Category: Social Media
Social media. StumbleUpon. Engagement. Social indicators. Digg. Reddit. Community building. Delicious. YouTube. Voting. Avatars.
I know. It’s all you’ve been hearing for two years and its giving you a headache. But what the hell does it really mean and how can you take advantage of it? Welcome to our social media blog category page. The place that’s filled with all social media, all the time, and nothing more.
According to recent studies, social media spend is on the rise this year. Companies have heard the buzzwords and are looking to social media to establish credibility, authority and prominence on the Web through blogging, social networks, social news sites, Twitter, and the whole social realm. But with so many different options and avenues available to you, where do you start?
You start right here.
In this section we’ll show you how to set your goals, find the influencers and brand evangelists in your niche, help you enter the conversation, and most importantly, give you the tools you need to set and reach your goals. Because as powerful as social media is, it can only help you if you know how to report and measure it.
For good measure, we’ll also point you to some of our favorite resources on social media:
Social Media Will Change Your Business
Chris Brogan’s House of Community and Social Media
Web Strategy by Jeremiah Owyang
A Beginner’s Guide to Social News Websites
Social Media Guide for Big Brand Corporate Businesses
While we work on doing that, check out the following recommended reading on online reputation management.
Basics of Online Reputation Management
Free Online Reputation Management Beginner’s Guide
Why Reputation Management Matters for Small Businesses
The M&Ms of Online Reputation Management
34 Online Reputation Management Tools
You’ve heard it a lot. The key to your social dominance lies in your ability to connect with your brand influencers and get them to pass on your content and their networks just how great you are. It’s well-intentioned advice but it means nothing if you don’t know who these influencers are and how to …Read More
My inbox is swamped right now. It’s swamped with endless end-of-the-year statistics all hailing the same thing – businesses are looking to up their investment in social media in 2011. They’re looking to these channels for promotion, lead generation and as alternate forms of customer service. And that’s great. But before you start throwing your …Read More
Sometimes it feels like social media is out to get you. Like if it’s not actively plotting your demise, it’s certainly giggling at it. You give it everything you’ve got and it never calls, never sends a gift and you’re constantly hearing whispers that it’s out canoodling with your biggest competitors. They’re getting retweets and …Read More
Have you seen it? Dell’s new social media listening comment center? It’s kind of crazy. I mean, there are ten monitors, three people manning it and it looks like it cost twice as much as your first car. The command centers we’re seeing sprout up from companies like Dell and Gatorade (they released theirs back …Read More
It can be a little frustrating. Old Web rules (and Google engineers) constantly tell us that if we create remarkable content our readers will be tripping over themselves to share it. And while that’s true after you’ve built up a large network, it’s also a little deceiving. Because even if you do have that strong …Read More
While you were hopefully out having a life last night (I think I was still in the office…crap), Google released its personalized recommendation engine, Google Hotpot. The goal of Google Hotpot, other than just sounding completely ridiculous, is to make location recommendations more personal and relevant by recommending places based on your ratings and the …Read More
Companies used to be banned from admitting error. In the 80s and 90s, admitting you didn’t know something was cause to be publicly slimed on television. People and brands were expected to know all and to appear infallible as a way of scooping up street cred. But, times have changed. Oh boy, have they changed. …Read More
The best piece of social media advice you need isn’t something that was heralded by the demi-gods of Twitter, or something you read on Godin, Brogan or Solis’ blogs. I mean, you can look there, but you probably won’t find it. It was something nine-time Grammy-winner Bonnie Raitt told us way back in 1991. People …Read More
I get a lot of crap for being a social media purist. People like Michael Gray and others joke that I would never send out an automated tweet or schedule any of my social media activity like some social media pros. And for the most part, they’re right. It’s not my style. I believe in …Read More
Over at the Harvard Business Review, Alexandra Samuel has a standout post on the devolving meaning of social media that I’d encourage everyone involved in marketing to go read. Her post touches on the vast disconnect that exists within the term “social”. Whereas a social company was once defined by being ‘of society’ and centered …Read More