Comments on: The Secret to Social Media Fatigue

By: Amie

Amie — Wed, 06 Mar 2013 11:42:23 +0000

As I sat down at my desk this afternoon to get some social media done, I felt oh so fatigued and I was not looking forward to the job ahead. So it was quite ironic for me to stumble on to this post. With lazy eyes I read through the contents and now I feel like a recharged Energizer Bunny – I am amped for the afternoons work and I am quite positive that each technique I use will make a positive difference on the end result.

Thanks for an encouraging post!

By: Cendrine Marrouat

Cendrine Marrouat — Mon, 07 Jan 2013 00:47:52 +0000

I rarely read long articles, but this one drew me in right away!

I absolutely agree with you that social media “fatigue” doesn’t exist and that fear is what leads the way.

We have become too impatient and we expect results too soon, with only a minimum of efforts. Instead, we forget the basics: building relationships, listening, and growing.

Thank you, Rhea!

By: David McCormick

David McCormick — Tue, 11 Dec 2012 16:38:27 +0000

So many great tips here Rhea. Setting realistic goals and listening more than you broadcast are my two favorites. It’s natural for most people to go into social media (or anything for that matter) with all these lofty ideas, but no real way to make them happen.

One more tip that goes a long way towards relieving fears, and something that you’ve done beautifully here, is to break things down into manageable chunks. It’s really easy to become overwhelmed, especially when going into the unknown. But if we break things down into an ordered list or some sort of stepped process we can see that it’s really not that big of a deal

By: mary

mary — Sun, 09 Dec 2012 04:24:55 +0000

This woke me up. There are a lot of things I haven’t done yet.

By: Rhea Drysdale

Rhea Drysdale — Thu, 06 Dec 2012 18:58:30 +0000

ps – just added your tips to the post! :) Thank you again.

By: Rhea Drysdale

Rhea Drysdale — Thu, 06 Dec 2012 18:54:45 +0000

Hi Rick, I love the quote and I’d never heard it before. Definitely a new favorite. Thank you for taking the time to give so much feedback and some new tips as well. I couldn’t agree more with avoid controversial subjects, celebrating victories/fun, and giving more than you get. What’s interesting is how difficult it is at times to break out of our selfish habits. Everyone WANTS to do these things, but it’s so easy to forget how to live by these.

Thank you for such great insight, really glad you took the time to read the post and share your thoughts.

By: Rick Noel

Rick Noel — Thu, 06 Dec 2012 11:40:32 +0000

Excellent post Rhea. Hopefully the length of this comment won’t result in fatigue ;-)

I find that what works best is to add value. Self- promotion on social media is like being the one at the Holiday party who talks only about themselves/their business and wonders why at the end of the night, are surrounded by empty seats.

If you add value in your interactions, over time, the business will come your way as you will be viewed as an expert in your field.

Your editor calendar suggestion is excellent. Also making sure that your social interactions reflect your business core competencies and interactions center around that is super important. Stay on point for your key messages and corporate identity and try not to stray too far, too often.

Give more than you get and not just during the holidays! Like, share, follow, fan, retweet, mention and comment on others content/profiles/blogs and become part of the conversation as opposed to presenting/broadcasting. The power and popularity of social is an outcome of its 2-way conversational nature. Exploit that.

Avoid engaging in posts on politics and religion. You won’t changes minds so why divide the market? Save these kinds of interactions for personal profile interactions out of view of your business.

Maybe most importantly, have fun and celebrate victories, those of your staff, clients and personal victories. Social is a state of mind and should not be treated the same as other channels such as email or search. I want to emphasize this with one of my favorite guiding quotes: “I’ve learned that people forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou

Thanks for sharing.