OSM Monthly Link Find – February 2012


Howdy ho, Neighbors! I know, I know, it’s not technically the end of the month yet. We’re bringing you our monthly picks a few days early due to the end-of-month conference rush. Speaking of, if you happen to be in Portland, Oregon today, go check out the SearchFest event taking place at The Governor Hotel. Rhea’s there speaking about Universal Search alongside some of our favorite people in the industry. And don’t forget, all next week we’ll be bringing you liveblogging coverage from SMX West taking place in San Jose. It’s going to be epic. It’s always epic.

But that’s next week. Today the Outspoken Media staff is sharing with you their favorite link finds of the month. We’ll go first and then maybe you’ll be so kind as to share your own favorites with us in the comment. And yes, you can pimp yourself. We don’t care who the content’s from, just that it’s awesome.

Rhea’s Top Link: The Time For Content Marketing Is Now

While speaking at Distilled’s SearchLove New York conference back in October, I got to see Tom Critchlow discuss the need for a Chief Content Officer. That really struck a chord with the whole Outspoken Media team. We’ve always valued content, but we didn’t have a name for it. To Tom’s point, the SEO and the content marketing industries rarely speak. The truth is, we’re a content marketing agency who uses this content to strategically produce backlinks, engagement or to build a positive brand. Sure, we do other SEO-y things, too, but at the core, we love and build content. His presentation and subsequent article, with GREAT links (read all of them), gave me a lot to think about and I hope it sparks the same in you. This is the future of online marketing. Are you a publisher?

Danika’s Top Link: 5 C’s of Building an Awesome Community

I’m not going to lie. I love Jason Sadler. Not only do I think his company, IWearYourShirt.com, is a great idea, but it’s apparent that the guy knows a thing or two about building a community. His article for the Young Entrepreneur Council ties in 5 elements to keep in mind when building your community, both on- and offline.

Emily’s Top Link: Early Success Stories: Timeline Apps and Open Graph

Some popular websites are seeing major traffic from a new wave of Facebook timeline apps that focus on share-ability. Saw a recipe you’d like to cook tonight? Share it on your timeline with all your friends. Saw some cute shoes you want to buy? Share those too. Is there ever such a thing as sharing too much? Apparently these app users don’t think so.

Michelle’s Top Link: How ‘Grammar Girl’ Turned A Single Hobby Podcast Into A Growing Media Network

I have to admit to a little bias in choosing this article because Mignon Fogarty is my grammar hero. But the writer also used the term “SEO utopia,” so I couldn’t pass it up! I agree spelling and grammar are still important, despite some arguments that the rules should be tossed aside to accommodate txtspk (it hurts me to type that) and the immediacy of the Internet. And I believe good grammar and SEO copywriting go hand in hand. But this is also a great article because it shows you can be successful if you follow your passion, even when that passion seems as mundane or nerdy as using proper grammar. Go Grammar Girl!

Joe’s Top Link: The New SEO Process

When you’re dealing with someone new to SEO, one of the first things they mention is finding keywords and adding them to the site/content. This is especially true when being introduced to potential new clients. For the sake of SEO success, it is vital to convey the various processes that have evolved with SEO. SEO practices and processes have changed and become more reliant on the many facets outlined here by Mike King. For the sake of your campaign’s success, read every word and evolve with SEO.

Lisa’s Top Link: Monitor Which Social Networks Your Visitors Are Logged Into With Google Analytics

This was pretty much impossible for me this month. I had three ALL-STAR links that I really wanted to include. In the end I went with Tom Anthony’s post about how to decipher what social networks your visitors are logged into. This type of data is crucial when trying to decide what networks are worth your time, how much of your audience spends time where, what social buttons to display on your site, etc. The more data-driven decision you can build into your marketing campaigns, the better.

Okay, now it’s your turn. What was YOUR top link find of the month?

Your Comments

  • Scott

    I’m with Lisa on the social media logins (though Rhea’s is a close second).

    Great collection of info!

  • Tom

    Thanks for the link Lisa! My post seems to have struck a chord, pretty excited about the impact it’s having on the way the industry percieves content marketing as well as the impact it’s having within Distilled.

  • Lannon

    Thanks Joe for the link to that awesome article by Michael King. Hats off to that guy, he rocks! Same goes for the rest of the links here, thanks.