Introducing the NEW Outspoken Media Brand

New Outspoken Media logoThe cobbler’s children have new shoes!

Today, we finally have a new brand and site to match, and soon we will have a new office. Each milestone was critical in demonstrating publicly and internally the hard work we’ve put into this business. We hope you like it, let us know in the comments below! Even better, if you love the new brand, give us a like, follow or plus, so we can keep in touch. We still have a lot of content work to do and a big part of that will be free resources and future phases of development.

Getting Here

Sometimes the hardest part of being a business owner is never prioritizing the business over your clients. I think this is ten times more difficult when the business owner has a background in servicing those clients, because you want to do the work more than you want to talk about, or market it.

Let’s break away from hyperbole–I’m talking about Outspoken Media and me. Unfortunately, we’re in the business of marketing, so to not do a good job in the area we specialize in, because the business is too busy marketing others, is hypocritical. It can also be demoralizing to a team and business that have grown well beyond the early stages of the company. I asked for advice recently on team development and one individual I respect immensely said I should treat my team like a significant other (they need to be loved and feel special). They need to have pride in the relationship they’re in, and sometimes our marketing isn’t even for new business–it’s to show our amazing team the attention they deserve, and that they’re a critical part of something great.

I couldn’t agree more, I’d just never thought about team in this way before. It changed me and I wanted to give the team something new and shiny. Something that gives them pride when they tell their friends they work with Outspoken Media. I’m fairly certain they already feel that way, but I wanted the people they meet to go–“wow, Outspoken Media is awesome, that’s so cool that you work there!” Who doesn’t want to feel like that? And, selfishly, I wanted to practice what I preach, and be accountable to our brand. I’ve made a lot of excuses over the years as to why we didn’t have a new look, but it was time to get the job done.

The first two years of the business, it was easy to make excuses–we had to throw our brand together a week before the Wall Street Journal “outed” us. (Yep, that happened.) So we hit the ground running, there was no looking back. Two years later we had a significant change in leadership, a year later we went through the same all over again. There were always preoccupations that distracted me from giving the company what it needed, because I was focused on survival and major personal growth as a new business owner and CEO. It’s been four years now and I’m happy to say that through all of the changes, the company stayed profitable, discovered our values, and took care of our clients.

Now it’s time to balance the two–great services with a great brand.

Development of the New Brand

Deciding to rework the brand was easy, actually doing so was another story. This story starts back in 2011 when we contracted the services of a freelance designer to make a new logo. Truth be told, we found someone with very little experience, but loved the price.

  • Lesson one: you get what you pay for. We quickly realized that discount shopping for our brand was getting us nowhere fast.
  • Lesson two: you have to love the designer’s other work. Every designer has a unique style, if you don’t love what they’ve done in the past, why are you going to work with them on your brand? Find what attracts you, and go with that.

One fateful day we stumbled upon a local risograph printing business who we felt would be the perfect fit for our new brand. We convinced them to do an exchange of services and we loved the logo they created for us, as well as the colors. The only problem was the dated use of the RSS icon. We showed a handful of you the design and there were mixed opinions. So, I sat with the logo for a long time. Almost a year to be exact. We actually used the logo on the doors of the current office, and painted the office walls the vibrant purple and orange. We were living with a split personality between our current black/blue megaphone:

old outspoken media logo

And the new logo:


I knew we needed a logo that would feel timeless, so as much as we loved our new one, I waited. Then, at a local Build Guild meet up, I ran into Seth Louey and his straight-forward approach was the perfect fit for our outspoken brand. Seth had just completed the branding for Mad Glory, an online gaming communities service provider, and we loved the thought process behind it. The next week, Seth had a version of the following to show us:


Soon he sent us the colors:


And then, the collateral:


Building It

Things were moving and coming together naturally! It was time for the website design. That was a tad more difficult, after all, we’re SEOs who know our way around a site, and have strong opinions. Likewise, a designer wants to maintain the integrity of their design, and a developer wants to make it work! This is a natural point of friction due to the function of each job, and this can often go horribly wrong. We were fortunate that we partnered with two incredible guys who already had a working relationship together.

Meet the guys:


Seth Louey

Mubashar “Mubs” Iqbal

seth-louey mubashar-iqbal


I already mentioned Seth, but Mubs is a genius when it comes to development, because he likes to build things like Statamic on the side and is a fixture in Tech Valley’s development scene.

Seth got us the comps, and Mubs went to work on a custom WordPress build. We’ve always been known for the Thesis framework Outspoken Media was originally built on, and it served us well, but we decided on a custom theme and Mubs delivered with some fantastic backend work that will make future maintenance a breeze for the whole team. It isn’t realistic that I continue to maintain the site with the help of contractors, especially as the company grows.

We decided not to add too much “new” content to the site, yet. We wanted to release the new brand and theme and see how the search engines responded first–we are SEOs! In the coming weeks, we’ll be fleshing out the service pages, the blog categories, the new resources section, and much more (can you say “responsive design”?). So, stay tuned. We’ve just begun, and we can’t thank you enough for your continued support and feedback!

Moving In

In addition to the brand changes, we’ve got a new office in the works as well. We move in two weeks to 415 River Street in downtown Troy, just a few blocks from the current office. Given the changes the company has been through, it was time for a new start. The location will better serve the needs of our team, the brand, and our focus moving forward with a long-term commitment to our clients and the community. For our local friends and partners, we hope you’ll join us for the opening! Details soon.

In the meantime, here are some shots of the office in development:


AFTER (in development):

You can view more pics from the process here.

Giving birth to the new brand has been an adventure that we’re all proud of, and a massive personal achievement on my end. It’s more than a facelift, it represents everything I’ve worked hard to maintain and build. It’s also indicative of the new team and how excited I am to give them what they need to be successful and happy.

Thank you to everyone who helped us get here especially those involved in the process!

There’s just one more adventure ahead for me, and it’s a game changer:


This will be our first, and I’m fortunate to have an incredible husband, family, friends, team, and clients who make balancing work and home far less complicated than I ever imagined it would be. I’m excited to be both a mom, and a business owner who still makes positive ripples in our industry. I want to be a role model to this little person, and show him or her that you can be true to yourself, work hard, and love your family above all else. I hope that one day he or she reads this and feels like I did a good job.

Thank you again for the support, it makes all of the hard work and years it took to get here worthwhile! More to come…

About the Author
Rhea Drysdale
Rhea Drysdale is the Chief Executive Officer of Outspoken Media. When she isn't fighting for the SEO industry, she's She-Ra on Twitter. Connect with Rhea on Google+.

Your Comments

  • Amanda King

    I’m so excited! And I just can’t hide it! (PS, did not realize how racy that video was…)

    • Rhea Drysdale

      LOL. Yay! I love it when you guys get excited and it wouldn’t be Outspoken without a little racy… ;)

  • Angelos

    Congrats! On everything!

    I like the design. Simple and clean.

    • Rhea Drysdale

      Thanks Angelos! We have more to come, but so happy with the new face. Seth and Mubs did an amazing job, especially putting up with me. ;)

  • Zeph Snapp

    What an amazing time for this to happen. Best wishes to both you and your husband. Enjoy the ride!

    • Rhea Drysdale

      Thank you! Many births and all kind of awesome. :)

  • Le Juge

    Hey Guys!

    Well what more to say than CONGRATULATIONS! for everything. I Liked the old blue logo… but hey new one is AWESOME!

    Really happy to see that everything is going well in Troy professionally and personally!

    • Rhea Drysdale

      Glad we could convert a fan of the old logo to the new. That was the goal! Thank you, especially for the Troy mention. We love bringing awareness to our little neck of the woods.

  • Rand Fishkin

    Rhea – loved this transparent display of how you guys designed your branding/logo/office. Thank you for documenting and sharing with the world!

    And congrats on the new, Tiny Outspokener :-)

    • Rhea Drysdale

      Thanks Rand, means a lot. Your support has been huge, especially as a role model for transparency. :)

  • Michael Cottam

    Congratulations on the new brand, the new office, and the new addition to the family!

    • Rhea Drysdale

      Thanks Michael! So much. We just do it all at one time. :D

  • Cassie Allinger

    Beautiful story and beautiful rebranding! Great job and congratulations!

    • Rhea Drysdale

      Thank you Cassie!

  • Matt McGee

    All the business stuff is super cool, but my CONGRATS are for that “one more thing” you dropped at the end, Rhea — fantastic news! You’ll be a great mom. Super happy for you and the team professionally, and even more for you personally!

    • Rhea Drysdale

      Thanks Matt, I figured I’d sneak the news there, especially since we branded it. haha, we’re such marketers. Team is stoked about the changes and they’re also amazing with me right now, couldn’t ask for a better group.

  • Dawn Wentzell

    Oh my goodness Rhea, that is such exciting news! Congrats on the little one!

    Love the new look of the OSM site. The new logo is fantastic and really suits the brand. Love it, love it, love it.

    • Rhea Drysdale

      Thanks Dawn, means a lot coming from an OSM vet. We’re proud of the past, but the future is bright–bright magenta in fact (a tad more “outspoken”). Also, thank you for the personal congrats, we’re both really happy and hoping for a healthy pregnancy.

  • Matt Varney


    Did you put the pregnant thing way at the bottom as a test to see who would read the whole post?


    • Rhea Drysdale

      Matt–of course! ;)

  • Barry Schwartz

    So happy for you!

    • Rhea Drysdale

      Thanks Barry! We’re very happy, too.

  • Ross Hudgens

    Congrats Rhea! And good decision to continue to evolve the brand, I definitely like the end version over the middle. Never settle for something so important.

    • Rhea Drysdale

      Thanks Ross! Wise words. Fight for what you need. :)

  • Bobby Kircher

    Congratulations, Rhea!!

    • Rhea Drysdale

      Thanks Bobby! Are you at Pubcon? Miss ya!

  • Joey

    Congratulations Two Times Over !! !! !!

    • Rhea Drysdale

      Ha, thank you! Love seeing an old skool FG friend on here. ;)

  • Amanda

    Love it! Love you. And am immensely proud of you, too boot. You’re gonna rock this. I just know it.

    • Rhea Drysdale

      Thanks Amanda! You’ve been an amazing help already, you are the coolest momma. :)

  • Chuck Reynolds

    Grats Rhea! all around… *claps* :)

    • Rhea Drysdale

      Thanks Chuck! :)

  • Thomas Schmitz

    Congratulations^3b! Brand, Building, and Baby. It’s been amazing to watch your adventurous, inspirational journey since you moved to Troy. Wicked cool stuff for you and your team.

    • Rhea Drysdale

      hahaha, a new post title. Way more catchy! Thanks for the support, the eyes on us and stay tuned. So much more to come. :)

  • Tom Harari

    Congratulations Rhea on the brand, re-design, and especially the last part! Wishing you much success and happiness :)

    • Rhea Drysdale

      Thank you Tom, big stuff! :)

  • Jason Mun

    Congrats Rhea!

    Love the transparency of the process of rebranding. All the best with the pregnancy.

    Open plan office with red walls FTW!

    • Rhea Drysdale

      Thank you! We’re so happy w/the look of the new office. It’ll be open, bright, functional and fun. Perfect setting to get some great work done and feel good doing so.

  • Colleen Hofmann

    Lots of big news! Congrats to you and your team. I look forward to following your new brand and new successes.

    • Rhea Drysdale

      Thank you Colleen, appreciate it.

  • Michael King

    I love Rhea, the new branding, this post, the OSM team. Big congrats on all these awesome things!

    • Rhea Drysdale

      I love how you phrased that and you, too. :) Thanks Mike!

  • Matthew Egan

    Ginger babies! I’m so happy for you, that’s a whole lot of good news!

    Love the new branding, congratulations across the board!

    • Rhea Drysdale

      Thank you! Glad we could bring it. :)

  • Brian Corrigan

    Congrats Rhea. So happy for you guys!! :)

    • Rhea Drysdale

      Thanks Brian! Also, thank you for letting me pester your dudes… didn’t even realize you’d scooped them up at first. You’ve got a powerhouse team over there. Go Mad Glory!

  • Dana DiTomaso

    Huge congratulations to you and the whole Outspoken team! Brand looks great, site looks great, so excited to see what’s next!

    • Rhea Drysdale

      Thank you Dana! It’s big stuff and difficult to take on at the same time as running the business–as you know. Next conference, we have to get together again. Lots to celebrate on both ends. :)

  • Jenny Halasz

    Rhea, you know I’ve been a fan of Outspoken for a long time, and it is so great to see your success. Thanks for the outspoken way you’ve illustrated your process. And many, many congrats on your newest project! Being a mom will fulfill you in ways you never realized you weren’t. You continue to be a role model of a successful woman business owner to me, and I’m excited that you’ll also soon join the successful mom business owners club too. :)

    • Rhea Drysdale

      Thanks Jenny, glad the message came through loud and clear. And, I love hearing about the mom club and am excited to join.

  • Rich Voller

    Congratulations Rhea, #1 for your upcoming family :) and #2 for your rebranding. Your whole new brand is looking great and the new offices look like they will be amazing!

    Best of luck!

    • Rhea Drysdale

      Thank you Rich on both fronts. We’re really excited to get into the new space and will post pics once it’s done. :)

  • Slavik Volinsky

    Rhea, congratulations on the upcoming addition, great news! :)
    And the new branding looks amazing, Seth did a nice job!

  • Eran

    Hi, I love the media style brand logo/icon. Very stylish.

  • Leo Dirr

    Smart post (and quite beefy) by a smart CEO, who has matured and grown tremendously in the last three years or so. Bravo.

    Onward and upward, my friends. Onward and upward!

  • Madhukar S V

    Good transition , have been following outspoken blog for quite a while .

    Good Luck !!

  • Sandip Mukherjee @Seoursite

    Hi Rhea,

    Congratulations for your new adventures and of course to be a first time mom. The SEO agencies like yours has created good value in the SEO industry.



  • Jill Tooley

    I’m a little bit late to the party here, but I just wanted to tell you how much I like your new look! The logo is simple and easily identifiable (and there’s something about the pinkish color that makes me happy). The guys did a great job with everything!

    Also, congratulations to you on your news, Rhea. How exciting! :)

    • Rhea Drysdale

      Thank you Jill, appreciate the feedback, especially love that it makes you happy! This makes us happy. :)