“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking my online presences to each other — that is, my Twitter page would link to my LinkedIn page, which would link to my biography on my book-publisher’s site. These interlinkages are key to understanding Google’s page-ranking system.”

A Makeover for Your Google Results
“Next, I contacted Rhea Drysdale, a search-engine-optimization expert at OutspokenMedia.com. Ms. Drysdale explained that I needed to focus on linking…

Online Marketing
Why Maya Angelou Is A Groupon Marketing Master
on Mar 15 by Lisa Barone
We all like getting a good deal. It’s exhilarating. That feeling that you’re somehow beating the system by getting something…

Branding
ShoeMoney: Why, When & How to Protect Your Brand Online
on Feb 25 by Lisa Barone
Rule: People are asshats. Rhea (lovingly) gives me shit for all the attention I give Twitter. And while I get…

Internet Marketing Conferences
SMX West Liveblogging Schedule
on Feb 10 by Lisa Barone
Hey, folks. Starting today we’ll be giving you full liveblogging coverage from SMX West here in Santa Clara. Through keynotes,…