Times Union

On the Cover: Rhea Drysdale at Outspoken Media

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search…

One of the big challenges in this industry, as you can imagine, is the constant updates to technology and search algorithms — that secret code that dictates where your website lands in searches. The key to maintaining, Drysdale says, is to stay informed but also invest in a smart strategy. “A lot of companies flirt with that high-risk approach [of trying to game the algorithms], but we’re not that company,” she says. “We’re a conservative, long-term investment. A lot of people make SEO sound like hackers, but we’re much more financial advisers.”

Branding
Branding

Crafting a Memorable Brand Story

on Oct 10 by Lisa Barone

To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not…

Reputation Management
Reputation Management

Avoid an ORM Disaster By Controlling Online Responses

on Mar 14 by Lisa Barone

I love the Internet. As a user I love being able to meet people I wouldn’t have otherwise been connected…

Social Media
Social Media

When Search & Social Act Like Children, Users Lose

on Jan 12 by Lisa Barone

Well, it’s official. Google’s succinctly-named Search Plus Your World is live. And right on schedule we have our first real…

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