Comments on: The #1 Reason Your Customers Hate You on Facebook

By: Joe Schodowski

Joe Schodowski — Fri, 26 Aug 2011 20:09:27 +0000

Thanks for this post, I want to use Facebook to find more clients and I think this post will help me do that.

By: Stuart Dessler

Stuart Dessler — Tue, 26 Jul 2011 21:07:44 +0000

Thanks for this! Great post.
First time I saw the Pepsi advert too :)

By: Kyle Alm

Kyle Alm — Mon, 25 Jul 2011 21:19:21 +0000

This is similar to “i’m not on twitter because I don’t need to tell people when I poop” story. Well if that is the most interesting part of your day, there really isn’t a reason for you to be on Twitter.

If businesses don’t have something worth promoting they should just stay away from social media. Can’t tell you how many times I have felt this way and wanted to ask a client WHY they actually want to be on Facebook. If the answer is just to get customers, stop and rethink it. Why would anyone “Like” your page? Because it has your phone number on it?

By: Moosa Hemani

Moosa Hemani — Fri, 22 Jul 2011 11:13:33 +0000

Thank you Lisa Brone for helping me out! your reporce will be valueable to make my boss undrstand what i mean…

I mean no one in the world will click on the facebook like button just becasue they want to listen to whats new is happending in you… come on you are not WSJ you have to offer things if you need people to engauge and love you….

By: Jon Thomas

Jon Thomas — Fri, 22 Jul 2011 03:01:01 +0000

Lisa,

You straight killed it with this post. Even some brands who actually do provide quality content on their Facebook page still miss out on the opportunity to drive more traffic to their page by including the “why” in their call-to-action. Nice job. Will definitely share.

By: Lannon

Lannon — Thu, 21 Jul 2011 21:48:04 +0000

Thanks Lisa, I learnt a lot here and will be sure to apply it, sadly, it seems I’ve only been steering towards being the hated FB marketer…

By: Josh

Josh — Thu, 21 Jul 2011 19:10:57 +0000

One more reason I think some users might hate pages is the complexity of the pages. The great examples you gave are simple and straight forward. Much like Red Head Writing’s Page and Dexter. Yeah it’s nice to have fancy graphics/designs and even embed a cool game on the page. But those aren’t really engaging with customers, it’s something to do on page “x”. There’s no other incentive other than entertainment. The fans get a time suck and the company gains fans that aren’t there for the product.

When I did help manage Facebook pages one thing was post weekly coupons and send discount codes to people who answered a few questions or shared about their experience. But we got those results when the fans were told what to do.

By: David Hawkins

David Hawkins — Thu, 21 Jul 2011 17:37:16 +0000

Great post Lisa!

I think the 80/20 rule comes in here – or perhaps 90/10 (value vs promotion)

But if you make a logical and relevent segue from one platform (i.e. your blog) to FaceBook, people are more open to your marketing efforts.

But as they say, what goes around comes around, and with social media, if you keep offering value they’ll eventually find your site and hey presto!

By: Jason Stuart

Jason Stuart — Thu, 21 Jul 2011 15:44:21 +0000

Great post as usual, Lisa. Spot on – it’s all about the why. Another reason people might hate your brand is if you post 50 times a day…use Facebook sparingly for better effect, I think.

Also, there’s gonna be a serious rumble over cola preference between Santa and those polar bears…

By: Elaine Speer

Elaine Speer — Thu, 21 Jul 2011 15:35:11 +0000

Refreshing writing…like a cool glass of sweet tea on a hot summer day. (We’ve got both here in Florida). Others discuss “customers first” (although not all businesses are listening) but I enjoy how you deliver the message. You go!