Comments on: Why I Do Business with Socially-Savvy Companies

By: Kristi

Kristi — Sun, 07 Feb 2010 23:08:58 +0000

Ahh, I love this post because I completely absolutely agree. I also have fwd’d it to at least three people already and it’s STILL in my mind three days later. I love your writing!

By: Ryan Beale

Ryan Beale — Sat, 06 Feb 2010 18:15:06 +0000

Lisa,

I love it when small business owners don’t believe people are talking about them online in social media networks. I hear that objection at least one time per day as I sell Inbound Marketing Software. The objection goes a bit further though. I usually hear, “my target audience is not looking for my product/service online” and “my target audience is not on any social media networks.”

Reality Check to Business Owners/Marketers- IT IS 2010! :)

Hilarious.

By: Stefan Petersen

Stefan Petersen — Sat, 06 Feb 2010 07:29:34 +0000

It’s amazing how aware companies have become about ‘social networking’. With the speed in which social networking has (and is) progressing, it takes a lot of effort in keeping up with it all and staying on top of the latest trends. These are the companies that you want to do business with, because they’re the ones who understand the market.

By: Chris Stocker

Chris Stocker — Fri, 05 Feb 2010 22:33:20 +0000

I think that Twitter and other social media platforms are better for small businesses than large corporations anyway. Social Media at least gives you a field to play on with companies that have multi-million dollar marketing budgets. A local family owned Italian restaurant may not be able to compete with a budget of Olive Garden and Carraba’s, but they can probably beat them on customer service, taste, and overall better experience.

By: Amanda VanLente-Hatter

Amanda VanLente-Hatter — Fri, 05 Feb 2010 21:00:05 +0000

Lisa,

I went to a local restaurant this weekend and spent $80 on dinner because of Twitter. They had a special that sounded amazing, but I hadn’t been able to get there the last time. But because I knew they were on Twitter, I asked them if they would be having it again soon. They did, and I made my husband eat appetizers during a big meal with friends specifically so we could go to this place later. And then we got there and they were out – but the waitress went back and found me enough for one meal.

They started good customer service with social media, and it got me in the door – but the fact that they carried that service throughout the meal is what will keep me going back.

By: DanielthePoet

DanielthePoet — Fri, 05 Feb 2010 17:51:19 +0000

Uh… I meant “elicit” – not “solicit”. Insomnia fail.

By: DanielthePoet

DanielthePoet — Fri, 05 Feb 2010 17:49:45 +0000

I know I’m so out of the loop. I just read the Dooce post you linked to for the first time. Wow. Awesome proof of what corporations and even smaller business could do with social media.

My initial thought about the Dooce part, however, is that she probably wouldn’t have gotten the response she got if she had, say, 1,000 followers or less. I guess that’s your point, in that companies need to take care of their influencers.

At the same time, I wonder what message that sends to the rest of their customers (the overwhelming majority) who rant and rave about their malfunctioning products and get nothing more than a “we’re sorry, you’re just not important enough to solicit any more than this reaction.”

By: Mark Macdonald

Mark Macdonald — Fri, 05 Feb 2010 17:45:48 +0000

lol, as a Canadian, I don’t have to deal with Comcast but believe me, we’ve got our own issues. We pay higher cellphone fees than anywhere else in the developed world. It’s ba-rutal.

By: Lisa Barone

Lisa Barone — Fri, 05 Feb 2010 17:37:20 +0000

Glad you found it useful! :)

By: Lisa Barone

Lisa Barone — Fri, 05 Feb 2010 17:37:03 +0000

Ha, yeah. I don’t usually spend an hour talking to CLIENTS, let alone people who are NOT clients, however, I had a feeling this guy was going to give me something I could use later. :)