Comments on: Creating Your Social Media Plan

By: BrentBillock

BrentBillock — Wed, 18 Nov 2009 21:12:50 +0000

This is a fantastic article, and I plan on borrowing from it copiously on a proposal I’m putting together. Both in the planning stages and the communicative priorities for ongoing engagement, I think you’ve absolutely nailed it.

What about that tricky in-between step when the company has finished strategizing and is just getting started on Facebook? For some B-to-B companies, running a promotion isn’t necessarily going to draw the right audience. Is it appropriate to directly contact the administrators of pages in the same industry and invite them to join in?

If so, do you have to do this individually, or are there tools available to more easily attract a few hundred targeted users?

By: Jeff Hurt

Jeff Hurt — Tue, 17 Nov 2009 15:29:40 +0000

I do agree with Chris that sometimes, you have to stick your toes in the water, learn how to swim before your chart your course for an across the ocean swim.

Strategy is so important and you need to understand why and how to create a great social media plan.

By: Chris Bonney

Chris Bonney — Tue, 17 Nov 2009 15:01:14 +0000

Lisa-
Most of your points I agree with. It’s a good article. The only challenge I pose is that by saying you’ll fail without a plan is actually setting up organizations to fail in another way: analysis paralysis. It can take months and sometimes over a year for certain organizations to run a plan through the system.

For this very reason, I’m a fond advocate of the READY/FIRE/AIM approach to social networking.

Go ahead and dive into the deep end and dog paddle around for a while. You might just naturally evolve into a world-class back stroke. Of course, you could sink to the bottom, too. But that’s kind of the point. Climb out of the pool and dive in again. A lot of major brands have failed miserably the first time they took the plunge, but many have learned from their floundering. A plan does not alleviate a learning curve.

My concern is that with the speed of technology, to ask someone to have a plan before they engage in social media is risking a vicious cycle of being dreadfully irrelevant and perpetually behind the times.

By: Derek Bullard

Derek Bullard — Tue, 03 Nov 2009 22:01:33 +0000

One of the best articles regarding social media I have read to date. It seems most businesses completely skip the ” setting your metrics ” step and therefore feel they gain nothing from their time put into social media. I love the way you put it ” If you don’t know what “success” is for you, then you’re not ready to start yet ” so true and yet always overlooked.

By: dhiraj

dhiraj — Wed, 21 Oct 2009 08:34:54 +0000

quite interesting to know about Social media plan for Company… thanks

By: Laura Rucker

Laura Rucker — Sun, 05 Jul 2009 16:06:22 +0000

Thank you for your knowledge. Very informative, especially the “Secure your brand”.

By: charles

charles — Thu, 02 Jul 2009 15:41:38 +0000

This is a great article. However, just taking the first step into social media for my company has been delayed by concerns over resource. Would it take a dedicated position to successfully manage three accounts? If the role was assigned to someone, how much time per day would it take to get results as described above? How are other companies dediated resrouces to social media?

By: Nathan Hangen

Nathan Hangen — Sat, 27 Jun 2009 01:48:49 +0000

I really like how you said you shouldn’t get in to social media unless you know what your goals are. On first read, I didn’t agree, but now that I think about it you make a great point. Time is precious for people like us, and knowing what you want helps you to forge relationships and make your time as well spent as possible.

I think setting time aside for just having fun is good, but we can’t forget about strategy either.

By: Lisa Barone

Lisa Barone — Wed, 10 Jun 2009 16:09:33 +0000

Hey Thomas, it’s the Comment Redirect plugin from Joost. :)

http://yoast.com/wordpress/comment-redirect/

By: Thomas Pedersen

Thomas Pedersen — Wed, 10 Jun 2009 15:47:36 +0000

Hello Lisa,
I noticed that you have a page that people come to when made a comment.
http://outspokenmedia.com/thanks-for-commenting/

How is that set up?