Comments on: Protecting Your Brand From Online Attacks

By: Jenny Garcia

Jenny Garcia — Wed, 23 Mar 2011 22:45:06 +0000

Oh, I know! you are correct, nice twist on the ex girlfriend being like a upset customer lol, nice work lisa

By: pravakar

pravakar — Wed, 02 Dec 2009 16:10:36 +0000

I have done a lot of research on branding techniques, all I have to say is great post as this has truly cleared the air for me. Thanks!

By: Jim Rudnick

Jim Rudnick — Wed, 02 Dec 2009 14:12:32 +0000

re: Tiger…wonder what club she used on that window….me? I would’a picked a sand wedge….

:-)

Jim

PS spot-on Lisa….great piece!

By: Data Entry Services

Data Entry Services — Wed, 02 Dec 2009 11:58:22 +0000

Very timely since Tiger Woods ex-girlfriends seem to be coming out of the woodwork this morning. He needs to read your blog.

By: David Temple

David Temple — Wed, 02 Dec 2009 04:03:38 +0000

You’re only following 2 of your crushes and why the hell ain’t I on the list?

By: Dennis Yu

Dennis Yu — Wed, 02 Dec 2009 03:37:42 +0000

Lisa,

Great post, as usual! What I’d want to understand is when to ignore versus when to respond and how to draw that line. A casual dining client of ours fired an employee for tweeting negatively about the brand, which then resulted in his posting to his substantial youtube and twitter base. Thus, we had to decide between responding, which fans the flames, versus ignoring, which opens you up to potential neglect. In the end, we chose ignore, since this fellow was acting dastardly and we didn’t think there was something we had to apologize for. And that worked. The issue died the next day.

But in cases where there is something potentially bad, even if told one-sided, would be interested to hear your thoughts.

By: Nathan Hangen

Nathan Hangen — Wed, 02 Dec 2009 03:15:32 +0000

Great points.

Google alerts are definitely your friend, and although they can’t catch most of the crap on Facebook, you can at least keep an eye on who’s linking to you and for what.

By: Steve

Steve — Tue, 01 Dec 2009 21:38:29 +0000

Couldn’t agree more with the customer service comment – sometimes bad service needs highlighting.

Technology makes it so easy to get your story heard ‘these days’ – big brands should know better O2 Broadband Speedtest

By: Todd Mintz

Todd Mintz — Tue, 01 Dec 2009 21:23:54 +0000

Might want to consider pimping out http://www.lisabarone.com just a bit (in keeping with your own advice)…and perhaps some other variants of your name as well.

By: Lisa Barone

Lisa Barone — Tue, 01 Dec 2009 20:41:09 +0000

See, I just make all my crushes public.

http://twitter.com/LisaBarone/crushes/members