“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about brands without their permission? Lisa Barone of Outspoken Media called it “hostage taking.” TechCrunch said Godin was forcing brands to “unlock” their pages for a price.”
In Defense of Godin, Google, and Open Systems
“Faster than you can say “brandjacking,” bloggers, usually in love with the kind Mr. Godin, cried foul. Posting discussions about…
About the Author
Zane DeFazio
Zane DeFazio
Internet Marketing Conferences
Ask the Linkbuilders
on Oct 6 by Lisa Barone
One Q&A session down, one more to go. And this one is all about links. Which is basically like saying…
Internet Marketing Conferences
Real Time Search & The Major Search Engines
on Mar 2 by Lisa Barone
We’re back in action here in Santa Clara! It’s time to talk about real-time search and how the engines are…
Branding
Should For-Pay Blogging Require a Morality Clause?
on Jul 13 by Lisa Barone
The New York Times is talking about sponsored blog posts. Business Week wants to debate the pros and cons of…