One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

On the Cover: Rhea Drysdale at Outspoken Media
One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search…

Announcements
Moving Forward with Outspoken Media
on Apr 13 by Rhea Drysdale
Yesterday, Lisa announced her resignation from Outspoken Media and we hope you join us in wishing her the best of…

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SEO
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