Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search…

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

SEO
SEO

SEO Advice: Learn to Walk Before You Run

on Oct 24 by Lisa Barone

It’s a magical time of year! In a few days, Rhea and Michelle will head down to NYC for SearchLove…

Online Marketing
Online Marketing

Avoid The Debilitating Dangers of ‘iPad Brain’

on Mar 3 by Lisa Barone

Yesterday, super geeks everywhere were introduced to the iPad 2, a next generation device said to be 33 percent slimmer,…

Social Media
Social Media

Buying Facebook Fans is a Horrible Idea

on Jul 28 by Lisa Barone

It always starts the same way. My inbox chirps and I have a new message from someone inquiring about social…

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