Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search…

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Online Marketing
Online Marketing

Build Brand Buzz Through Contest Marketing

on Jun 17 by Lisa Barone

Contests are sexy. They give us something we all want. Brand buzz. Whether we admit it to ourselves or not,…

Internet Marketing Conferences
Internet Marketing Conferences

Discussion: Will Retargeting & Remarketing Become Too Creepy

on Sep 14 by Lisa Barone

Hey, hey! We’re back from lunch and I have a brand new, functional MIFI. Whose cooler than ME right now?…

Online Marketing
Online Marketing

There Are No More Original Ideas. Now What?

on Feb 24 by Lisa Barone

Yesterday at Copyblogger I posted The Jersey Shore Guide to Irresistible Personal Branding. It was a somewhat quirky piece about…

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