Comments on: 52 Questions To Ask When Hiring A Social Media Company

By: Paul Oliver

Paul Oliver — Thu, 07 Jul 2011 00:04:40 +0000

Lisa, great list of questions. I actually think this one is the most important:

How can integrate our online community with our offline community and into our traditional marketing efforts?

Social media marketing feels so “bolted on” right now. Like it’s an afterthought. I have yet to see a company do it right. But if you ask me what is right, I couldn’t tell you what it would look like.

Marketing Managers: I don’t want to follow your brand on twitter just so you can blast ads at me. I follow people on twitter to either make me laugh or build a relationship.

By: Justin Hyne

Justin Hyne — Mon, 06 Jun 2011 11:36:00 +0000

Useful stuff here Lisa as it’s always a tricky problem not knowing what you don’t know! Asking the right questions in all areas of life is so important and so good stuff on putting this together. I would add to it but it’s already pretty definitive as is. Best, J

By: Sam Freedom

Sam Freedom — Fri, 03 Jun 2011 10:12:56 +0000

I know this was a year ago but anyways… I’m glad some people caught on in the few previous posts, that list is absolutely useless. MBA Overthink is exactly right. I actually pity people who get caught up in this because even if it WAS useful to, perhaps, a scant 1% of the field, it’s just the kind of thing one would come up with in order to validate themselves and/or justify their position.

Once, I told a friend, “But there are people who know so much more than I.”

To which he replied, “Maybe, but you’re comparing yourself in the wrong direction. There’s a lot of people who know less.”

And that’s the marketing side of things, folks, you don’t need to be prepared to ace a quiz that would even frighten a MENSA. You just need to find a company that knows a boatload less than you and MAKE THEIR EXPERIENCE MORE ENJOYABLE.

I walked into a Congressional campaign in its last 10 weeks and, despite having to suffer the usual internal discord, I still managed to eke out a $10k internet fundraiser using mainly fb, twitter, 4square and youtube and I wasn’t terribly elaborate. I just understood timing and sequence in the context in which I was asked to perform.

Quite awesome, indeed… has landed me other gigs.

best wishes,
Sam

By: Tim Cramer

Tim Cramer — Thu, 03 Mar 2011 18:11:52 +0000

Great questions. But, here’s one for you. What are the correct answers? If, as a client, you have no knowledge of what the correct answers should be, then any answer may sound appropriate.

For example, Reputation Management. What is the correct answer – and is there really a concrete answer. There could be 20 different ways of effectively addressing this issue – depending, of course, on the clients needs and the internal successes of the the firm itself.

Is Reputation Management a web concern only. Or, is there a physical component/presence in the management process.

If you’re going to post questions that the uneducated middle manager should ask – you should at least empower him with the answers to these questions and an overview as to why the question should be asked in the first place and how these services will effect the overall budget.

Just my two cents.

By: Deepak Gupta

Deepak Gupta — Mon, 29 Nov 2010 21:30:33 +0000

What about lead generation, good landing page design with numerous calls to action? Lead nurturing?

By: Gazania

Gazania — Wed, 01 Sep 2010 23:27:55 +0000

A client that asks all of those questions shouldn’t be hiring a Social Media Company, they should become a Social Media Consultant….haha…Those are great questions for a Social Media Consultant to ask themselves in preparation to take on any question from a potential client.

By: Gordy

Gordy — Mon, 09 Aug 2010 16:52:02 +0000

These questions are the real questions that, we should be asking ourselves before we hire a social media company. And I agree to the author fully. Well, I am a person who loves search engine marketing, and earlier I used to do it on my own. Now I am thinking of hiring a social media company and I think I should bookmark your post for reading this post in the future.

By: Bex

Bex — Fri, 02 Jul 2010 15:41:16 +0000

THAT is a very good question to ask.

By: Sue Anne Reed

Sue Anne Reed — Sun, 13 Jun 2010 23:57:01 +0000

I like your list better. I think some on the list of the 52 are good but some just seem to increase the talking and not getting down to work.

By: Steve Manning

Steve Manning — Thu, 10 Jun 2010 17:49:21 +0000

If I were a business owner and a potential client hit me with a survey of this size and complexity, I’d see it as a huge warning sign that this client is going to be a lot more trouble than they’re worth, and I’d wish them all the best and I’d go find business elsewhere.