I’ve spent the past three days with elevated blood pressure, shaking hands and having nightmares about my friends checking in and out of new locations and cluttering up my Twitter feed. People can’t stop talking about how FourSquare is changing the world and I’m afraid I might hurt myself. All of a sudden I’m like a resistant Twitterer in the year 2007.

I hate FourSquare and I’m not afraid to say it!

I know there’s been lots of Twitter debating and fighting this week, but I want to have a civil discussion, okay? First let me back up a bit.

I think location-based applications are going to be awesome. They present a HUGE opportunity for business, especially small businesses which, as you may know, are very near and dear to my heart. We’re finally at that point where mobile can become a real player and services like FourSquare play directly into that. They connect customers with the businesses they love, they spread word of mouth and they use technology in exciting new ways. This is all super great.

To acknowledge the awesome, Tony Adam wrote a post yesterday explaining why he’s such a huge fan and outlines just a few marketing and monetization opportunities on FourSquare. I’d encourage you to go check out Tony’s post because he touches on five important things FourSquare is doing right, including:

  1. Using Mayorships and Badges to build social capital
  2. A real revenue model for local advertising
  3. Leveraging ego
  4. Capturing local search results
  5. Emphasis on customer service

Everything Tony outlines is really important; however, that’s not really what I’m interested in when it comes to location-based apps. I want to talk about how they build communities on the Web. I want to know how they’re going to help a small business owner connect with his audience. And there’s plenty I like about FourSquare right now, for example:

  • It connects you with your digital evangelists, people who probably have a lot of clout in their circles
  • It’s a way to take the online, offline
  • Customers offer you constant exposure and word of mouth
  • Opens the door for new kinds of promotions to reward evangelists
  • Customer behavior is tracked, allowing habits to be identified and leveraged

From a business perspective, I get it. I see the power. However, from a user perspective, FourSquare makes me want to jam a pen straight through my eye. I hate it. Worse: I resent it.

Why do I hate FourSquare?

It asks the wrong question

FourSquare asks “where you are?”. I don’t care where you physically are, just like I didn’t care when Twitter asked me what I was doing. Those are the wrong question. The right questions  are what’s happening, what do you see, what are you experiencing, who are you with (which FourSquare offers) how do you feel, etc. These are the things that people are interested in. Social media is about sharing experiences and commonalities. Even if you’re at the Playboy Club an address tells me nothing. I want to know about the experience. Well, I probably don’t, but some people do.

Unfiltered noise

On Saturday FourSquare revealed it had more than one check-in a second. How many of those Web savvy folks do you think have their account hooked up to Twitter? I bet most of them. Do you have any idea what my Twitter account is starting to look like on an average Tuesday? It looks a little something like this:

Jen is at Joe’s Pizza on Broadway

Bob is at Joe’s Pizza on Broadway

Jen is at Joe’s Pizza with Bob and 3 others

Bob is at Starbucks on Main Street

Jen is at Starbucks on Main Street with Bob

And that happens about 57 times as Jen and Bob hop around town together, checking in at every location and earning points like crazy people. I now have an application that I’m not using ruining my Twitter experience and I have no way to stop it. Is this more an issue with users themselves and not FourSquare? Perhaps. But I can’t punch all of them individually. And since its FourSquare who allowed them to do that and FourSquare’s name that I now resent thanks to the barrage of tweets, they get to deal with the hate.

Location relevance fail

FourSquare is a location-based service, correct? So why doesn’t it only send your check-ins and updates to people within 30 miles of you? The only thing more annoying than watching Bob and Jen gallivant around town is knowing they’re not even in MY town. They’re in Seattle and I’m in Upstate, New York. This takes away any relevance those messages had for me. If FourSquare wanted to be useful it would restrict updates from people not located within 30 miles of you. Because 30 miles is probably the furthest someone is going to drive to meet up with you. FourSquare can either be a game where you watch people check into places you’ll never visit or it can grow up and become a tool. I’m really waiting for it to become the latter. And it should hurry up and do that before Yelp and Google Place Pages find a way to steal its thunder. [Though I’m secretly hoping Yelp’s new check-in service is going to knock FourSquare out of the water.]

Location-based marketing is only going to become more important and more influential. The challenge now is in keeping it useful by filtering the data to people within a certain region. Right now FourSquare fails in its ability to do that.  I have to think this is something Twitter is already toying around with somewhere. Setting up real neighborhoods and being selective with who gets to see what data also makes it more enticing for users. Because then it’s elite. And people begin to take pride in unlocking and owning their entire neighborhood and being the first to ID hot spots. Right now all we have is a mass of people checking into places we will never see or hear from again. There’s no relevance. And isn’t “relevance” what all these new apps are supposed to be about?


About the Author

Lisa Barone

Lisa Barone co-founded Outspoken Media in 2009 and served as Chief Branding Officer until April 2012.


67 thoughts on “Cool Or Not Cool: FourSquare Divides The Web


  • Mark on said:

    I can’t stand FourSquare either – rather I can’t stand the invasive part of it that has invaded Twitter and Facebook (to a lesser extend than Twitter)

    I think its an interesting idea and has potential, but I agree with you – keep it off my Twitterstream! I don’t care that you’re the mayor of your laundromat and that you love shitty bars!


  • Tim Staines on said:

    I’m at My House (123 Doing Wrk, btw Nobody Cares & Got Shit to Do, Annapolis)

    Couldn’t agree more Lisa. It needs to be more relevant and less spammy. I think it’s a FourSquare issue though, not a user issue. They’re trying to spread the app and brand with all those tweets and they’re doing more harm than good in the process.


  • Ross Hudgens on said:

    I see it sorta like Dungeons and Dragons. Everyone that’s playing it is having a ball playing the game and talking about it with their friends. Yet any time anyone outside that social circle is forced to observe and/or participate, we want to throw up in our mouths from the sheer boredom/nerdom/time suck the game requires.


    • Lisa Barone on said:

      Rhea is going to be so excited that you used a Dungeons and Dragons analogy…and then she’s going to kill me for saying that in public. :)


    • Jason Black on said:

      Nice analogy, except for one critical difference:

      D&D players never took to invading their non-player friends’ living rooms and setting up a game while other people were trying to watch the game.

      This is basically what FourSquare is doing. Great that all the FS’ers are having fun with it and whatnot, but for the love of god, the rest of us don’t need to know about it.

      “Live and let live” works both ways, you know.


  • Andrew Nattan on said:

    I can see where you’re coming from Lisa (didn’t think I’d ever type that… Weird). Foursquare was great for a week or two, until the novelty wore off. After that? Doesn’t give me or my “followers” any benefits.

    Something as simple as a “rate this venue” feature would add something tangible, but until then it’s just cluttering up Twitter.


  • Dawn Wentzell on said:

    I love Foursquare. I’ve been watching people check-in from grocery stores and cafes in cities like Seattle and San Francisco just *wishing* I could play too. And now I can! Kinda.

    What I don’t love is that people hate me for it. I don’t want to clutter up everyone’s twitter stream, but until there is a Blackberry app (there’s a leaked Beta, but it doesn’t work on the Storm), I’m stuck using the clunky mobile site to check in, and twitter to see where others have checked in.

    Ideally, I want to be able to tweet on specific check-ins. Like when I go somewhere cool (if I ever do go somewhere cool). And not tweet when I go to the grocery store. I’ve suggested this to Foursquare, and I imagine others have too. In the meantime…I’ve pretty much stopped playing. And that makes me a little sad.


    • Lisa Barone on said:

      Yeah, the prob is definitely that you can either tweet everything or nothing…but that’s not my problem. That’s FourSquares and, by extension, yours. :)

      I imagine at some point where they’ll fix the mass check ins being broadcast on Twitter but right now you have to wonder if they like it and that’s why they’re not fixing it. Yeah, users are pissed but…just look at the visibility!


      • amymengel on said:

        Maybe I have some fancy feature that no one knows about, but when I check in on the mobile site on my Blackberry I’m given two drop-down options below – Share this on Twitter and Share this with my friends. I can turn either of those off for each individual check-in. I check-in to a lot more places than I actually tweet about using these selective sharing features.

        I think Foursquare is shiny and new right now, people are excited about it, but eventually the hype will fade a bit and people will become more selective about which check-ins they share publicly.

        @amymengel


      • kj on said:

        Actually, that’s not the case at all. There is an option to tweet automatically or not on all check-ins. If you choose not to automatically tweet, you can choose to tweet at the time of check-in.

        If you decide to connect Facebook, on the other hand, it will update upon every check-in.


      • Kim M. on said:

        This discussion on foursquare tweet settings gives me hope that foursquare users will save themselves before I stab them all. I hope more who are misusing the damn thing read this.

        I knew this blog was in the pipeline somewhere, Lisa. I think @sully said it best last night … “Just because other apps “can” post to my Twitter/Facebook streams, doesn’t mean they should.” That’s the real issue I have w/ foursquare, polluting my Twitter stream w/ nonsense that I can’t control. I think foursquare has now reached critical mass and can stop using twitter updates as a way to get the word out. PLEASE PLEASE PLEASE STOP THE TWITTER UPDATES, FOURSQUARE!! It has so much potential for businesses, I don’t want to hate it. I really don’t.


  • Michael D on said:

    After about 48 hours of use I turned off the notifications to Twitter, and I really wish ALL notifications (badges, Mayorships, etc…) could be turned off. That being said Lisa, the small business owner, entrepreneur side of me wants to get to know FourSqaure (and similar location based apps) very well, in an effort to optimize their use in growing my businesses.

    As you mention, they present huge opportunity, and I look at the whole thing as a learning experience (one that unfortunately may annoy my friends when I’m checking into places). In my Chiropractic Office for example, I’ve watched which clients are checking in and I see what comments they are making. They are the same folks tweeting, yelping, and evangelizing our business online. Knowing who those individuals are can be HUGE for a small business. In my experience I’ve found clients like when I say “thanks for checking in here”, and I believe it conveys the message that our business is hip to the local movement, an added bonus.

    Hopefully FourSquare will improve on usability and experience.


    • Lisa Barone on said:

      I ABSOLUTELY agree with you on the business owner side. The consumer data you’re able to get from FourSquare and the ability to tie people to comments and then track their habits is awesome. But the usability right now kills it for me as a potential user.


  • Rudy on said:

    But I can’t punch all of them individually

    It’s sentences like these that keep me coming back to this blog. Keep up the great work, Lisa :)


  • Kieran Hawe on said:

    I Always thought of foursquare as a perfect extension of the randomness of Twitter. What is the difference between seeing a tweet “I am eating pizza right now” and a fourquare checkin on twitter of where they are eating it? I do think foursquare can do a lot better in regards to making their checkins more social & useful – and I am sure they will – but for now, I just see it as part of the normal twitter stream of throw-up that I determine which chunks to look at.


    • Lisa Barone on said:

      I think the difference is at least the tweet about you eating pizza was done manually and you’re probably not JUST going to say you’re eating pizza. You’re going to say the pizza is awesome. Or it sucks. Or it came with a bug in it. With FourSquare, i don’t even get that you’re eating pizza. I just got a link to a map where you are. That gives me nothing.


  • Robert Drummer on said:

    Foursquare, Gowalla, Blip are only the tip of the iceberg. I’m sure there will be many more that clog the twitter feed in the future.

    Twitter could use a better search/filter tool. If I could stop updates from source:foursquare, that would be great.

    Until then, TweetDeck allows me to filter out tweets with “I’m at” and that takes care of most of the issue.


    • Lisa Barone on said:

      Until then, TweetDeck allows me to filter out tweets with “I’m at” and that takes care of most of the issue.

      Yeah, I still don’t use third-party apps for twitter. I use the dinosaur Web version. :)


        • Kyle Cameron Studstill on said:

          This to me gets at the core of the ‘usability issue.’ Check-ins aren’t going away, just like people talking about where they are and what they’re doing aren’t going away. They’ve always been core pieces of human behavior; the whole concept of a status-update service like Twitter was most previously manifested in ‘status’ on instant messenger clients.

          The problem, as the post and some comments allude to, is a filter problem. “This would all be okay if I could choose X to appear in my stream or Y to not appear in my stream or make it such that Z appears in my W stream” seems to be the sentiment. Increasingly, services like Foursquare and Twitter are becoming invisible backends for front-facing applications that allow you to do just that.

          How to organize and make best use of filters…that’s a larger and stickier problem. But that’s not a Foursquare-specific problem, any more than how to avoid people who only post dramatic notes on the status of their relationship is a Facebook-specific problem.


  • Joe Hall on said:

    All of the reasons that Tony describes in his post are great. But, for the most part foursquare is a giant truckload of garbage. It plays into the ego centric content BS that social media both thrives off of and is plagued with. I mean come on no one really cares where you are, except for maybe your mother. Seriously, your not that important!

    in his 1928 gubernatorial election campaign Huey Long had “Every man a king, but no one wears a crown.” written on his banners. In social media the pervading understanding is “Every person is royalty, and we all wear badges, glitter, widgets, icons, follower counters, fan pages, and status updates to make sure everyone damn well knows it!” Makes me want to vomit.


  • Michelle on said:

    I agree, I’m hoping the new Yelp check-in feature overtakes both Foursquare and Gowalla. I would much rather have my check-ins be connected to a fuller profile I’ve created and had for much longer, and not just be some game where I get badges or virtual items. The problem? You can’t create new locations from the Yelp app the way you can with Gowalla. (I’ve never used Foursquare since it started out all snobby and wasn’t available in my city, so I don’t know if it has that capability.) If wherever you are hasn’t already been entered into Yelp via the Web, you’re SOL. I’m baffled as to why Yelp didn’t include that in their last app update if they’re trying to directly compete with the other two.


  • Steph Woods on said:

    I feel like my mom when I say this but, what about the fact that people are publicizing their location to whomever follows them on Twitter? Back in the ol’ days, thieves made it regular practice to scour the obituaries for funerals (to see who wasn’t going to be home). Now we’re making it a whole lot easier by just posting our location for the world to see.

    I think if you live alone, you should really think twice about posting your location on Foursquare. Same goes for if you’re out with the whole family, you may want to reconsider letting the world know that it’s safe to rob your house.


    • Lisa Barone on said:

      Yeah, that’s obviously a whole other issue. One of the biggest reasons I don’t use FourSquare is because I’m a single female who lives alone. I think I’d last a week before getting abducted if I ever became an avid FourSquare user. There are always people who say you can check in when you LEAVE, but I feel like that kind of kills the purpose for using it, doesn’t it?

      That said, I’m horribly guilty about tweeting where I am and when I’m on the train leaving town. I get emails about it from friends all the time. Sometimes we forget to mindful. :)


  • Syzlak on said:

    Good point @steph_woods.

    Here’s the deal with the FourSquare. It was cool.
    When it first hit the scene (2 years ago?), it was a really fun app that worked primarily on the iPhone (still the best user experience for FS) and was focused on drinking establishments. It was fun to see which of your friends were where, (it only worked with in town residents) and if you were bored one night you could go see what your buddies were up to.

    Then the egoists showed up and gamed the system for points. All of a sudden one of the most popular places in Portland was an elevator shaft in the Koin building. It became absurd and less of a social tool, but more of a time suck.

    I hope it shifts its focus to primarily small businesses and hires a team of moderators block the silly user submissions. Then it could tie in with being a coupon & event promotion tool, based around user popularity…then I’d use it again.


  • Michelle Robbins on said:

    I think this is more a problem with twitter and twitter users than it is with foursquare. foursquare is doing what it’s set out to do. if it ends up being annoying to given people on twitter – the foursquare users need to turn off check-ins posting to twitter. and twitter needs to enable a way for it’s users to block apps the way facebook does. twitter needs to provide better filtering overall. where’s my “nom nom nom” filter??? !!!!

    your point about only seeing check-ins relevant to your geo-lo assumes that people correctly put their location in their twitter profile. if someone puts in ‘california’ how would foursquare know what 30 mile radius to send? again – this is a twitter and twitter user problem – not foursquare. twitter could require people to put in a zip code and resolve the user location automatically. still not a perfect solution (ppl could put in whatever code they want) but that’s a step towards more accuracy, and something 3rd party apps could actually work with.


    • Alec Perkins on said:

      I agree. Foursquare handles the location stuff fine, the problem is that people leave the “tell Twitter” switch on by default and spam their followers, who are not part of the location handling. There’s no way for Foursquare to only send tweets to people within a certain radius since it’s outside the Twitter system, and Twitter can’t automatically do it because some people may want to see them who are outside the radius.

      I think what this highlights is the need for exclusion filters on Twitter clients. Twitter’s strength is that you only see what you want to see (generally). Unfortunately, this doesn’t get granular enough to avoid the Foursquare spam problem. Having include/exclude filters in clients, or the Web UI, would be awesome. Being able to say ‘Show me only tweets including: #contest’ or ‘Hide any tweets including: http://4sq.com‘ would help to focus on a specific topic from your followees, or avoid spam. That way, you can be more specific about what you want to see and not see, without having to unfollow people who you do actually sometimes want to follow.


  • Robert Enriquez on said:

    I like your idea of 30mile radius

    How about seeing the check ins of people YOU choose…..that would work great for people who like to follow (stalk) close friends or loved ones

    I’m sure a jealous husband would love apps like Foursquare


  • netmeg on said:

    I think it’s creepy. And annoying. And boring. The only time it was even remotely amusing was when Loren and Michelle Feldman were FourSquaring body parts. But even that gets old after a while.

    You should be able to tweet it out to ONLY to a list of people who want to subscribe. There should be a way to subscribe to people within a given radius of your location (and to block individuals within that group if they’re always checking in to a meth lab or visiting your corner chop shop and you’re not interested) And you should *easily* be able to add a filter to Twitter (in your main account settings) as to whether or not you want to see tweets from these apps at all. Facebook has figured it out – I can block MafiaWars and Farmville and Whoville and whatever the hell other apps my friends are playing WITHOUT having to block my friends. Why can’t Twitter?


  • netmeg on said:

    (The security issue is not to be sneezed at either. I’ve had to take out three PPOs over the more than twenty years I’ve been on the net, against internet “stalkers” – and we’re pretty sure at least two of them got my information from domain WHOIS records. I don’t much hold with making it *easier* for people to find you to do you harm)


  • Gold Hat on said:

    Badges? We ain’t got no badges. We don’t need no badges! I don’t have to show you any stinkin’ badges!


  • Alan Bleiweiss on said:

    Right now, the only thing FourSquare is good for is making twits who use it feel like they’re the new Paris Hilton. But instead of TMZ following them, they’ve become their own TMZ publicist.

    Mafia Wars seems (so far) to have faded out of my tweat stream, and I hope the same thing happens to FourSquare because it’s the most polluting nonsense on Earth.

    I have honestly begun evaluating which of the people I follow that need to be dumped because of this garbage.


  • Seamus on said:

    We shouldn’t be relying on new features to fix the human condition. I use Foursquare, much more recently, and I’m careful about what check-ins I broadcast over Twitter. Most people don’t do this. They don’t consider the issues of information overload, friend fatigue, and their own sense of self-importance when operating on social networks. The mental question of “is what I’m about to broadcast providing utility to my followers?” is not usually considered, thus we have users broadcasting things left and right about their location, with little or no value of context.

    As users of any web service, we need to learn how to use it responsibly and with consideration of its entire community of users. That means understanding how every aspect of the service works, as well as thinking of new ways to use the service in a meaningful way. For example, Foursquare currently lets you “add a note” to your check in. That is an opportunity to make your check-in more meaningful. So say you’re at the movies, consider checking in after you’ve seen the movie, and use the note field to write a brief review. Or if you check into a bar with a huge beer selection, add “try brand ‘X’ ale.” There’s a big difference in the value of a tweet that just shares that I’m a the movies or a bar, and a tweet that actually helps a follower make a decision (like I’m going to see this movie or get nice and buzzed off this beer now based on this recommendation).

    That is an area that Yelp owns. If they can make checking in to locations more valuable because every check-in links back to a user’s recommendation data, then that would be huge. The other coup will be getting retailers to partner to offer discounts and other deals for check-ins. If Foursquare or Yelp can revolutionize online commerce again by linking bargains to geo-location, that may reduce the number of haters.

    The service is still in its infancy, and there a million places FourSquare could go (including in the toilet like Dodgeball). We’ll see.


  • Patrick Boegel on said:

    It certainly has a lot of kinks to work out, including how it practically connects to other networks, assuming a user wants to do that.

    The best point you bring up is the geo location aspect, which as only a user of these fun technologial wonders thrust upon us and not a developer by any means I can only surmise that eventually the apps built to play with foursquare will be “smarter”. Functions will be built in to make them more controlled and useful.

    In my novice developer mind I keep going back to the notion that Twitter needs a feature to mute topics that people have no interest in seeing from me and vice versa. But a lot of these things need to be worked out by better more complete tools and applications for user choice.


  • Jeff on said:

    I agree with what you are saying regarding linking a foursquare account to twitter. I believe that there is a better integration than what we are currently seeing.

    I do have to disagree with you on the overall scope though, I do like foursquare. I think the reason it’s interesting is due to the exploration and game aspects. Simply checking int (ala Yelp) is less interesting than gaining points and mayorships. Really , it’s just Dennis Crowley’s previous company, Dodgeball, with a game aspect added in…and that’s helping to make this incarnation more successful.

    Foursquare is by no means perfect, and I fully expect to hear more about the potential privacy issues as the service gets more popular. Despite it’s issues, I think it is a great “game” and expect tremendous growth in 2010.


  • cK ! on said:

    After reading through these comments, I get the feeling that most of you don’t know what you’re talking about when it comes to a lot of these applications! Many seem to be confused about what apps do what… and this could be blamed on the usability of the apps themselves, and the startup strategy of rolling out rough concepts, seeing what will stick, and then adapting and evolving with the community.

    As these apps continue to be developed or scrapped, one will eventually emerge as the leader and we will all be using it… :P


  • Lea de Groot on said:

    It would be nice to see twitter recognize ‘localness’.
    They rolled out latlong on tweets a while ago IIRC – if they added a recognition of a tag, say #local, then users could have a profile setting for ‘ignore #local tweets from > 30 miles away’ – the user could even pick the distance (because, you know, 40 miles would work better for me ;)).
    It would be a general solution for upcoming 3rd party apps like foursquare (ie they would add #local to all tweets sent to Twitter, along with geolocating the tweet) and would be useful for more than 3rd party apps. I’m sure you people aren’t interested when we sit around here discussing the latest huge storm blowing through town #local


  • Roy Reshef on said:

    Great post, Lisa. I fully agree with your points about filtering the foursquare noise and the relevance radius.
    But the issue is actually neither a foursqaure issue nor a twitter issue. It’s a twitter client issue. Basically, twitter search API supports most of what you want already! I know that because as a software architect I have studied that API to some extent. So it’s just a matter of time till one (or more) twitter client application will implement these filtering features, as they are already supported by twitter search.
    Say, for example, you are following ilan (I used his example as he uses foursquare). To filter out his foursquare tweets, you can use the following twitter search query (just copy this URL to the address bar):
    http://search.twitter.com/search?q=from:ilan+-source:foursquare
    If you would like to see ONLY his foursquare tweets, use:
    http://search.twitter.com/search?q=from:ilan+source:foursquare
    I know, you would like to see that filter nicely integrated in an application for everyone you follow. But that’s at least a start.
    I use myself Brizzly a lot, that’s a twitter web client with many nice features. One of the good ones is their “mute” button, which you can apply per user you follow. Say, someone is at some conference and tweeting like crazy, and you had enough of their tweets for the day. Or someone is checking in 17 times an hour to earn another silly badge in foursquare, you can simply put them on mute till further notice. Utmost joy of control :)
    Also relevance radius is supported by Twitter search. The following example is actually documented in their search API (I just modified it for your required 30 miles :)
    http://search.twitter.com/search?geocode=40.757929,-73.985506,30mi
    Hope that helps to ease your foursquare pain…


  • Russell on said:

    This post was spot on. As FourSquare picks up momentum, the early adopters I follow are using it more often and I can’t do anything to get their completely useless location updates out of my stream. Do you think Twitter should address this issue, as the only way I can fix this is to unfollow them, thereby decreasing the value of Twitter? Like you, I use the web version both on my computer and my phone so I have no filtering options. Thanks for blogging exactly what I was thinking!


  • Frank on said:

    All those Foursquare tweets make me think of the Tony Roberts character in Play it Again, Sam. The first thing he does when he arrives somewhere is go to the phone and tell his seceretary that he’ll be at such and such number between this time and that. It’s a great running gag and makes it impossible for me take Foursquare seriously. Which may turn out to be a shame.


  • dvs on said:

    Remember when Spy Master was all over Twitter? Foursquare is the exact same garbage to me.

    If I wanted to know where Foursquare users were, I would use that service and follow them. Same with Gowalla and all the rest. Their cross-promotion on twitter is nothing more than an abuse of a service with an existing user base in a bid to increase theirs.

    IMO, Twitter should be charging them for the advertising they’re getting.


  • Tim Danyo on said:

    Foursquare needs to set it up to be a hyper local interface with a 100 mile limit and your friends are only allowed in that 100 mile radius you are currently inside. It is pointless otherwise and a putrid non relevant text generator.


  • Adriel Hampton on said:

    Utterly loathesome Twitter integration. And I suspect if the people who do it actually read their stream, they’d feel the same. Maybe even more annoying than sponsored ads.


  • Graham on said:

    Deeply agree. Hateful on twitter and only marginally useful elsewhere (in fact that’s a lie, I can’t think of a single bit of true value that Foursquare has added to my life).

    I know this has been mentioned above but some 3rd party tools allow filters. To add to the choice may I recommend the most excellent Tweetdeck.

    filter: -4sq

    …and breathe :)


  • Nick Cambridge on said:

    The details of the post all make sense, its interesting that you dont like fouraquare asking where you are as this is a growing trend in Facebook as well, it must have it’s fans? a really good post, thanks


  • Sujay Ghosh on said:

    To be or not to be is a point that the user has to decide . Foursquare is getting into crowdsourcing and that is probably the next BIG thing for social media. So the business model is paramount ; fortunately / unfortunately girls have probably been the factor behind major companies. Bill Gates rose to fame in school as he had developed a program, which would allow users to select class room seats , – he did it in such a way, that the beautiful girls sat next to him. Same holds good for Facebook, where Mark started with ranking the girls . So it might be a jealous wife there , who might turn Foursquare into something big. By the way, I am also into LBS, and you can read this http://sujayghosh.wordpress.com/2008/11/03/location-based-networking/


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