Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Online Marketing
Online Marketing

Competing On The Web & In Business

on Jun 4 by Lisa Barone

There are many things that make me a crappy entrepreneur. Just naming a few: I second guess myself, I spend…

Internet Marketing Conferences
Internet Marketing Conferences

Discussion: Will Retargeting & Remarketing Become Too Creepy

on Sep 14 by Lisa Barone

Hey, hey! We’re back from lunch and I have a brand new, functional MIFI. Whose cooler than ME right now?…

Internet Marketing Conferences
Internet Marketing Conferences

Amazing PPC Tactics

on Jun 3 by Lisa Barone

Back from a most yummy lunch and it’s time to talk about some amazing PPC tactics.  This session is power-packed…

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