, who handles search-engine issues for Internet marketing company Outspoken Media. ‘As a search marketer myself, it’s not something that we’ve really agreed with.’”
Racist Obama image shines light on Web searching
CNN – December 2, 2009
“When negative search results arise on the Web, they recede quicker for some people than for others. Rhea Drysdale, who handles online image issues for Internet marketing company Outspoken Media, said that the offensive picture of Michelle Obama will fade quickly for a simple reason — there are so many other images of her on the Internet.”
Twitter’s Retweet Feature: Love or Hate?
Wall Street Journal – November 19, 2009
“One of the problems, writes Outspoken Media’s Lisa Barone, is that retweeted messages now appear under the original Twitterer’s name, so your followers may not recognize that it’s coming from you.”
People to Watch
Hudson Valley Magazine – November 10, 2009
“Barone is the chief branding officer of Outspoken Media, an Internet marketing start-up she founded with colleagues Rae Hoffman and Rhea Drysdale in January. The trio helps businesses maximize their online presence, teaching them how best to use social networking sites and to influence which links pop up when customers Google their name.”
In Defense of Godin, Google, and Open Systems
BusinessWeek – October 7, 2009
“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”
Three Best Ways to Improve Your Online Reputation
Wall Street Journal – October 2, 2009
“When a bad review surfaces, an apology goes a long way, says Lisa Barone, co-founder of Outspoken Media Inc., a Spring Hill, Fla., Internet marketing company. ‘Most people just want to be heard,’ she says. ‘They just want to know you’re listening and you care, and that you’re going to try and fix it.’”
Squidoo Backs Down On ‘Brand Campaign’ As Many Are ‘Not so Happy’ About It
TechCrunch – September 25, 2009
“This is a big step back from yesterday where he left a comment on an excellent blog post by Lisa Barone, who criticized the product as being ‘brandjacking’, by saying: I’m not sure it’s brandjacking any more than a Google search or a Twitter search is brandjacking. I guess the difference is that we’re making it really easy for the brand to show up next to the stream of comments.”
Is Seth Godin Protecting Your Brand or Just ‘Brandjacking’ It?
AdAge – September 24, 2009
“And if brands are monitoring or participating in social media, why would they want to pay Seth Godin to take part? In a blog post, online-marketing consultant Lisa Barone called it a form of “brandjacking” ‘because they’re trying to extort 5k a year from you for a free-listening station you could very easily create all by yourself.’”
A Guide to Protecting Your Online Identity
Mashable – April 21, 2009
“Lisa Barone, co-founder and chief branding officer of the SEO company Outspoken Media Inc., uses the Twitter handle LisaBarone. She said in an e-mail interview that someone registered _LisaBarone, Lisa_Barone and LisaBarone_ and then used them to try to shill an ebook. She said that when it was first happening, her company did an interview with Jeremy Schoemaker, who offered helpful advice on handling such situations.”
A Makeover for Your Google Results
The Wall Street Journal – February 5th, 2009
“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”
