Small Business Marketing

Let’s be real, not every company has a million dollar budget for SEO, nor the time to spend “figuring it out”. If you’re a small business, you need to know how to get the most value for your money NOW so you can concentrate on the areas that will produce the biggest results. Between search engine optimization, social media, mobile marketing, branding and the rest of it, you need actionable advice and you need it now.

Below you’ll find all the posts from Outspoken that relate to the issues, opportunities and options specifically available to small businesses on the Web. If you’re serious about growing your business and acting fast to earn the rankings of someone twice your size, we highly recommend you read each post in this section. Twice.

We also invite you to check out some of our other favorite Small Business Resources

If you’re a small business ready to act NOW, give us a call today to discuss which search marketing services plan is best for you.

A Quick & Easy Way To Help Your Site Today

November 23, 2009

It doesn’t matter whether or not people put ads in their Twitter stream (newsflash: they already are). It doesn’t affect your business if Microsoft pays people to de-list themselves in Google. However, it does matter if people can’t find you.  If they’re looking for you and the local search algorithms are placing you on the [...]

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How To Build Buzz For Your Small Business Site

October 2, 2009

There’s this really adorable (and totally untrue) idea that if you create a Web site, people will come. That some sort of magic Google Alert will be sent out to your target audience and you’ll get visitors. Unfortunately, it doesn’t work that way in the same way that starting a blog doesn’t immediately earn you [...]

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Why Yelp Is Awesome For Small Businesses

September 3, 2009

You know what’s awesome? Yelp. Yelp’s awesome. Not only did the site help me to not starve to death when I moved to Troy last year (z0mg it’s been a year!), but they’re also doing a great job helping small business owners leverage the power of social media and manage their online reputations. Pretty sweet, [...]

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Catering Marketing: The Ins, The Outs and How To

April 29, 2009
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So here’s the deal. People argue that the problem with Internet marketing blogs is that they’re all theory and no substance. There’s nothing actionable. Nothing people can run with and use today. Well, we decided to change that and offer up a post that does offer some actionable advice, this time for caterers. Why did [...]

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Small Business SEO: How To Launch That Web site

April 15, 2009
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It’s hard when you’re small. Everything seems bigger and more intimidating. Puppies get toppled by bigger dogs,  middle schoolers are stuffed in lockers and small business owners back away in fear of this whole “Internet” thing. But like the chess player who grew up to be accepted by the Homecoming Queen, you, too, can overcome! [...]

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NonProfits and Social Media: It’s the Story, Stupid

March 6, 2009
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Yesterday, Idealist.org and Reddit partnered to announce a brand new project — IdealistNews.com, the new home for social  news related to nonprofits.  If you don’t spend much time dabbling in the nonprofit arena (you’re so going to Hell for that, BTW), Idealist.org has a huge presence in that community. Which means this new site has [...]

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