MarketingProfs University: Search Marketing ClassFormal education and SEO training have rarely gone hand-in-hand. The industry is predominantly ruled by the self-taught and in-house trailblazers. The foundation of online marketing is fairly simple with a low cost for entry, but it’s the more complex one-of-a-kind problems that give experienced SEOs, link builders and social media professionals a competitive edge. Unfortunately, this rogue attitude also contributes to the SEO industry’s reputation problem.

Internet marketing is among the most hated professions, it sits up there with car mechanics, personal injury attorneys and PR professionals. What makes these industries so hated? For the majority, we’re dealing with unknown outcomes, high hourly fees and a level of expertise that is difficult to communicate or trust. I’d wager that we trust lawyers more than the others simply because they have at least passed the Bar. This begs the question — should SEOs implement some form of formal education or certification?

Many agree that more education is needed to fix SEO’s reputation problem, but how do we teach a subject that is out-dated as soon as written course material is published? My personal opinion is that we have to commit to education as a life-long part of our career. Much like doctors that are required to re-certify and be kept informed of latest industry changes/advancements, SEOs should also invest as individuals.

This is why when MarketingProfs University reached out about their Search Marketing certification, it didn’t matter how busy Outspoken Media was, I wanted to be a part of it. Who wouldn’t with seasoned professionals like Lee Odden, Maile Ohye, Rand Fishkin, Stephan Spencer, Tony Wright, Jessica Bowman, Janet Driscoll Miller, George Michie, Eric Ward, Craig Fisher, Bryson Meunier and Brian Posnanski all contributing their time and knowledge?

The format is a live, online course from September 15th – 30th with a new class and teacher each day for 30-90 minutes. We give our lecture with slides and then open the class up for discussion. If you can’t make one of the classes, you have access to the recordings for up to a year. Course content includes an in-depth look at: Google, Strategy, Keywords, Ethics, Paid Search, Link Building, LinkedIn, Social, Landing Pages, Mobile, Metrics, In-House and Reputation.

Who is it for?

We know that as consultants or in-house professionals, the hardest part of our jobs is not getting results, but educating stakeholders on the importance and prioritization of our work. I’d say that the course is for anyone that requires a strong, general knowledge of the space. It will give you and your employees the tools you need to understand and sell your strategies. I’d also recommend pro-active clients, marketing/PR/social media professionals and marketing execs take a look.

If you register, you’ll have a chance to take my class on social media, course details below:

Social Media Tools & Tactics for SEO

Speaker:
Rhea Drysdale—Co-founder & CEO, Outspoken Media
Monday, September 26th — 12:00pm-1:00pm EST

Now that you have a strong foundation in SEO, it’s time to talk about social media. What does social have to do with search? A lot! With recent changes in social networks and search engines, social media can have a significant impact on search results. In this class, we’ll take a closer look at the ways in which social media influences search, and discuss the tools and tactics you’ll need to effectively integrate this into your SEO plans.

You will learn:

  • How social media can influence search engine rankings
  • Tactics to help combine social media and SEO
  • Tools that help you execute an effective SEO plan

You can save at least $200 on the course, by using this coupon code when you register online: OUTSPOKEN

That makes the course $395 for 13 classes (just $30 per course) and you get a certificate of completion in the end which is going to look good to your boss and potential employers.

This is my first time working with MarketingProfs and I’ve been consistently impressed by their level of professionalism and the expectations they set for course contributors. This ensures that the course material will be well worth the cost of registration. I would not recommend something I didn’t believe in. If you have any questions, feel free to leave a comment and I’ll address what I can or put you in contact with someone at MarketingProfs to find out more information.

I’ll also be at SMX East with Lisa Barone and Danika Atkins this week, so if you’re in town, let’s meet up! :)


About the Author

Rhea Drysdale

Rhea Drysdale is the Chief Executive Officer of Outspoken Media. When she isn't fighting for the SEO industry, she's She-Ra on Twitter. Connect with Rhea on Google.


8 thoughts on “SEO Training & MarketingProfs University


  • Rosa Lu on said:

    hmm you must be getting a commission from this… you can’t learn this in “school” most online marketing professionals are pretty much self taught because it is ever changing. This certification they offer also means nothing, most employers don’t require or ask if you’re SEO or marketing certified. What is that?! Besides, we can get advice and tips from professionals without paying $400. That’s what blogs and webinars are for.


  • Rhea Drysdale on said:

    Hi Rosa, I agree that you don’t *have* to have certification to be a great SEO. I’ve worked with them and been one of them. That was my first point in the post — education is a great foundation, but it’s the hands-on experiences where we grow the most. What I was trying to convey and it sounds like I failed to do, is that without a structured environment, the industry’s reputation often suffers from naysayers who discredit it as the wild west of marketing with no law or order. My point is that by educating those individuals and ourselves through whatever means is available, we can gain greater acceptance and trust in our methods.

    Regarding the comment about employers looking at certification — I am one of those employers and I can tell you that if a potential job candidate came to us having invested in their education, I’d be floored. We’ve had those candidates before. They were students of Full Sail University’s Bachelor of Science degree in Internet Marketing, they were Bruce Clay alums from his training program, they were individuals that had purchased the SEO Book from Aaron Wall and earmarked pages, they were candidates that had gotten Google Analytics certified or expressed their desire to, they were avid readers of our blog and many others. They were all actively seeking some form of education. That showed me their commitment to learning the space and some level of understanding and proficiency in it.

    As for not spending $400 on the course — the great thing is that you don’t have to since it’s optional and clearly not something you’re interested in. I’ve been in the industry for seven years and want to “sit in” on several of the classes because I know they’ll be bringing something fresh. All of our employees will be taking the course as well, because even though they’re qualified SEOs, there’s always something new to learn or a way of thinking that will show us a new area to examine with a client.

    Full transparency – yes we get commission for those who sign up (and are satisfied w/the course). This is no different than posting an affiliate code for a conference or a new tool we support (and we only post things we do believe in). Regardless, it is unlikely that we will see a return from this given the time it’s taken me to put together my class, but I’m not doing it for the money. I’m doing it because I practice what I preach. SEOs need to keep learning and the industry needs greater trust and acceptance from other marketing channels, execs, clients and the greater population. I love this idea and really do wish that individuals who need to hone their skills will consider it or any other form of continued education.


    • Kevin on said:

      I like how a post that states “Internet marketing is among the most hated professions” and that we have a “reputation problem” — and then perpetuates that belief by trying to get us to sign up for something at the end. Isn’t that exactly why people hate us? ;)

      Nothing wrong with the plug, it’s just a funny contrast (to me anyway).


      • Rhea Drysdale on said:

        We’re hated because as marketers we try to market ourselves? Really? There has to be a better response than that… I outright said the name of the course in the title, it wasn’t a deceptive post. As for why the industry has a reputation problem, I suspect it has more to do with the fake promises, spam and general disregard for achieving a real return for clients. Worth thinking about though. Are all advertising, cold calling, SEO, email marketing, etc. professionals hated simply because they SELL something?


        • yankeerudy on said:

          I suspect we are hated because of the very fact that we aren’t certified (or certifiable?) – anybody can unilaterally declare themselves an “expert” and run around selling that expertise. Some do it knowing they don’t know SEO, and others do it thinking (mistakenly) that they know SEO.

          (FYI I don’t advocate certification by any means. The subject is too dynamic, and no authoritative body exists to administer a certification anyway. It seems this particular training is part training and part a statement that “I’m willing to invest in my expertise.”)


  • Miranda on said:

    Easy, tigers. Seriously… you come here to get her advice and suck in what knowledge you can, but you’re not willing to pay for that extra bit that absolutely no marketer gives away for free?

    Education is absolutely key, Rhea is right, and I learned the hard way 2 years into an e-commerce degree that traditional universities can’t keep up with the pace and everything I was learning would be outdated by the time I got that piece of paper.

    I get to as many events as I can and am literally a leech to my environment, but you can’t expect that reading blogs and listening to free webinars is all it takes to stay at the front of the pack. Pssst… those people are selling stuff, too. Why should anyone worth their salt give every Tom, Dick & Harry a free ride by sharing their years of experience and case studies for nothing?

    If you don’t want to participate… okay, then. But railing on Rhea for participating in TEACHING is more than a little ridiculous. Of course she’s getting paid! She’s a skilled professional. How many SEOs and marketing pros never share their knowledge for fear someone will take it and steal away their business? You should be applauding her for having the courage and foresight to participate in these events, which open doors for those of us not living in NYC or Silicon Valley.

    /rant


  • Mike Feiman on said:

    Rhea, first off, I don’t agree that all Internet Marketing professionals are seen as used car salesmen. Typically, the hate gets thrown toward the SEO world.

    As to why, the reason for the hate is really quite simple. There is no transparency in SEO. As a result people see SEOs as either a) hucksters shilling a magical elixir that is actually nothing more than piss with ink or b) black hats doing their voodoo which consists of things you would never allow if you knew what they were doing. All too often, there’s no effort to teach clients and make the process collaborative. Instead, the process is one where the SEO asks for access to your code, builds links without telling you the who/what/where, and says “give it a few months and you’ll be on page 1 for xyz search term”.

    As someone who runs a business that gets called on at least 3x per week by the people from Group A, I can tell you that I would never hire an SEO firm without getting referrals from trusted friends and associates (even though I know there are plenty of legit SEOs out there). I’ve talked to far more professionals and small business owners who have been rooked than those who have received SEO services that were beneficial.


  • William Adams on said:

    I own and operate a law firm and also conduct all of my own SEO for my law-firm website. I can attest, after many hours of studying my competitors’ websites and SEO that there is a good reason SEO firms have a bad reputation. Spammy link-building strategies and keyword stuffing are their bread and butter, for which services they charge a small fortune. Frankly, I like what google is doing with the Panda update, which targets link-buying and exchanging as a chief SEO strategy, engaged in by many of my competitors who pay thousands monthly for these black-hat tactic.


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