Comments on: Social Media Mythbusting For The C-Suite

By: Hugo from Zeta

Hugo from Zeta — Fri, 11 Jun 2010 02:02:21 +0000

Thanks for mention my post, Miguel.

My little bar room experience is simply further confirmation of Lisa’s assertions. The myths will likely need to continually be busted for many years to come.

By: Kenny

Kenny — Thu, 10 Jun 2010 20:23:11 +0000

I emailed this post directly to my boss.

By: Leanne

Leanne — Thu, 10 Jun 2010 19:48:03 +0000

Excellent, excellent, excellent. Thank you!

For many of our clients (b2b manufacturing), the issue isn’t so much the buy in. A lot of them are seeing social media opportunities all over the place (granted, most often on a personal level). Their issue is the time involvement. In an industry that’s suffered a lot over the last few years, where people are wearing more hats than they can fit in their closet, when we start to talk about things like reaching out to people via a blog/etc., they freeze up. They just can’t imagine taking on one more thing. But, they want to. And know that they need to give it some serious thought.

By: Miguel Salcido

Miguel Salcido — Thu, 10 Jun 2010 18:18:46 +0000

Fantastic post. Hugo Guzman recently spoke about Social Media “Deniers.”

http://www.hugoguzman.com/2010/06/my-bar-stool-conversation-with-a-social-media-denier/

It’s funny because it stemmed from a bar conversation at SMX Advanced with an old school, traditional media type.

I find this social media denial very similar to the rampid SEO denial that went on amongst enterprise companies the past few years. Now they are finally starting to realize how powerful SEO and link building can be in achieving massive ROI. Still to this day SEO and link building in particular can be tough sells but I am seeing more and more adoption by C-level execs.

I think that SMM is sort of in the same boat right now. It is like an adoption curve.

By: Randy S

Randy S — Thu, 10 Jun 2010 17:45:37 +0000

The issue i hear most is #5 “It’s Safer To Not Get Involved Since We Can’t Control It.”
I generally tell a client, “well, people are going to complain and praise whether your are there or not. Would you rather it be on a platform of your choice where you have the opportunity to respond, or somewhere else that you don’t even know about?” That always gets them thinking and talking!

In terms of #6 and 1 combined, I always remind my clients that their next generation of guests are those directly involved in social media, why not get started now and be prepared because they are not going to suddenly quit using Facebook and Twitter…