Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Internet Marketing Conferences
Internet Marketing Conferences

Opening Keynote with David Meerman Scott

on Mar 23 by Lisa Barone

Hey party people! I hope you’ve had your coffee (I HAVE! CAN YOU TELL?) because we’re here in New York…

Social Media
Social Media

Behind Audi’s Super Bowl 2013 Blackout Tweet: Interview with Andy White

on Feb 5 by Rhea Drysdale

This past Sunday, the Super Bowl aired and, as marketers, we were glued to our TVs to see who would…

Announcements
Announcements

SEMMYS Finalists Announced, Honor Content

on Jan 25 by Lisa Barone

It’s dark and storming in Troy, NY, which naturally means I woke up entirely too grumpy for my own good.…

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