Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

SEO
SEO

Introducing the 12 Days of SEO

on Dec 7 by Lisa Barone

Ho, ho, ho! I mean, um, Hey, hey, hey! The holidays are approaching and to help get everyone in the…

Online Marketing
Online Marketing

The Ethics of Creating & Using Personae

on Sep 21 by Sabre Sarnataro

Link building. As a search marketer, there’s no way around it. You must build links for your clients. But that…

Reputation Management
Reputation Management

Conan Makes Quintessential ORM Power Move

on Jan 13 by Lisa Barone

There are five main steps to defusing a potential online reputation management or branding nightmare. They more or less go…

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