Social Media

Social media. StumbleUpon. Engagement. Social indicators. Digg. Reddit. Community building. Delicious. YouTube. Voting. Avatars.

I know. It’s all you’ve been hearing for two years and its giving you a headache. But what the hell does it really mean and how can you take advantage of it? Welcome to our social media blog category page. The place that’s filled with all social media, all the time, and nothing more.

According to recent studies, social media spend is on the rise this year. Companies have heard the buzzwords and are looking to social media to establish credibility, authority and prominence on the Web through blogging, social networks, social news sites, Twitter, and the whole social realm. But with so many different options and avenues available to you, where do you start?

You start right here.

In this section we’ll show you how to set your goals, find the influencers and brand evangelists in your niche, help you enter the conversation, and most importantly, give you the tools you need to set and reach your goals. Because as powerful as social media is, it can only help you if you know how to report and measure it.

For good measure, we’ll also point you to some of our favorite resources on social media:

If you just can’t wait, contact us today to hear about our social media services and how we can help your company achieve big things right now.

While we work on doing that, check out the following recommended reading on online reputation management.

If blog posts on reputation management aren’t enough, consider contacting us to hear more about our online reputation management services. Let’s work together to put the sparkle back in your image.

50 Kloutless Ways To Get Value From Twitter

October 27, 2011

“Sure, Twitter may work for Dell and Comcast and that other guy, but what can it do for MY business?” It’s a question we hear a lot and if you’re in the social media consulting business, you probably hear it a lot too. We hear it from business owners who can’t relate to the social [...]

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You’re The Social Media Marketing Team. Now What?

September 2, 2011

You are not looking to hire a social media company. And you’re definitely not interested in reading about the 50+ questions we think you should ask if you were. Why? Because you ARE your company’s social media marketing team. Whether you fought for this role (are you insane??) or your boss simply plopped you in [...]

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Can YOU Fix The Big Brand Personality Problem?

August 19, 2011

At Copyblogger, Dan Zarrella says it’s the lack of calls to action that are stalling your social media strategy. Eh. Here at Outspoken Media, I disagree. I don’t argue that social marketers need to develop better calls to action. They absolutely do. But I don’t think I’d call that the biggest killer to most brands [...]

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6 Tools To Help Measure Social Influence

August 12, 2011

When it comes to social media, we all have questions. Or, if we don’t, our bosses surely have them on our behalf. They want to know little, tiny things like: How do we know what we’re doing is working? Who are the people we should be reaching out to? What is social influence based on [...]

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Twitter Breaks Twitter Search, Cries “Feature”

August 5, 2011

Dear Twitter, I don’t want to yell. I don’t want to fight. We’ve already been down that road before and, well, I know that it affected our relationship and I don’t want to go through that again. It’s Friday and I’m having a really good week. I just want to talk, calmly, woman to woman. [...]

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Buying Facebook Fans is a Horrible Idea

July 28, 2011

It always starts the same way. My inbox chirps and I have a new message from someone inquiring about social media services. The nice man talking to me wants Outspoken Media to build out his company’s Facebook page. He wants to know how he can get more fans. Actually, he wants to know how he [...]

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Get Over Yourself & Build Your Personal Brand

July 25, 2011

Hey there. It’s Monday. Let’s play a game! It’s a game where you get to watch your otherwise pretty cool friends and colleagues turn totally pompous in the span of five seconds. To play, all you have to do is talk about “your personal brand”. Then go into detail about how you built it, citing [...]

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The #1 Reason Your Customers Hate You on Facebook

July 21, 2011

Your customers are going about their day. They’re working out (just kidding!) sitting on their couch watching TV, window shopping at the mall or they’re listening to their radio in the car. Suddenly, a voice interrupts their train of thought. It’s YOUR voice, the voice of your brand. They stop to listen because they recognize [...]

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How Google+ Can Grow Without Killing Itself

July 19, 2011

Let’s be frank – we’ve all gone completely insane, right? I mean, it’s not surprising because this is what we do here in Internet marketing, but we’ve definitely gone and done it again. And it’s a little embarrassing. It’s also destructive, if we’re not careful. On June 28, in honor of my birthday (you’re welcome), [...]

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Batman and Robin: World Domination

July 13, 2011

Awesome. Pumped. Love. Dude. Those are my 4 favorite words. They have nothing to do with what you are about to read, but Lisa told me to write a few sentences, so there. Oh, yeah. I’m DJ Waldow, the guy looking to get hired. I have to tell you, when I got this June 15th DM [...]

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