Comments on: GWC’s Best Sales Tool: (not provided)

By: Lusine

Lusine — Mon, 28 Nov 2011 10:59:38 +0000

I’m totally agree with Joshua, and thanks to Rhea for this post :)

By: Frank Zimper

Frank Zimper — Tue, 22 Nov 2011 11:46:38 +0000

Yep, that helps a lot.

Sorry, seems I had missed the “once we’d filtered the organic search traffic for our category and keywords” part.

By: Joshua

Joshua — Tue, 22 Nov 2011 00:49:14 +0000

Hey Rhea,

Great article and WOW that was a big dip in traffic. I too am seeing a rise in “not provided” results in my analytics and it’s really annoying. How are we suppose to give our reader what they want if we can’t see what theyre searching for?

By: Rhea Drysdale

Rhea Drysdale — Mon, 21 Nov 2011 23:17:00 +0000

Hi Frank,

The site’s redesign launched on October 28th, which is when we saw an increase in organic search traffic and why it took longer to notice.

The Organic Search Traffic drops because it’s been filtered to only include keywords that we’re targeting. This automatically knocked out all (not provided) keywords since they’d have to meet our filter.

Hope that background helps!

By: Frank Zimper

Frank Zimper — Mon, 21 Nov 2011 20:00:11 +0000

Though that is quite interesting I am still wondering what happened between Oct 20 and Oct 30? Why did the numbers for (not provided) not ramp up at the same time as the organic search traffic went down? Furthermore, the graph for “Organic Search Traffic” should contain the searches from encrypted search (not provided) so why does it tank at all?

I assume that last graph is Top Queries filtered by “(not provided), is that correct?