One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

On the Cover: Rhea Drysdale at Outspoken Media

Announcements
The Top Outspoken Media Moments of 2009
on Dec 30 by Lisa Barone
Okay, folks, it’s the end of the year and we’re ready to have a little fun and maybe some belly…

Social Media
How To Avoid Accidental Tweets & Disasters
on Apr 1 by Lisa Barone
Working in social media is great… most of the time. The times when you’re not juggling multiple social accounts and…

Reputation Management
How Companies Should Respond To Negative Reviews
on Apr 13 by Lisa Barone
Something kind of scary happened last week. Yelp announced that they’ll soon let businesses respond to the critiques and the…