Comments on: 7 Signs You Ignored Your Social Media Plan

By: A Personalised Poem 4 U

A Personalised Poem 4 U — Wed, 15 Sep 2010 21:16:23 +0000

lol Thanx very much for this – you have inspired me into fresh enthusiasm for social media again now, and also a few new ideas about how to approach it.

By: Rishi Sahgal

Rishi Sahgal — Wed, 15 Sep 2010 07:36:52 +0000

Very poignant, and well written too! I think that Gabrielle’s comment is also worth considering. In many cases, the problem stems from the fact that the SM plan itself was unrealistic and not aligned with the client’s R&C’s. It’s sometimes best to do only one or two things, do them very well, and then ramp up when comfort levels and competencies grow.

By: Gabriele Maidecchi

Gabriele Maidecchi — Mon, 13 Sep 2010 21:17:27 +0000

Kind of fun ’cause I had people suggesting the “Just Published” strategy as external consultants to a client of mine… big sigh

By: Matt Siltala

Matt Siltala — Mon, 13 Sep 2010 19:48:50 +0000

I was just chatting with a potential client today about their “successful” Twitter campaign (run by someone else) that was only auto-posting their content – all tweets started with “Just Published:” ….. going to be having them read this shortly :-) I don’t blame the client, I blame the marketer not teaching them what real success is (your comments on ROI are spot on). Success is not setting up a Twitter account that auto-posts….am I right, or am I right??

By: Andrew Kinnear

Andrew Kinnear — Mon, 13 Sep 2010 19:27:43 +0000

Fantastic post Lisa. Even though there are still plenty of examples of companies or brands who haven’t even dipped their toe in the water— there sure are a lot that have dipped, shivered, and backed away for a towel…

Cheers!

By: John Akerson

John Akerson — Mon, 13 Sep 2010 15:57:58 +0000

This is the thing – if a person or company contributes no unique content and no other value to social media, there should be an expectation of *no return on the non-investment.* To get the best return, a company has to produce and add unique content, invest thought, words, communication, time and perhaps even some money. Thanks Lisa for a great guide to “what not to do”

By: Gabriele Maidecchi

Gabriele Maidecchi — Mon, 13 Sep 2010 15:49:31 +0000

That’s the exact reason I don’t think social media is for everyone and you don’t necessarily need to enforce it on every customer of yours.
I notice among my clients that some have got SM potential, and we encourage them in that way, but some… oh dear, well, we suggest to focus on something else ’cause we KNOW things will end up exactly as you mention in your post.
However I notice a general awareness improvement on the matter so maybe not all is lost ;)