Comments on: 3 Common Roadblocks to “RCS”

By: Philip Bryant

Philip Bryant — Wed, 28 Nov 2012 22:11:18 +0000

Thank you for the comments! And no worries about the spelling, I get that a lot.

I joined the industry at a great time and can’t wait to see where it goes with all this positive momentum

By: Philip Bryant

Philip Bryant — Wed, 28 Nov 2012 21:46:44 +0000

Thank you!

“has to be creative and get results.” Hit the nail right on the head here, no point in one without the other

By: Joel

Joel — Wed, 28 Nov 2012 21:12:02 +0000

(Oh – and sincere apologies about the name misspelling, Philip. I know how annoying that can be!)

By: Joel

Joel — Wed, 28 Nov 2012 21:07:20 +0000

I think it’s pretty interesting to note that for as much as we decry snake oil salesmen and whatnot, even “legitimate” agencies often have processes that leave clients in the dark and wondering what, if anything, their money is actually going towards.

It’s systemic, part of it comes with how we’ve all tried to evolve and catch up with the changes that come with the territory – part of it mirrors how bad business practices are rampant even in.. well, good businesses.

Well done, Phillip. For someone who hasn’t been around long, you’ve capped it pretty well.

Like Rhea, I find the sentence oddly motivating towards change. We can do better. Not just can, but have to.

By: Rhea Drysdale

Rhea Drysdale — Wed, 28 Nov 2012 20:51:32 +0000

I agree! It’s kind of amazing that Philip only has a few months under his belt (more with internships), but this observation is so clear. It gets me excited about wanting to make positive change versus feeling like a jaded old woman at 30-years-old!

By: Joel

Joel — Wed, 28 Nov 2012 20:26:19 +0000

“When SEOs cannibalize their efforts by charging premium fees, leaving clients in the dark, and then get penalized, this kills the industry’s positive push towards credibility and legitimacy.”

- Probably one of the best summations of the industry in a single sentence I’ve read in a long, long time.

By: Philip Bryant

Philip Bryant — Wed, 28 Nov 2012 20:23:26 +0000

Thanks!

I couldn’t agree more, having a strong foundation of trust is a necessity to any good relationship

By: Dana DiTomaso

Dana DiTomaso — Wed, 28 Nov 2012 16:54:36 +0000

Well said, Philip! Thank you for the great article. Building trust is so key – you can’t do the out there stuff without a foundation of solid growth and proven results.

By: Sarah

Sarah — Wed, 28 Nov 2012 16:16:01 +0000

“You were hired to get results, not waste money on cool ideas.”

Amen.

At a recent conference I listened to a designer try and justify why she could spend a lot of client’s money on something “cool” without any thought about conversion and usability. The two SEO’s (or whatever we’re called nowadays)in the room started to grumble and shift uncomfortably. Everything we do for clients has to be creative and get results.

Great post!