Press Coverage
Experts Weigh Pros and Cons of Social Media
PBS – August 16, 2010
“‘Social media isn’t a fad; it’s changed the way people share and consume content. The web has allowed people to create their own online neighborhoods and elect leaders to speak for them. That’s something journalists are going to have to really take into consideration. It’s a new audience.’ [says] Lisa Barone, Chief Branding Officer of Outspoken Media”
5 Reasons Interns Beat Bosses at Social Media
CBS Interactive Business Network – August 11, 2010
“Recently, writing on The Business Insider War Room, Lisa Barone of Outspoken Media, charts a middle way. She argues that while social media shouldn’t be left in the unsupervised hands of your lowest paid employees, the college students at your office are probably far better at interacting online than the higher ups.”
Playing the Online Ratings Game
MSN – July 28, 2010
Jantsch and Barone [of Outspoken Media] agree that a common mistake business owners make is failing to engage with reviewers. ‘Be vigilant about responding to negative reviews,’ Barone says. ‘You can tell a lot about a company by the way they handle customers who have had a bad experience.’”
Good Day, Bad Day
Fox News – July 16, 2010
“‘Lisa works for a company called Outspoken Media, and recently posted something on twitter regarding the Old Spice campaign with the hunky spokesman. The results – a response just for Lisa on YouTube.”
The Sweet Smell of Social Media Success – and the Funk of Failure
TechNewsWorld – July 16, 2010
“‘Lisa Barone of Outspoken Media provided one of the best deconstructions of it: Her blog post — with the killer headline “Old Spice: The Man Your Content Could Smell Like” — details just how much product awareness love and magic was bestowed on the company’s brand thanks to the campaign.”
The Case for Being Honest
Inc. Magazine – June 2, 2010
“‘A visitor’s inbox is their trusted zone. And when you appear there on a regular basis, providing good content, you enable them to trust your brand and what you’re offering,’ author Lisa Barone of Outspoken Media writes.”
BP Twitter account hacked
Financial Post – May 27, 2010
“Considering BP America’s actual twitter account has less than 7 000 followers, BP might do well to take Lisa Barone’s [CBO of Outspoken Media] advice and embrace the fake account as part of the BP public relations family.”
Social networking not enough for good customer service
Miami Herald – March 2, 2010
“Lisa Barone, co-founder and chief branding officer of Outspoken Media, has been getting buzz this week from her blog post with a similar point: People need to plant branding seeds in more places than Facebook, Twitter and LinkedIn.”
Denny’s social-network plan may not be fully cooked
CNET – February 19, 2010
“In her post, “Denny’s Grand Slam Fumble,” Lisa Barone, the chief branding officer of Outspoken Media, argued that the restaurant chain’s attempts to use the ad to become more “relevant” weren’t backed up by the response.”
20 Best Marketing And Social Media Blogs By Women
Forbes – January 14, 2010
“Rae [Hoffman] is the CEO and cofounder of Outspoken Media along with Rhea Drysdale, and Lisa Barone, and these ladies don’t mess around. If you’re looking for advice in marketing, reputation management, SEO, link mapping and beyond, you’ll find a no-holds-barred approach with these exceptionally talented group. Outspoken indeed.”
Google vs. China: Free speech, finances or both?
CNN – January 13, 2010
“‘It’s a move that, in the past, has been highly criticized,’ said Rhea Drysdale, who handles search-engine issues for Internet marketing company Outspoken Media. ‘As a search marketer myself, it’s not something that we’ve really agreed with.’”
Google may increase potential for libel by including Tweets in search results
USA Today – December 14, 2009
“Google has increased its libel risk by integrating Twitter micro-blogs into its search results without fully thinking through the security implications, says search consultant Rae Hoffman, CEO of Outspoken Media. This is because Twitter, Facebook and other popular social networks allow unlimited creation of free, anonymous accounts.”
Google real-time search + Twitter = a wake-up call for brands
ZDNet – December 9, 2009
“Until today I admittedly hadn’t thought too much about Google’s real-time search and its impact on brands using Twitter. That all changed when Stuart Robertson of DesignMeme sent me a link to a blog post in which the author [Rae Hoffman of Outspoken Media] calls out potential examples of Google allegedly being used as a spam engine. “
Racist Obama image shines light on Web searching
CNN – December 2, 2009
“When negative search results arise on the Web, they recede quicker for some people than for others. Rhea Drysdale, who handles online image issues for Internet marketing company Outspoken Media, said that the offensive picture of Michelle Obama will fade quickly for a simple reason — there are so many other images of her on the Internet.”
Twitter’s Retweet Feature: Love or Hate?
Wall Street Journal – November 19, 2009
“One of the problems, writes Outspoken Media’s Lisa Barone, is that retweeted messages now appear under the original Twitterer’s name, so your followers may not recognize that it’s coming from you.”
Quarantined Conferences: Claustrophobic Technophiles or Attentive Audiences?
O’Reilly – November 11, 2009
“I would love to tell you about what I learned from Jason Calacanis and Rachel Marsden and Rae Hoffman and Andrew Keen and Jeremy Schoemaker and Joe Jaffe and Melanie Notkin and others. But I won’t. Half the philosophy of the Audience Conference was that events are ephemeral experiences that people attending can share with each other – and people not there cannot experience.”
People to Watch
Hudson Valley Magazine – November 10, 2009
“Barone is the chief branding officer of Outspoken Media, an Internet marketing start-up she founded with colleagues Rae Hoffman and Rhea Drysdale in January. The trio helps businesses maximize their online presence, teaching them how best to use social networking sites and to influence which links pop up when customers Google their name.”
In Defense of Godin, Google, and Open Systems
BusinessWeek – October 7, 2009
“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”
Three Best Ways to Improve Your Online Reputation
Wall Street Journal – October 2, 2009
“When a bad review surfaces, an apology goes a long way, says Lisa Barone, co-founder of Outspoken Media Inc., a Spring Hill, Fla., Internet marketing company. ‘Most people just want to be heard,’ she says. ‘They just want to know you’re listening and you care, and that you’re going to try and fix it.’”
Squidoo Backs Down On ‘Brand Campaign’ As Many Are ‘Not so Happy’ About It
TechCrunch – September 25, 2009
“This is a big step back from yesterday where he left a comment on an excellent blog post by Lisa Barone, who criticized the product as being ‘brandjacking’, by saying: I’m not sure it’s brandjacking any more than a Google search or a Twitter search is brandjacking. I guess the difference is that we’re making it really easy for the brand to show up next to the stream of comments.”
Is Seth Godin Protecting Your Brand or Just ‘Brandjacking’ It?
AdAge – September 24, 2009
“And if brands are monitoring or participating in social media, why would they want to pay Seth Godin to take part? In a blog post, online-marketing consultant Lisa Barone called it a form of “brandjacking” ‘because they’re trying to extort 5k a year from you for a free-listening station you could very easily create all by yourself.’”
A Guide to Protecting Your Online Identity
Mashable – April 21, 2009
“Lisa Barone, co-founder and chief branding officer of the SEO company Outspoken Media Inc., uses the Twitter handle LisaBarone. She said in an e-mail interview that someone registered _LisaBarone, Lisa_Barone and LisaBarone_ and then used them to try to shill an ebook. She said that when it was first happening, her company did an interview with Jeremy Schoemaker, who offered helpful advice on handling such situations.”
Google SearchWiki Puts Strain On Reputation Management
Online Media Daily – February 17, 2009
“Search engine optimization experts such as Internet marketing and SEO consultant Rae Hoffman [of OutspokenMedia.com] are concerned that sites such as Google’s SearchWiki, which let people leave business-related comments attached to search queries, have begun to fuel the fire.”
A Makeover for Your Google Results
The Wall Street Journal – February 5th, 2009
“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”
