Social Media

Let’s talk honestly for a minute—social media is in a really weird place as an industry. Some brands embraced it early and built sophisticated social listening dashboards, teams devoted to monitoring and proactively reaching out to the community, and networked with social media influencers to position their brands as digital trailblazers. Then there’s everyone else…

We’ve offered social media marketing services for years and still get leads daily from established brands looking to understand what this whole social media thing is about. If that’s you, you probably heard about social media marketing years ago from a board member or team member, but were too scared to risk it and your brand too conservative or “boring” perhaps in the B2B industry. After all, not everyone can be Audi during the Super Bowl, right?

Here’s the thing—you don’t have to be Audi, in fact, you shouldn’t be, so lose the guilt and worry. That’s the brilliance of social media, you go where your audience is. If your audience legitimately isn’t on any social media channel, you probably don’t need to be either. If they are, we want to help you discover where and nurture a social media strategy, tools, and tactics that will work for you.

So, stick around and learn more about how to get involved and make social media marketing work for you.

Social Media
Social Media

What Bonnie Raitt Knew About Social Media Marketing

on Nov 2 by Lisa Barone

The best piece of social media advice you need isn’t something that was heralded by the demi-gods of Twitter, or…

Social Media
Social Media

Social Media Automation – How Much Is Too Much?

on Oct 27 by Lisa Barone

I get a lot of crap for being a social media purist. People like Michael Gray and others joke that…

Social Media
Social Media

Back When Social Media Was Human…

on Oct 26 by Lisa Barone

Over at the Harvard Business Review, Alexandra Samuel has a standout post on the devolving meaning of social media that…

Social Media
Social Media

Asking The Right Questions to Avoid Social Disaster

on Oct 25 by Lisa Barone

Last week Jim Kukral surprised a lot of people announcing he was quitting blogging. His post sent a ripple through…

Social Media
Social Media

How to Confidently Pick a Social Media Tool

on Sep 17 by Lisa Barone

Having to pick a dedicated social media tool is increasingly becoming something us marketers have to worry about. With so…

Social Media
Social Media

7 Signs You Ignored Your Social Media Plan

on Sep 13 by Lisa Barone

You had really awesome intentions. You were going to rock social media so hard your customers would have no choice…

Social Media
Social Media

6 Ways to Lose Customers, Credibility & Friends On Social Media

on Sep 10 by Lisa Barone

My morning alarm goes off at 7am. To be honest, it’s less an alarm to wake me and more to…

Social Media
Social Media

How To Calm Employees Into Social Media

on Aug 26 by Lisa Barone

I’ve read hundreds of articles on how to corral your employees in social media. Posts on how to make sure…

Social Media
Social Media

Why Coffee Is The #1 Community Management Tool

on Aug 11 by Lisa Barone

The police in my community are trying something new. Troy Police Chief John Tedesco has launched a directive created by…

Social Media
Social Media

5 Ways The Intern Mind Trumps You at Social Media

on Aug 9 by Lisa Barone

Do not trust an intern to completely run your social media campaign. Do learn from their basic instincts. A few…

Social Media
Social Media

Small Thinking = Social Media Success

on Jul 20 by Lisa Barone

Last week local search expert Matt McGee had a quick post about the state of small businesses in social media.…

Social Media
Social Media

Old Spice: The Man Your Content Could Smell Like

on Jul 14 by Lisa Barone

[Update: EEE! Old Spice Man read our post and sent me a personalized video of my own. Check it out…

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