Comments on: Big Brands Are What’s Wrong With America

By: Anthony Verre

Anthony Verre — Tue, 04 Aug 2009 17:54:40 +0000

Agreed. Big Brands can go take a flying leap and actually work. And @cnc I’m pretty Lisa isn’t exactly an SEO, but rather a SMO or SMM. Moreover, she’s one of the hardest working people in the industry.

I hate to link drop, but since it’s going to be nofollowed, I’m going to do it. http://themilwaukeeseo.com/2009/03/25/tough-shit-big-media-need-to-do-seo-too/ I’m definitely not coasting on fame @cnc and I definitely work my butt off for everything. So, your on the topic sucks, frankly.

By: Tim Staines

Tim Staines — Tue, 04 Aug 2009 17:33:55 +0000

Totally agree, especially with the concept of “selective deafness” . . . big brands beat the little guy down when they think no one is going to find out about it, and then don’t even show up to the fight when the little guy wants to make a public record of it. What else can the little guy do, except vent his frustration publicly so that he might provide some sort of record that documents the selective deafness? And why doesn’t the big brand engage and fix the issue? The answer is that the big brand cares about profit, and profit alone, no matter how much PR they use to promote themselves as a “customer focused” organization.

By: Florida SEO

Florida SEO — Tue, 04 Aug 2009 17:33:43 +0000

Lisa …

Nice Post … A little aggressive a must say ;-) … as far as …

You want to rank? You want to be successful? You need to put in the work. You get a trophy when you succeed, not for simply showing up.

Nice … and very true … SEO isn’t rocket science … it’s WORK … Wow … who’d a thunk it … A lot of people ask me why I don’t guarantee rankings … and it’s simple … anyone that guarantees a ranking is offering a false promise … I guarantee that I’ll do the work … cause that’s what SEO is …. work.

But, I’m do my share of it … ;-)

BTW Lisa … You’re Now Aggregated on
SEO Master List

Have a nice day …

;-)

Florida SEO – Edward Beckett

By: ian

ian — Tue, 04 Aug 2009 17:24:16 +0000

YEAH. WHAT HE SAID. Stupid lazy SEOs. Only thing that’s worse? People who can’t use the right “your”. Or capitalize. Oh, and people who spam comments to build links back to their stupid SEO spam Wordpress blogs.

By: cnc

cnc — Tue, 04 Aug 2009 16:12:18 +0000

your an idiot. this is not what the big brand shift is about. another ignorant lazy useless seo coasting on her fame.

By: Winooski

Winooski — Wed, 25 Mar 2009 17:57:33 +0000

“The big brands are fat and lazy. They don’t have the hustle the smaller fish do, the people who are out there doing stuff and ranking and making money.”

I’m going to risk public humiliation and excoriation here by reminding everyone that, indeed, it takes a lot of time, energy, artful execution, and even money to build a brand. Fat? Maybe, as a result of continued success. But lazy? C’mon.

Yes, I’m as dismayed as the next SEM at the Google Publisher’s Advisory Council stunt, and yes, big firms need to be as smart about SEO as all of you here are. But please. Successful branding is what all good business builders should be working on; otherwise, the business is just generic, unrecognizable, and undifferentiated.

So yes, by all means, do rip these big brand businesses a new one for trying to do an end-run around good, hard SEO work. Just please don’t start dissing a big brand because, well, it’s big. It usually got that way by the kind of hard, smart work we all are trying to do. And while you’re at it, please don’t confuse the reckless actions of our under-policed financial industry with the actions of these big firms. I know it’s tempting to try to lump ‘em all together (bailout indeed), but it’s just intellectual laziness to conflate them.

By: @cliquekaila

@cliquekaila — Tue, 24 Mar 2009 03:00:42 +0000

You get em Lisa. I always love reading your posts or seeing your tweets. You have such a great way of putting it out there with wit, knowledge, and simplicity. ;)

By: Scott Allen

Scott Allen — Mon, 23 Mar 2009 21:34:58 +0000

Bravo! I could not have worded it better myself. I had the same exact reaction when I read about this earlier today.

I’m amazed at how big brands insist on remaining clueless about SEO, and then bitch about why they don’t rank. This “entitlement mentality” really does get old quick.

BTW, love the quote “a failure to plan on your part does not constitute an emergency on mine” – I use that one a lot.

In short, thanks for writing this! DEAD ON.

By: Herndon Hasty

Herndon Hasty — Mon, 23 Mar 2009 21:06:48 +0000

The funny thing is that there are media companies that are accomplishing what this cadre of whiners can't seem to pull off despite their web savvy and site popularity. It's ridiculous that these folks would expect to rank for 'Gaza' because they'd written stories about it. Now, if they had written stories about it and structured their site well enough to make proper use of it, they would. Impossible? A search for 'Gaza' on Google (at least where I am) has the Guardian Online as #2 and the Chicago Tribune as #5 because they took the time to leverage their content into bundles of authority on topics. By all rights Wikipedia, aid groups and more straight informational sources should own this spot, but these two little engines that could (even though ESPN said they couldn't) managed to carve a niche that probably brought them a fair bit of traffic. Further screenshots, discussion and screed on the topic here .

By: Alan Blewieiss

Alan Blewieiss — Mon, 23 Mar 2009 20:03:07 +0000

LOL Instead of WGT I uh meant WTG duh. hahaha