Jun 1

How Social Media Delivers Increased Consulting Revenue

by Lisa Barone

Well, then. Social media sure has been taken its lumps in the blogosphere lately. If you thought the warmer weather
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May 20

You’re Not Too Old For Social Media, You’re Just Lazy

by Lisa Barone

Stop me when any of this founds familiar. 1. I’m talking to a business owner about Internet marketing. Things are
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May 16

The Myth of ‘Professional’ Twitter Accounts

by Lisa Barone

If you follow me on Twitter, subscribe to the Outspoken Blog or hang out at any of the other sites
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May 6

So You Wanna Throw A Twitter Party? Here’s How

by Lisa Barone

You’re on the hunt for a new way to reach your audience. But you don’t just want to reach them;
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May 4

How To Royally Lose $120,000 In Social Media

by Lisa Barone

If you spent $120,000 on a marketing campaign in the offline world only to fall asleep at the wheel, you’d
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Apr 15

From The Mayor’s Office: How Troy, NY Uses Social Media

by Lisa Barone

Watching a business use social media to build a bridge with customers is pretty cool. Watching a local government use
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Apr 4

5 Ways Hiding Your Social Presence Hurts You

by Lisa Barone

It’s 2011. Brands are blogging, they’re tweeting, they’re Facebooking they’re FourSquare’ing and they’re altogether joining the party. All signs point
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Apr 1

How To Avoid Accidental Tweets & Disasters

by Lisa Barone

Working in social media is great… most of the time. The times when you’re not juggling multiple social accounts and
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Mar 18

3 Yelp Conversations We Need To Have

by Lisa Barone

Many business owners maintain a fierce love for Yelp and the traffic it brings to their businesses, but there are
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Mar 14

How to Draft a Company Social Media Policy

by Lisa Barone

Happy Monday. I’m in the process of drafting an official social media policy for Outspoken Media. Historically, we’ve worked under
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Feb 25

6 Things NOT to Do On Facebook As a Brand

by Lisa Barone

Last week Facebook made some impressive changes to its Brand pages, giving both social media geeks and business owners something
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Feb 8

The Drive-Thru Mentality Of Social Media

by Lisa Barone

I caught a bit of flack yesterday for my social media peeps after tweeting a post on why Quora and
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