Comments on: Fail: Why Hanes Should Fire Their SMO Company

By: Lisa Barone

Lisa Barone — Wed, 13 Jan 2010 20:57:24 +0000

Yes, let me go breaking NDAs and outing our clients. That sounds FANTASTIC! ;)

By: The Underground

The Underground — Wed, 13 Jan 2010 19:50:58 +0000

Please tell us about those wonderful campaings, and breathe some fresh air into this thread :)

By: Tim Staines

Tim Staines — Wed, 13 Jan 2010 18:32:19 +0000

@Don You get an F for commenting before reading the whole post. Directly from the blog post: They should have offered to donate money to breast cancer research for each Facebook Status update. They should have given out free bras to women who get early mammogram screenings.

By: Don

Don — Wed, 13 Jan 2010 16:54:25 +0000

If you’re currently paying someone to handle your brand presence, do you know what they would have done?

I don’t know what they would have done and I don’t know what they should have done. So why didn’t you tell us in your article?
I don’t get it. What did you expect Hanes to do. You didn’t spell it out very clearly. You just said they Failed.
Well, IMHO You Failed, because besides handling out F’s you didn’t explain how Hanes should have leveraged an already existing meme. They didn’t start the meme, what could they have done? Same with the wedding dance, and the National Domestic Violence Hotline.
You don’t even get an F, you get your paper back and you need to finish it to get any credit :)

By: Lisa Barone

Lisa Barone — Wed, 13 Jan 2010 15:06:44 +0000

I’d like to see you propose that marketing campaign to a big client and get them to invest.

That’s actually what we do…

The “official” breast cancer awareness month is in October, yes, but that doesn’t mean someone couldn’t have hopped on this and used it to their advantage. Or we could all just be scared and bitter about marketing on the Internet, which is the approach you seem to have taken. That works too.

By: Jim Rudnick

Jim Rudnick — Wed, 13 Jan 2010 14:07:58 +0000

yup. saw that and wondered too. so I responded with “chartreuse” and only a couple of days later, did I get clued in….great viral opportunity it appears that was missed by the powers that be in that channel.

too bad too….too damn bad!

:-(

Jim

By: Data Entry Services

Data Entry Services — Wed, 13 Jan 2010 12:56:46 +0000

Good point Lisa. I get it.

By: The Underground

The Underground — Wed, 13 Jan 2010 11:39:12 +0000

I’d like to see you propose that marketing campaign to a big client and get them to invest.

And secondly, I read that the actual week for this campaign is in October. Great timing, not.

And third, if it was sponsored would you have even participated.

And fourth, if it was sponsored and you had participated, would you have worried about your privacy.

By: Alan Bleiweiss

Alan Bleiweiss — Tue, 12 Jan 2010 21:48:13 +0000

LOL he was in the commercials where he’s all obsessed over the T-shirts, and essentially he stalks Michael Jordan because of it. Funny. Stalker in commercials revealed as real like sicko. Perfect for Hane’s “wholesome” image. And thats’ where I really saw how seriously they dropped the ball on this when I read your article.

By: Lisa Barone

Lisa Barone — Tue, 12 Jan 2010 21:34:53 +0000

Who even knew Charlie Sheen was associated with Hanes? Then yes, putting some good press on Hanes was especially important last week.