Comments on: Online Reputation Management Case Study

By: Jonny

Jonny — Tue, 20 Jul 2010 21:45:38 +0000

@fionnd I agree its unfair for small business especially since they have don't have the resources to fight back. The BBB is just as bad.

By: fionnd

fionnd — Thu, 04 Feb 2010 02:15:13 +0000

Great case study Rhea. Online Reputation Management has become a nightmare for small business. The absolute best way to deal with it is manage the reputation before its damaged. There is an alarming trend in fake reviews and dont get me started on the truly evil ripoffreport. The problem the small business has is time of course. Many samll business have to multi task and there is often little time there for social media and managing reviews. But its not just the small business that get caught out look at Tiger Woods.

By: Glen Allsopp

Glen Allsopp — Wed, 03 Feb 2010 09:59:21 +0000

Similar to the first comment, Rhea — not much to say but “thanks!”.

Clearly you put a lot into this and I thought it was great that you covered so many sources where they / Nikki were being tarnished.

Tweeted :)

- Glen

By: Frank Zimper

Frank Zimper — Tue, 02 Feb 2010 22:25:43 +0000

Watching you tear other people apart IS kind of fun.
But of courese I would love to read about positive examples too.

By: Rhea Drysdale

Rhea Drysdale — Tue, 02 Feb 2010 19:28:45 +0000

I feel so negative with this post. Maybe next time we’ll look at a positive example of “getting it” to show the brighter side of social media. Would that be fun or does everyone want to read us tearing people apart?

By: Rhea Drysdale

Rhea Drysdale — Tue, 02 Feb 2010 19:27:04 +0000

(nom, nom, nom) Puppies are mighty tastey.

By: Rhea Drysdale

Rhea Drysdale — Tue, 02 Feb 2010 16:19:43 +0000

Ha, I’ll keep an eye on things. No way of knowing on the business is going outside of public opinion unfortunately.

By: Gil Reich

Gil Reich — Tue, 02 Feb 2010 11:36:55 +0000

Wow, Lisa is the person in your company most capable of sending a positive image? So no truth to the rumor that not only did she win the SEMMY for best rant, they’re also going to name that award after her in the future? What do the rest of you do, eat puppies for breakfast? :-)

By: Brett Pollard

Brett Pollard — Tue, 02 Feb 2010 06:15:58 +0000

Well done, Rhea. While most small businesses won’t have the opportunity to ruin their reputations on television, you make good points regarding the response to the situation. I especially liked how you tracked the Google results over an extended time period to determine how it affected the brand.

Merely having social media accounts isn’t enough to consider your business socially savvy. It’s nice to see a specific example of how not “getting it” can affect a business in the short term and the long-term.

By: Rick

Rick — Tue, 02 Feb 2010 05:39:14 +0000

Nice post. An interesting follow up post for business owners would be, what policies they should have for employee’s posting on social networks about the business.