Comments on: Optimizing Social Media Campaigns For Search

By: Joshua

Joshua — Fri, 06 May 2011 06:01:54 +0000

I just used Tin eye for the first time. Success! There was a picture I found that I want to use (with a license) and found out I could buy it!

By: Taylor

Taylor — Thu, 05 May 2011 16:42:30 +0000

Great article, and a great guide. I’m glad you stress the importance of tracking, we tell our clients all of the time how valuable of a resource the information provided from tracking can improve future social campaigns.

By: Joshua

Joshua — Thu, 05 May 2011 05:10:49 +0000

Tin eye! I love it. Thanks for sharing this tool. Also thanks for the comscore stat. I am going to email it to a client who fights with me about social media.

By: Elias Shams

Elias Shams — Tue, 03 May 2011 13:11:40 +0000

Lisa, It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.

This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….

Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

I hope my awesomize.me can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!

Elias
CEO & Founder
http://awesomize.me

By: Miguel

Miguel — Mon, 02 May 2011 23:05:22 +0000

Great post and timely for me personally. I’ve been integrating more and more with the Social Media Department at my agency. I’ve also been creating, launching, and promoting more link bait articles and infographics.

You are right in that if your content is an image make sure that you do not host it locally or if you do that your server is prepared to handle a massive load of requests. I learned this the hard way a few years ago when one of our images hit the home page of Digg.com and crashed the company website entirely! Now I like to host on Flickr or Imgur.

I’m gonna check out TinEye, never heard of it. Thanks!

By: Etela

Etela — Sat, 30 Apr 2011 10:57:21 +0000

Thank you Lisa. I couldn’t agree more with you. I’ve been preaching the exact same thing; don’t leave seo in the dust just because you discovered a new shiny thing. This is one of the challenges I’ve been facing with some prospects where they only want to focus on social media and don’t even want to talk about seo. You need them both. But you also need to take all your other efforts, yes even off line efforts, and integrate them into a holistic marketing plan to truly maximize each one’s potential.

By: netmeg

netmeg — Fri, 29 Apr 2011 17:45:27 +0000

Don’t feel bad. I was a Girl Scout too.

By: Jerry McCarthy

Jerry McCarthy — Fri, 29 Apr 2011 17:32:08 +0000

Lisa,
I love it. You’re in a zone this week! 3 posts, all home runs in their own rite. I’m seriously digging it because it’s been one of those weeks where I am having severe writer’s block to the twentieth power . Great articles like these motivate me to push through so thanks. My advice to all of those new to the social media landscape is to welcome the mistakes you will inevitably make at the beginning. It’s not a waste of time. Like anything else planning ahead is big part of it but equally as important is tracking productivity, fine tuning and adjusting. So embrace the trial and error. Thanks Lisa! Have a super weekend!

By: Rob Woods

Rob Woods — Fri, 29 Apr 2011 16:20:26 +0000

Thanks Lisa. Some great tips. BTW, I’m going to steal some of this as I’m giving an hour long presentation on this next week :) I hadn’t thought about the hosting part.