Oct 27

Social Media Automation – How Much Is Too Much?

by Lisa Barone

I get a lot of crap for being a social media purist. People like Michael Gray and others joke that
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Oct 26

Back When Social Media Was Human…

by Lisa Barone

Over at the Harvard Business Review, Alexandra Samuel has a standout post on the devolving meaning of social media that
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Oct 25

Asking The Right Questions to Avoid Social Disaster

by Lisa Barone

Last week Jim Kukral surprised a lot of people announcing he was quitting blogging. His post sent a ripple through
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Sep 17

How to Confidently Pick a Social Media Tool

by Lisa Barone

Having to pick a dedicated social media tool is increasingly becoming something us marketers have to worry about. With so
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Sep 13

7 Signs You Ignored Your Social Media Plan

by Lisa Barone

You had really awesome intentions. You were going to rock social media so hard your customers would have no choice
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Sep 10

6 Ways to Lose Customers, Credibility & Friends On Social Media

by Lisa Barone

My morning alarm goes off at 7am. To be honest, it’s less an alarm to wake me and more to
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Aug 26

How To Calm Employees Into Social Media

by Lisa Barone

I’ve read hundreds of articles on how to corral your employees in social media. Posts on how to make sure
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Aug 11

Why Coffee Is The #1 Community Management Tool

by Lisa Barone

The police in my community are trying something new. Troy Police Chief John Tedesco has launched a directive created by
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Aug 9

5 Ways The Intern Mind Trumps You at Social Media

by Lisa Barone

Do not trust an intern to completely run your social media campaign. Do learn from their basic instincts. A few
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Jul 20

Small Thinking = Social Media Success

by Lisa Barone

Last week local search expert Matt McGee had a quick post about the state of small businesses in social media.
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Jul 14

Old Spice: The Man Your Content Could Smell Like

by Lisa Barone

[Update: EEE! Old Spice Man read our post and sent me a personalized video of my own. Check it out
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Jul 9

How ‘Real’ Media Misses the Point In Social Media

by Lisa Barone

While I was getting my tan on in Key West, Dave Weigel, the snappy voice behind the Washington Post’s conservative
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