Comments on: Old Spice: The Man Your Content Could Smell Like

By: David Curtis

David Curtis — Mon, 11 Oct 2010 14:25:07 +0000

That’s pretty good Lisa – but how would you do with a really big star I wonder? http://www.youtube.com/watch?v=zkd5dJIVjgM&feature=youtu.be :)

By: Frank

Frank — Fri, 23 Jul 2010 19:41:09 +0000

Also Lisa, since sales are down for Old Spice, by 7%, it should give you pause to consider who this ad’s target demographic is. It’s not young men ages 12 to 30 who make up the largest segment of the YouTube viewing audience.

This ad is targeted towards married women who would consider buying cologne or aftershave for their husbands. And how many wives find Old Spice a desirable product?? Time will tell.

By: Frank

Frank — Fri, 23 Jul 2010 18:47:13 +0000

Lisa,

You can project all you want. While you think that Old Spice will see a definite ROI, it’s not a case study until they do. I’d like to see your next blog post in the months ahead show the ROI with numbers direct from Old Spice as a result of their YouTube campaign. Show us the goods! And I will believe you. Otherwise, while social media may help to build awareness for a brand, it’s no guarantee for a boost in ROI. You’re excited about all of the awareness generated by social media for Old Spice. Old Spice wants to see sales.

By: Bob Gladstein

Bob Gladstein — Sat, 17 Jul 2010 23:43:52 +0000

You’ve been quoted by one of my favorite advertising blogs: http://adverlab.blogspot.com/2010/07/ultimate-compendium-of-old-spice.html

By: Frank Zimper

Frank Zimper — Fri, 16 Jul 2010 19:23:43 +0000

not so outspoken, after all?

But I agree with you, Lisa.

By: David Hackett

David Hackett — Fri, 16 Jul 2010 18:49:10 +0000

I’m an ad guy and I’m jealous. Not because you have a boyfriend, but because the Old Spice campaign is something I didn’t think of. Trust me, many other ad guys will comment, critique and scrutinize the silly details — but deep deep down inside they’re just as pissed off that they didn’t think of it either.

By: Lisa Barone

Lisa Barone — Fri, 16 Jul 2010 17:56:14 +0000

Haha, I’ve learned the more private I keep my private life the better, for all parties. :)

By: Jill Whalen

Jill Whalen — Fri, 16 Jul 2010 17:49:12 +0000

Yeah, she’s being surprisingly mum on this one. C’mon Lisa, do tell!

By: Frank Zimper

Frank Zimper — Fri, 16 Jul 2010 17:47:16 +0000

Good question Jill.
I stumbled upon that sentence too.

By: Lisa Barone

Lisa Barone — Fri, 16 Jul 2010 15:47:57 +0000

My ex-fiance used to wear High Endurance and I totally agree, I’d sniff those shirts too. ;)