Business Insider

More Consumers Are Getting Tweet Revenge On Companies That Deserve It

Competitors also can misuse complaint sites to damage a rival’s reputation: “We have seen some instances where competitors are attacking…

Competitors also can misuse complaint sites to damage a rival’s reputation: “We have seen some instances where competitors are attacking each other with fake reviews,” says Rhea Drysdale, co-founder of Outspoken Media, which offers online marketing and reputation management services. Indeed, one guy offered services on a freelance job site to “write up to three negative reviews for you with three different profiles against your competition for $10.”

Branding
Branding

Common Sense, For When Your Brand Won’t Save You

on Oct 29 by Lisa Barone

Brands have always walked around with a sense of entitlement. Whether we’re talking about a celebrity, a company responsible for…

SEO
SEO

Back to Basics: Defining Your SEO Strategy

on Jun 22 by Rhea Drysdale

Hey-oh! Rhea here and guess what? I’m supposed to leave for vacation in about six hours. I know I’m a…

Content Strategy
Content Strategy

Why Blog Titles Are Like Your In-laws

on Oct 1 by Lisa Barone

Blog titles are like in-laws – you have to act like you give a shit. Even if you don’t. There’s…

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