Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Internet Marketing Conferences
Internet Marketing Conferences

Ask the SEOs

on Mar 10 by Lisa Barone

We’re down to the last session!  If you’re still with us, I want to say thank you. I know it’s…

Content Strategy
Content Strategy

Why Bloggers Should Put Up, Shut Up & Pay Their Tax

on Aug 24 by Lisa Barone

You’ve probably heard about it already. Last week the Philadelphia City Paper posted an article discussing the city’s Business Privilege…

SEO
SEO

Is Google Using Brands To Get to Content Producers?

on Feb 25 by Lisa Barone

Head to SEO Book. Aaron Wall has written the best post on search I’ve read in a long time. The…

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