Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Branding
Branding

Dear Brands, Be Edgy Without Being an Idiot

on Oct 12 by Lisa Barone

Well, hello there. You look a little parched, like you could use some refreshment perhaps? How about a Dr. Pepper…

Content Strategy
Content Strategy

Why Outspoken Blogs & You Maybe Should

on Sep 18 by Lisa Barone

Blogging has become a favorite marketing strategy for many over the past few years. It’s given companies a voice, it…

Announcements
Announcements

Birth Announcement

on Feb 10 by Lisa Barone

Rae Hoffman, Rhea Drysdale and Lisa Barone joyfully welcome the birth of the Outspoken Media blog. Their bundle of joy…

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