Some thoughts on ORM based on my experiences – EVERYONE in the company should be involved in the ORM discussion – the more eyes the better right? The real trick with ORM is setting the standard of what is allowed and what isnt allowed – and sticking to it. If someone rips a company with facts that arent true then that matter has to be taken care of. However, what if someone is saying the “truth” but is aggressively negative? You can do more harm then good when you start making demands.

Of course I am focusing on only one area of ORM…anyway – regardless of someones knowledge or experience this matter NEEDS to be discussed more. So kudos to you for picking up the ball and running with it. I will be at the SEMNE event and will be listening / learning.

Looking forward to seeing you both. Rhea’s talk is going to be great!

I don’t know how you’re gauging “experience” on the topic. We turn clients away if they aren’t genuinely ready to change their reputation, which means being open to change in every area of their company. We can push certain results out, but if the heart of the company or person doesn’t change then they’re just going to come back and I have this stubborn bleeding heart, ethical grudge thing. We’ve had to turn clients away with big problems, because the challenge was exciting, but the client wasn’t ready.

With that said, we’re currently working with a number of clients for ORM, both companies and individuals. Sometimes they simply need guidance about the basics and other times we have to spend a great deal of effort prescribing, waiting, rinsing and repeating. Fortunately, we kick ass at it… :)

Lisa and I are in the middle of the ORM guide, which will be out soon and I think it’ll be well-received. Meanwhile, feel free to come to the presentation and swap stories during the Q&A.

You’re going to kick ass, Rhea. Looking forward to the event and meeting some cool people. w00t! (I’m starting early)

Online Reputation Management is an awesome topic – but curious as to what experience @rhea has with it in a real word environment? Not questioning her smarts just would like someone speaking about this topic that deals with it for a company on a daily basis.

Worth the minimal cost if you are in the area.

It’ll be a good event, I hear SEMNE is well worth the trip for NE connections. I think we’ll be taking a bus load of friends with us and I’m more than a little nervous about speaking for an hour with twenty minutes for questions. It’ll be interesting to see what level everyone is at, it’s a hot topic right now and something I’m growing to love immensely.