Comments on: How To Build Buzz For Your Small Business Site

By: Vedran

Vedran — Sun, 04 Oct 2009 06:28:48 +0000

@goldendog
I would have to disagree,
The physical location of businesses is in a constant decline of importance (except in local search). Plus, a proper internet marketing strategy that integrates your offline and online marketing efforts can do wonders for the bottom line of any brick and mortar small business. I wish I could share names and numbers, but I can’t

@Lisa

Where is Bing Local on your immediate submission list. Steve Ballmer will be very angry. And we all know that he eats small children when he is that angry.

By: goldendog

goldendog — Sat, 03 Oct 2009 08:27:33 +0000

Your title could have been better.
It should have made it clearer that you were directing the primary focus to LOCAL and to a large extent brick and mortar small business.

All great ideas there are so many more for local folks that delve into customer retention programs that build off of websites, RSS and twitter.

But still especially for local businesses it is Location location location and not a web site that will be the true tipping point of the success for their business.

By: Andy

Andy — Sat, 03 Oct 2009 07:49:25 +0000

A podcast series designed to help the small business owner build a successful online presence.

By: Nathan Hangen

Nathan Hangen — Sat, 03 Oct 2009 03:06:43 +0000

It’s hard work to get traffic. Even harder to get it to stick. I like the street team idea, but I wonder if there’s a way to make it work for online businesses only?

By: Ari Herzog

Ari Herzog — Sat, 03 Oct 2009 00:35:22 +0000

I’m with Stuart. Precisely.

Just created a Yahoo Local listing in a fly. Google Local gives me a problem: won’t call me to give me the PIN.

By: Norcross

Norcross — Fri, 02 Oct 2009 17:28:17 +0000

Wow, I had never heard of Google Places before, and I tend to keep up on the ‘borg pretty well. I’ve found myself doing more SMB websites lately, and anything I can do to help them get the message out ends up looking good on me.

One other thing that you didn’t mention that I’ve found to be quite helpful: mentioning a niche. Lately I’ve been doing a lot of network security work for local attorneys. So when I update my business website (which is OK, but can be much MUCH better), there will be a page devoted to services for lawyers and other similar business professionals. I’ve found that if you cater to a particular niche as part of your business (as opposed to it BEING your business), then it’s a good idea to make sure folks know that.

By: Stuart Foster

Stuart Foster — Fri, 02 Oct 2009 17:25:32 +0000

I never thought about putting TLJ on places like Citysearch, Yelp, etc.

Makes total sense now. Thanks for getting the ball rolling in my head.

By: Annie Cushing

Annie Cushing — Fri, 02 Oct 2009 17:17:43 +0000

Awesome article, Lisa. Promoting a new site for a client now, and your tips will be put to good use. Somehow, Google Place completely escaped my notice. So good to know about.

By: Lisa Barone

Lisa Barone — Fri, 02 Oct 2009 16:25:16 +0000

Michael: I think you live and breathe this probably better than anyone. You’re always my favorite example of someone who had the nerve to break out of his own little bubble, network with a new industry and really strengthen your brand. I think it’s awesome that you’re helping other chiropractors learn about SEO. You rock!

Robert: The video suggestion is a great one. Small businesses and video go hand in hand because they’re both based on creating that personal connection. Thanks for the suggestions and nonspam comment. :p

By: Robert Enriquez

Robert Enriquez — Fri, 02 Oct 2009 16:19:43 +0000

Also, being one of the first to comment on the blog is great so the readers will see your comment first before others.

Of course you better read the article and give a great response or your comment will get deleted. :)