Comments on: 9 SEO Mistakes Businesses Make With Content

By: Pashminu Mansukhani

Pashminu Mansukhani — Thu, 19 May 2011 03:16:51 +0000

Very good coverage of important on-page optimization points, that many people tend to forget over period of time in their zeal to build links.

By: Nisha Shah

Nisha Shah — Tue, 19 Oct 2010 07:16:37 +0000

Love this post. Thanks Lisa…

By: nandoism

nandoism — Tue, 03 Aug 2010 23:57:50 +0000

wow, I just got “schooled!” love it.

By: Luca Lazzari

Luca Lazzari — Wed, 14 Jul 2010 06:39:59 +0000

Thank you very much, Lisa! I’m just starting my odyssey in the magical world of web, and beautiful articles like this help me greatly. Well, actually I’m a little scared: there’s too much too know! And a local note: many italian websites are really bad, and I’m not talking about small enterprises’ sites… And about copying content, I will surely “copy” the structure of your article to write mines! Well, just the structure, obviously: little informative chunks of ideas, well divided, well structured, well titled, well linked.
Thanks again.

By: Amit Verma

Amit Verma — Tue, 13 Jul 2010 07:27:40 +0000

Content is still the King. And we should all know about its importance.

Love your post Lisa ;)

By: Toronto SEO

Toronto SEO — Thu, 08 Jul 2010 20:16:15 +0000

I feel like the most common mistake SEO’s make is linking to bad neighbourhoods, which in turn hurts the rankings the most. While content is great, its the linking that can really get you into trouble.

By: Olivia Jade

Olivia Jade — Sat, 26 Jun 2010 06:16:53 +0000

Thanks Lisa! That’s a great post, and entertaining too!
I’m new to SEO and I see it needn’t be as boring as it sounded at first! I’ve also realised that many of the techniques used years back are slowly getting outdated as search engines change their algorithms… and i came across thins link which clears some of my doubts: http://blog.directorymaximizer.com/2010/06/25/seo-myths-busted/#more-825
Hope it helps others too!

By: Man Ray

Man Ray — Fri, 25 Jun 2010 07:01:25 +0000

I usually get questions from clients and fellow SEOs about how to start writing content, and how to be able to make a content that attracts their market. My usual answer is if you have no interest in something you’re writing, it’s not worth it to continue. A user can smell fake interest a mile away, this in turn will not make you much of an authority. and it would be much better to pay someone who knows what he’s saying. I like the point that you’ve made about not taking content seriously. Page Rank and Backlinks have infected the minds of many and a lot of cluttered and keyword stuffed contents have been popping up. It seems that they’ve forgotten who the contents were written for…not the search engines, but the users. I had a blast reading your post, and I’m very grateful that you’ve shared your thoughts about this with all of us.

By: Mark - Productivity501

Mark - Productivity501 — Wed, 23 Jun 2010 14:16:46 +0000

The video makes it clear that the meta keywords data isn’t used in search ranking. It also says that the meta description is used as the snippet that is usually shown in the search results. This post indicates that the meta description is not used in the ranking algorithm, but the video doesn’t address that topic.

Whether Google uses the meta description or not for ranking, it is still worth using because it can increase your click through rate. I think that was the point that Lisa was trying to make. However she said that the description isn’t used as part of the ranking algorithm and in my experience that appears incorrect. Obviously it is difficult to do a completely controlled test on the web because everything is constantly changing, but my experiments indicate that what terms you include in the meta description make a very big difference in how the algorithm evaluates your ranking.

By: Karyn Greenstreet

Karyn Greenstreet — Wed, 23 Jun 2010 00:57:59 +0000

Great post and perfect timing, as I’m launching a new site and SEO will be a key piece of it.

P.S. You wrote the Google doesn’t use the Meta Description tag, but the video you link to says Google *does* use the Meta Description tag. It says it doesn’t use the Meta Keyword tag. Just FYI.