Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Social Media
Social Media

Tim Ferriss & A New Era Of Astro-turfing?

on Jan 10 by Lisa Barone

I try to avoid social media on the weekends, both for my own sanity and the sanity of those around…

Branding
Branding

Lies Writers Tell To Cripple Your SEO Copywriting

on Jan 27 by Lisa Barone

Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is…

SEO
SEO

Clients: Ask the Wrong Questions, They Do

on Feb 15 by Michael Cottam

Sometimes we care about the wrong things, especially when it comes to an SEO audit, or link building. We’ve trusted…

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