Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Internet Marketing Conferences
Internet Marketing Conferences

Liveblogging, Speaking Schedule for SMX East

on Sep 21 by Lisa Barone

Two weeks from today I’ll be headed down to New York for SMX East with Rae and Rhea. Wait, actually,…

Branding
Branding

Dear Microsoft, Stop Trying To Be Funny.

on Aug 6 by Lisa Barone

Twitter is down today. (OMG WTF!) So now it’s up to you to amuse me. Let’s play a game. Ready?…

Internet Marketing Conferences
Internet Marketing Conferences

Tough Love: Link Building For The Real World

on Jun 7 by Lisa Barone

Hang in there folks! Two more sessions left to go and they’re two awesome ones.  First we’re gonna talk about…

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