SEO
At Outspoken Media, we’re known for a couple of things professionally, but arguably the biggest is our experience and knowledge of search engine optimization (SEO). Years ago SEO was often a simple, technical process combined with some creative and content best practices. Then the adoption and accessibility of computers and the internet grew and grew! Just like Google, we’ve had to embrace the growth of many new areas in search—mobile devices, security challenges, social media usage, a thirst for personalized and wearable solutions, and much more.
Our team of SEO consultants evolved into complex digital marketers as we introduced more PR professionals, journalists, writers, designers, developers, and traditional marketers to the team. However, those areas were always put into the lens of SEO—how does this contribute to a user’s ability to find and engage with brands online?
There are still SEO best practices, tools, and techniques that are used in the process of optimizing a brand’s digital assets for search. We’ll continue to share those on the blog as well as the latest innovations in search you need to be aware of from algorithmic updates to cutting edge methodologies and perspectives that can shape the digital future and success of your brand.
Feeling uncertain about all of this SEO stuff? Consider hiring an SEO consulting company or talk to us about our SEO Audits to better understand potential opportunities and gaps on your website(s).
Be Heard. Take the 2012 SEOmoz Industry Survey
on Mar 22 by Lisa Barone
Hey, hey, ladies and gents, guess what? SEOmoz is asking for your help today. Actually, they’re asking for your brain.…
Demystifying Schemas for Food Bloggers
on Mar 21 by Danika Atkins
There are two things in this world I will never stop loving: food and schemas (sorry, husband). I’ve been a…
Is An Over-Optimization Penalty Coming For You?
on Mar 19 by Lisa Barone
One of the big news pieces to come out of SXSW was from the Dear Google & Bing: Help Me…
Brainstorming Link Pitches with the Five Ws
on Mar 13 by Emily Cote
In second grade we learned about Who, What, Where, When, and Why. I remember we were given short stories to…
The 6 Hidden Identities of an SEO Consultant
on Mar 8 by Lisa Barone
Rhea and I were having a conversation about our business recently when the topic of vendor vs. consultant was brought…
What Was Your Defining SEO Career Moment?
on Mar 6 by Lisa Barone
Someone asked me yesterday about my “defining SEO moment”. Essentially, they wanted to know how I got *here* and what…
How to Choose an SEO Company: Ignore Top SEO Lists
on Feb 22 by Rhea Drysdale
Finding a SEO company can be hard work! The process of hiring a SEO vendor or consultant in a sea…
The 6-minute Link Prospect Power Audit [Download]
on Feb 21 by Joe Schaefer
Advanced link builders aren’t super-humans, but that doesn’t mean some in the SEO industry don’t look upon them as if…
12 Women We’d Love To See Speaking (or speaking more)
on Feb 10 by Lisa Barone
There aren’t enough women speaking in our industry. There I said it. It’s what I believe even though the Twitter…
After the SEO Audit: When SEO Gets Strangled
on Jan 10 by Lisa Barone
The SEO audit is a beautiful phase in any relationship. Someone has their hands all up in your site as…
Build SEO Momentum in 2012, Not Resolutions
on Jan 3 by Lisa Barone
While catching up with my RSS feeds this morning I caught this post from Jeremiah Andrick. In it, he politely…