Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Internet Marketing Conferences
Internet Marketing Conferences

Pubcon 2012 Las Vegas Coverage: Day Two, Morning

on Oct 17 by Pearl Higgins

Good Afternoon! The exhibit halls are open, and the sessions are in full swing again. We’ve got more great coverage…

Internet Marketing Conferences
Internet Marketing Conferences

Ask The SEOs

on Oct 6 by Lisa Barone

OMG, Guys! It’s the last session of SMX East 2010! Can you even handle it? It seems like just yesterday…

Internet Marketing Conferences
Internet Marketing Conferences

How to Measure and Report on Link Building

on Apr 2 by Michelle Lowery

Internet marketers aren’t truly happy unless they’re able to see their work represented in numbers. Come on, don’t deny it.…

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