Comments on: Links, Content, & Traffic: Piecing It All Together

By: Lee Pinsanietti

Lee Pinsanietti — Fri, 13 May 2011 18:12:30 +0000

Great article Dawn. I have a question concerning linking. If a site has only or mostly inbound links, I would say this is hurting them. However, how may outbound links would you need to have to still maintain a natural look and flow, but not appear to be engaging in link swapping? I know key is to keep everything as natural as possible, and try to engage your in and outbound linking to relevant sites, but sometimes this is not always possible.

By: Dawn Wentzell

Dawn Wentzell — Mon, 04 Oct 2010 15:28:51 +0000

Hey Summer. You can check your rankings for the keywords used in your anchor text, as well. I’d suggest using a 3rd party tool to minimize the affects of personalization rather than checking yourself.

By: Josh Braaten

Josh Braaten — Thu, 30 Sep 2010 13:41:49 +0000

Great post, Dawn! One of the downfalls of online marketing is that there are a lot more metrics to pay attention to along the way. Real strategy comes when you realize that all your metrics are connected: Links -> rankings -> traffic -> conversions. More people need to read posts like this rather than chasing after every tool that will positively impact a single aspect of online marketing. Thanks for sharing.

By: Summer

Summer — Wed, 29 Sep 2010 17:23:04 +0000

I think the number one thing I’ve learned in the field of SEO is the term “patience.” Yeah. Easier said than done.

I recently wrote a couple of guest blog posts with a link to our homepage in the bio line. Are there any ways I can track what good this has done for us besides checking the page backlinks?

By: Cijo Abraham Mani

Cijo Abraham Mani — Wed, 29 Sep 2010 09:22:54 +0000

Thos003, You have asked the relevant question. A lot of clients think in the opposite way. A website should never be a dead end. It should have links to few relevant websites so that the search engine spiders can go to those website and crawl the pages on them. The relevant outbound links will be beneficial to your website visitors. Let us take an example: You are having a cruise website, linking to some travel website will always help visitors as they might be interested in those resources as well.

By: Thos003

Thos003 — Tue, 28 Sep 2010 22:07:14 +0000

If you can’t give outbound links than can you really expect to get inbound links?

By: Jennifer@T1 Internet

Jennifer@T1 Internet — Tue, 28 Sep 2010 21:06:21 +0000

There’s a so-called guru out there talking about the linkbuilding/activity/content trifecta these days. Ryan something, I think his name is. People keep saying linkbuilding is dead, but it seems like it’s still an integral part of the strategy. I do agree that it is sometimes hard for clients to understand, though. It’s sometimes easier to justify an Adwords campaign in the short term than it is to sell someone on long-term linkbuilding. As always, thanks for the thought-provoking content.

By: Dawn Wentzell

Dawn Wentzell — Tue, 28 Sep 2010 20:41:39 +0000

And that can be confusing for them too, to see visits coming in to the site that are not converting.

And yes, I agree – love.it. when it works.

By: Dawn Wentzell

Dawn Wentzell — Tue, 28 Sep 2010 20:33:58 +0000

you can spread it with a smoke signal if need be

Hah, I love that. And it’s true, but you do have to spread it. What Google says about creating great content and the links will just appear is bullshit. No one will link if no one knows it’s there.

By: Cijo Abraham Mani

Cijo Abraham Mani — Tue, 28 Sep 2010 18:38:11 +0000

It is hard to convince a client about the importance of different internet marketing activities. If we take link building most clients don’t understand how a user gets benefited if we give an outbound link to another website. Relevant inbound links are a key factor that helps website to stay ahead of the competition by attaining higher ranking. The right mix of a set of activities increases the authority of any website in search engine.