More Consumers Are Getting Tweet Revenge On Companies That Deserve It

Competitors also can misuse complaint sites to damage a rival’s reputation: “We have seen some instances where competitors are attacking each other with fake reviews,” says Rhea Drysdale, co-founder of Outspoken Media, which offers online marketing and reputation management services. Indeed, one guy offered services on a freelance job site to “write up to three negative reviews for you with three different profiles against your competition for $10.”