There is a book I started reason by accident last week called “Business Stripped Bare by Richard Branson.” I couldn’t sleep and stumbled across it in bed the other night. Downloaded it and before I knew it was 3am. Good book. He gives a great perspective into the power of people and how it relates to building something for the greater good by investing in people and building global brands as a direct result. He goes way beyond margins and being in the black. The book isn’t concentrated on the typical fundamentals you read about in self improvement books related to business. It’s an earthly perspective without the cliche’s of Yoga or meditation. It’s unique and a quick read too. Long island?! Good call!

Also: http://thisiswhyyourefat.tumblr.com/

In other news, I’ve seen similar studies to that spread-of-opinion research. The problem is that getting that many “committed” people is so exceedingly rare on most issues. It’s not enough that you entertain or even hold the opinion – you have to be committed to it to such an extreme that it largely defies reason. “Unshakable” beliefs are rarely a good thing.