Press Coverage

Outspoken Media in the media

We’re always up to something at Outspoken Media whether we’re sharing industry insights, company growth, or celebrating new achievements. Take a moment to read through some of our history and the evolution of search, social and digital marketing covered by the media over the years. Interested in speaking with someone on the team for a story? Contact Rhea Drysdale to set something up at rhea [at] outspokenmedia [dot] com.

Times Union

April 20, 2015

How to market your business the RIGHT way on the Internet

Make it look good on mobile: Google recently changed its algorithms to give mobile presence more weight when determining how sites rank in the search results. That means your website not only has to look good on a mobile device, but it has to function well on that platform, says Rhea Drysdale, CEO of Outspoken Media in Troy. People want a different experience if they’re viewing it on mobile device. “If you’re a local restaurant, if [the customer’s] on a desktop they might want to see the menu,” she says. “On the phone, they want your phone number and address because they’re about to arrive or want to make a reservation.”

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Albany Business Review

March 9, 2015

Outspoken Media expanding beyond internet search marketing

Outspoken Media has built a business on helping clients improve visibility online. Now, the communications firm in Troy is broadening its services beyond internet search marketing as clients look to not only increase visibility online, but also to connect with specific audiences and increase visibility with more specific end goals.

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Times Union

September 3, 2014

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

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April 3, 2014

Link Building Strategies and Tips for 2014

Is link building dead?

The question was top-of-mind at the recent Search Marketing Expo West (SMX) in San Jose, Calif. Links were a hot topic at the conference, thanks in no small part to the numerous changes Google made to its search engine algorithm during the past three years -- changes that raised the questions of what still works in SEO practices and what can get you into trouble. "Link building is where we see people getting hurt the most" from Google penalties, said Rhea Drysdale, CEO of online reputation branding firm Outspoken Media.

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CNN Money

October 31, 2013

Which social network is best for your business?

"Take pictures of what makes your business unique, whether it's an office perk (like the organic fruit we receive from The Fruit Guys), a conference you're attending, or pictures of your team and/or products and customers," said Rhea Drysdale, CEO of Outspoken Media.

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All Over Albany

October 24, 2013

Work Week: Capital Region entrepreneurs on what they wish they'd known at the start

"I'd tell myself to have more confidence and to trust my gut. I'd also tell myself to find a business consultant/mentor outside of the company who could guide my understanding of business fundamentals, legal concerns, accounting/cash flow, partnerships, and management experience (of people and projects). Lastly, I'd tell myself to not try to do everything at once. By breaking tasks into simpler quarterly goals and focusing on what's important, not urgent, I can accomplish far more than running around without my head."

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Capital Magazine

Sept/Oct 2013 Issue

The New Wave: The Capital Region's Talented Young Entrepreneurs and Business Leaders

And if you're going to be outspoken, then Rhea Drysdale suggests you be outspoken with her company. As a Capital Region young professional who has had a considerable amount of success with Outspoken Media, a boutique marketing consulting firm that specializes in fitting clients with customized integrated strategies to amplify their voice on the Internet, she is passionate about growing brands.

"We're very transparent about we do," she says. "Everything that we do is a custom approach, and in our industry that's rare."

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Albany Business Review

March 6, 2013

Introducing Albany's 40 Under 40, class of 2013

…For the uninitiated, the program honors 40 young business leaders. As the name suggests, they're all under age 40.

The class of 2013 is the latest group of young, ambitious professionals to be honored in a Capital Region tradition that dates back 14 years. A Business Review advisory board picked the latest 40 from more than 500 nominations.

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The Business Journals

September 21, 2012

People on the Move: Sean Stahlman

"Stahlman oversees client services and provides strategic direction on client strategies. His primary objectives include developing, executing and reporting on SEO strategies for competitive verticals including retail, automotive, finance, insurance, health care and travel. Stahlman has 11 years' experience with SEO (search engine optimization) and was previously with Razorfish in New York City."

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PC Mag

April 4, 2012

Google, You Autocomplete Me

"To know how to get out of something, it helps to know how you got into it in the first place. Rhea Drysdale, CEO of SEO firm Outspoken Media, outlined what goes into an Autocomplete result in a blog post. Drysdale guesses the ingredients in the secret formula are: search volume, personalization, short-term popularity, misspellings and variations, automated results, and a filter for things like hate speech."

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August 31, 2011

Email Newsletters: Best Practices for Small Businesses

According to Lisa Barone, co-founder and chief branding officer of Outspoken Media, Inc., the only acceptable time to add people to an email list is after they have confirmed through a double opt-in. Any other means of populating an email address book is invasive and unethical, such as using an email address after a customer has registered for your site or entered a contest. Barone warns that it's even bad practice to add peers or colleagues to an email list after they gave you a business card, for instance.

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Small Business Computing

June 7, 2011

Top 10 Small Business SEO Tips for Link Building

One way to get a backlink to your small business website is to create original, worthwhile content that contains an anchor text or other link to your site, and to offer that content to another site. For example, [Outspoken Media CEO Rhea Drysdale] suggested, offer to write a guest post on a blog relevant to your industry and add a backlink to your site in the post.

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April 13, 2011

Top 100 Social Media, Internet Marketing & SEO Blogs – 2011

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March 30, 2011

Reputation Management and Your Online Persona

[Outspoken Media CEO Rhea Drysdale] answers a few questions about how to keep your personal branding managed. Proper responses and analysis are key in keeping your online persona where you want it.

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November 5, 2010

Discussion: Bettering the Reputation of the SEO Industry

…industry heavyweights like Lisa Barone from Outspoken Media have chimed in with some well thought-out feedback as to things we SEOs can do to improve the perception of our industry. Others, though, think it's a waste of time and effort to worry about educating the masses when plenty of SEOs are doing quite well for themselves.

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AMEX Open Forum

November 5, 2010

How to Use Social Media To Build Your Brand

"Lisa Barone, co-founder and chief branding officer at Internet marketing agency Outspoken Media, [explains] "Brands that have the best success use social media to form relationships with people. It's about helping people by answering their questions or jumping into a conversation. Once they know you, they'll subscribe to your blog or newsletter. Once they make that step, it's a lot easier to market to them — and they're a lot more open to being marketed to."

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Inc. Magazine

June 2, 2010

The Case for Being Honest

"‘A visitor's inbox is their trusted zone. And when you appear there on a regular basis, providing good content, you enable them to trust your brand and what you're offering,' author Lisa Barone of Outspoken Media writes."

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January 14, 2010

20 Best Marketing And Social Media Blogs By Women

"Rae [Hoffman] is the CEO and cofounder of Outspoken Media along with Rhea Drysdale, and Lisa Barone, and these ladies don't mess around. If you're looking for advice in marketing, reputation management, SEO, link mapping and beyond, you'll find a no-holds-barred approach with these exceptionally talented group. Outspoken indeed."

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January 13, 2010

Google vs. China: Free speech, finances or both?

"It's a move that, in the past, has been highly criticized," said Rhea Drysdale, who handles search-engine issues for Internet marketing company Outspoken Media. "As a search marketer myself, it's not something that we've really agreed with."

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December 2, 2009

Racist Obama image shines light on Web searching

"When negative search results arise on the Web, they recede quicker for some people than for others. Rhea Drysdale, who handles online image issues for Internet marketing company Outspoken Media, said that the offensive picture of Michelle Obama will fade quickly for a simple reason — there are so many other images of her on the Internet."

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October 7, 2009

In Defense of Godin, Google, and Open Systems

"Faster than you can say "brandjacking," bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it "hostage taking." TechCrunch said Godin was forcing brands to "unlock" their pages for a price."

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The Wall Street Journal

February 5th, 2009

A Makeover for Your Google Results

"Next, I contacted Rhea Drysdale, a search-engine-optimization expert at Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher's site. These interlinkages are key to understanding Google's page-ranking system."

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