Your comment to Justin above should be what is being done, but it is not. People talk over and over about building relationships and a part of this is being helpful. If we shared experiences and wrongs but how to make it right it would have a bigger impact on social media and drive more conversation as we know when it comes to advertising and marketing, people tend to have no problem with sharing their ideas on what they would do (this of course after someone else has shared theirs; no-one wants to be first and give away secrets).

I will do my part but it takes a whole lotta people to be willing to make change.

@SuzanneVara

It’s a hard line to walk between the “YOU’RE DOING IT WRONG” and “Hey, maybe you could do that better, here’s how”. Examples of successes and flops are surely helpful, but by exposing the ones that didn’t work you run the same risk of being told you think you’re a know-it-all. It’s hard. :) I think I’d love more debate and communication, in general, about who’s doing what and WHY they’re doing it that way. It’s not about pretending to be an expert or calling out crappy campaigns, it’s about helping everyone to do what we do better.

I agree in that I also follow certain businesses for the coupons/info, not necessarily to get info about them. And that’s totally fine. It’s when businesses are pretending to be there chatting but really botting it that I think I just give up on the whole thing altogether. It’s all about intent and whether or not you’re doing things honestly.

No, I don’t think so either.

I definitely think we need more tools to help us filter out what we’re seeing, but even that requires people to be responsible about it…which they won’t be.